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‘Never Say Never’ About Camaro Return, Says Chevy Chief Scott Bell

Production of the sixth-generation Chevy Camaro ended late last year without a clear successor, leaving enthusiasts questioning where GM would take the nameplate next. In the time since, rumors have been swirling that the next-generation Camaro could return as an all-electric vehicle. Global Chevy Chief Scott Bell recently hinted at this possibility as well, suggesting that GM is carefully considering the future of the iconic performance nameplate.

A Chevy Camaro badge.

In a recent interview with GM Authority Executive Editor Alex Luft, Bell emphasized the enduring significance of the Camaro.

“I always say, don’t ever give up that hope. The Camaro is something that’s a part of us,” Bell told GM Authority. While Bell didn’t confirm any specific plans, his comments hinted that an all-electric powertrain could be a part of a next-gen model’s future.

“The auto industry has changed more in the last five years than it has in the past 50, and that’s going to continue, so I would just never say never,” Bell added. “I never want to lose the energy of that brand.”

GM Authority rendering

Bell also noted that electric vehicles (EVs) could deliver the high performance expected from the nameplate. “And look, we’ve got great performance opportunities. The latest-gen Corvette has been an unbelievable performer for us, and what we’re doing with EVs is giving us new performance capabilities that we never had before,” he explained.

Chevrolet Communications Director Chad Lyons chimed in during the interview as well, underscoring the end of the sixth-generation but leaving the door open for future developments. “You know when we made the announcement [in March 2023], we said it was the end of the sixth generation,” Lyons told GM Authority. “So we’ll see.”

GM President Mark Reuss also recently expressed a desire for the Camaro’s return, envisioning it as a sporty, relatively affordable EV, hinting at a price point below $30,000 when factoring in a $7,500 federal tax credit.

GM Authority rendering

Prior speculation around the next-gen Camaro has included a possible transition to a four-door design with coupe-like aesthetics, moving away from the traditional two-door body style. This change could not only broaden the vehicle’s appeal, but address visibility issues as well.

While the exact future of the Camaro remains uncertain, the enthusiasm from GM’s leadership indicates that the nameplate’s legacy is far from over. Fans can remain hopeful as GM navigates its all-electric ambitions and considers the best path forward for the beloved American icon.

Subscribe to GM Authority for more Chevy Camaro news, Chevy news, GM business news, GM electric vehicle news, and around-the-clock GM news coverage.

Jonathan is an automotive journalist based out of Southern California. He loves anything and everything on four wheels.

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Comments

  1. You killed it on purpose and want your all EV future. Just let it RIP now.

    Reply
    1. But. Now on the inside cover of May June Car and Driver is an ad for a Trans Am with 667 HP.

      Car and Diver said talk to GM and GM really is not saying no or year to the ad.

      GM would be aware of it as it used GM names and images.

      Some feel they are testing the waters and others un named at GM say the car is in the wind tunnel.

      GM is not leaving NASCAR and they need a car. Could this be a Camaro replacement to take to NASCAR and Australian Touring?

      A Pontiac sold at Chevy like a Hummer sold at GMC?

      Reply
      1. I thought the Pontiac ad was a hoax? Especially given the fine print at the bottom?

        Regardless, I’d be 100% in on bringing back the Pontiac brand and some of its models. Make Pontiac the enthusiast/sporty brand for gm. There is a large enough market of enthusiasts for these companies to profit from, but it’s not large enough that we are going to impact the environment in any measurable way. Give us some options here in the new EV world.

        I’d do something similar to what Dodge did with their new Charger able to plugin different drivetrains in the same body, except you have to keep the V8 for the enthusiasts, even if you pair it with an electric system for a hybrid like the Corvette E-Ray. Dodge was so close to getting this right, but the 6 cylinder Hurricane isn’t going to replace the HEMI/392/Hellcat for their customers and sales will prove this to be true. Dodge is now a dead brand walking with no V8 and the customer base they spent decades cultivating.

        I would also take some Chevy branded models and just make some easy and cheap cosmetic changes to make them look and feel a little sportier and then slap the Pontiac badge and model to them. Think the old F-bodies where you could get either a Camaro or Firebird, but they were essentially the same vehicle. Keep the costs down here.

        Anyway for Pontiac:

        2 door traditional pony car:
        Firebird: Base trim with turbo 4 cylinder, optional AWD turbo 4 hybrid
        Trans Am: Base trim with a new gen V8, optional AWD V8 hybrid similar to the E-Ray. For the hybrid Trans AM make it ~700 HP V8 and another 300 HP from the electric motor(s).

        4-door sedan, call it a LeMans or G6, G8, Grand Am, whatever, pick one of the old 4 door names that fits whatever you come up with. Give it the same 4 drivetrain options I laid above. It MIGHT even use a 4 door version of the same pony car body above, again, like the new Charger is doing. But this HAS to look sporty and tough. You can’t make this 4 door look plain like the old SS or something that looks like it was designed in the actual boardroom by Boomer executives. Try to pick up this crowd that Dodge just threw away here.

        SUVs and CUVs: Take the Chevy SUVs and just make them look sportier. How expensive are different fascias, bumpers, hood scoops, maybe some interior touches and such?

        I’d even add a a Pontiac pickup truck. Take the Chevy truck and make it like a RAM TRX with a hybrid setup. ~700 HP V8 and another 300 HP from the electric motor(s).

        Reply
      2. The SOP comment from GM is “we don’t comment on future products”

        It doesn’t mean that Pontiac is coming back.

        Reply
    2. It’s all about creating failures to get subsidized. Us tax payers get to fund the fraudulent EV/climate crisis then fund the car makers again once the EV movement fails. Shame on GM and Dodge and anyone else who does this. Long live thw Chevy Camaro but I will buy used and never buy GM again. What a gimmick.

      Reply
  2. Ford: new ice mustang.
    Dodge: new Daytona. Both ev and ice.
    GM: never say never. Hope. Later a new 4 door suv ev camaro.

    Pathetic.

    Hey gm, go and build another fwd looking crossover .

    Reply
    1. Amen. They can park their EV Camaro Sedan/SUV where the sun never shines! Bell: “electric vehicles could deliver the high performance expected from the nameplate”. Yeah, for a few 0-60 runs. Then try to find a place plug the damned thing in for 8 hours. NOT what performance fans want. Ford gets it. Dodge, too. Woke “gm” pencil necks don’t.

      Reply
      1. With today’s 800v architecture, DCFC charge times are already in the 15minute timeframe.

        Current battery tech that’s in the labs and being tested are showing even faster charge times possible will be in the market in a couple years.

        By 2030 there will be ~500,000 chargers in the US.

        Reply
        1. Its always the next thing that “will really make this work” its always “just around the corner” by XXXX year “it won’t be an issue anymore” etc etc etc bs etc ….wash rinse repeat.

          Reply
      2. You are right on. And I am not being political but who on here voted for the liberals that have destroyed our favorite cars. Seriously, us having a few cars have wrecked the universe? Give me a break…

        Reply
  3. Don’t bother if it’s an EV. And especially not a 4-door. If you want sedans, don’t kill the Malibu.

    Reply
    1. Automakers are in business to sell cars. Selling a lower cost 2 door car is difficult due to it’s limited demand.

      So their options are make it more expensive (Corvette), make it electric (you get rid of all the emissions requirements and share the platform), or you make it 4-door/CUV to expand the marketability.

      Reply
      1. Ford has been doing it for decades

        Reply
    2. Room in the market for a 4 door family sedan EV like the Malibu that’s a little larger and less performance oriented, and a higher horsepower smaller Sports Sedan EV.

      I would love to see them do an EV convertible Camaro with enough room for 4 people at a reasonable price. It’s a bit more doable with the packaging efficiency an EV can provide with pushing the wheels out to the corners.

      Reply
  4. Charger has been a 4-door for 18 years and people adjusted. Making the Camaro a 4-door would yield the same result. I get the GM is EV crazy right because that’s what the politicians want, however the people are not there yet and I doubt we will be there for another 10-15 years at least. In my opinion, I think it would be a mistake to only offer EV for the Camaro. EV, hybrid, and ICE options would be best. But GM will do whatever the politicians want.

    Reply
    1. Completely ignoring the 2 door Challenger sold alongside the Charger for 15 years are we?

      Or the fact that the new Charger is now a 2 door and a 4 door?

      Reply
  5. Selling a 2 door car may be difficult, but now Ford has the mainstream domestic market to themselves.

    Reply
  6. Recently GM announced the end of Malibu, why would they make another 4 door sedan and that too electric. All these are just a talk. Crossovers are gaining share day by day as they are more functional with 7/8 seater option and can carry 10-12 foot long lumber by folding 2nd & 3rd rows seats, something you cannot do in sedan/coupe.

    Reply
    1. Imagine if you will, people that don’t care about any of those things……

      I don’t care how or where a baby seat fits in my car, don’t care about rear media players, how much lumber or Pampers I can fit in the trunk.

      Not everyone is a worker bee with 2.5 kids.

      Reply
    2. I don’t own a lumber yard, that what Construction/Commercial vehicles aka full-size pick-ups are for. Give us a coupe/sedan for people who don’t have to haul lumber.

      Reply
  7. First launch Bolt with LFP, NACS, $25 price tag with an intention to make/sell in 100,000 + / year.
    Then look into Camaro-EV

    Reply
    1. That seems to be the plan. So good on ya for restating the obvious.

      Reply
  8. It says a lot that they are confident in the cost and performance improvements in the next couple years that EV batteries will see to be able to bring a fun affordable small sports car EV to market.

    Reply
    1. Problem is they have been spewing this same BS for five years with overpromising and underdelivering.

      Reply
  9. NEVER. An EV one will flop.

    Reply
    1. Why? They could build an EV Camaro that easily beats the current one in the 1/4. You can say “vroom, vroom” as you drive if you miss the noise that much.

      Reply
      1. If you honestly have to ask why, just go back to driving your CUV. There are and will continue to be plenty of options for you to choose from.

        Reply
      2. The issue isn’t performance, it’s engagement. My stick shift Camaro is slower than my friend’s Tesla, but way more fun.

        Reply
        1. My stick shift camaro will rag doll any Tesla and is way more fun.

          Reply
      3. Nailed it. These folks seem to think vroom vroom sounds make something fast and fun. They aren’t really driving or car enthusiasts.

        If they were, then the drivetrain wouldn’t matter to them.

        Reply
        1. LOL. This sounds like the entertainment and gaming journalists. Ignore what matters, is at the core of the product, and gives it its character. Just consume product and don’t ask questions or you aren’t a real fan.

          Reply
        2. Though your comment is thoroughly dumb, at least you didn’t use the horse and buggy analogy that all the other EV kool aid drinkers use, so you’re making progress.

          Reply
  10. ICE: “No Apologies”

    EV’s: “Filth”

    H-i-c-k-o-r-y D-i-c-k-o-r-y D-o-c-k…

    Reply
  11. Make the Camaro an EV and keep the body as it was.

    Reply
  12. Nice idea but I prefer the Buick EV Electra or Wildcat.

    Reply
  13. Yuk! As someone that has owned seven Camaro’s including of which was my first car and my currently owned 2020 COPO, Mary B and GM will screw up an historically successful model. I understand times change, but this will fail. At least Ford was insightful enough to understand and listen to their customers.

    Reply
  14. More CRAP from GM. I will pass!

    Reply
    1. Bob: I agree…!!!

      Reply
  15. Im that die hard Chevy type guy. Chevy tats all over my arms, clothes, and def all my vehicles in my driveway are GM. l. Ford and Dodge are laughing at you all the way to the bank. Im not anti- EV, but your ideas are garage. 😭
    Chevys used to be cool to own….

    Reply
    1. Remember the 1970s when Chevy had the “USA 1” tagline? Now most of their bread and butter CUVs are built in Mexico and Korea.

      Reply
  16. A CAMARO STATION WAGON. After seeing the pics of a 4 door Camaro, the idea of a station wagon hit me. Almost all SUV’s
    look too much like each other and a wagon will fill the need for more cargo space but with much better looks. Dodge had a wagon and because it had a much lower roofline than an SUV, it will have lower wind resistance, to give better fuel economy. A station wagon is desirable for police departments, for more than just the extra space for the needed special equipment they carry. Station wagons have much better rigid body as well. A wagon can also have a longer wheelbase and
    they carry more cargo. The longer flat roof will offer better rear seat headroom.
    As long as both an EV and gas engines are offered, then the customer market will be huge, especially in the northern states and Canada where a fully charged battery operates at half capacity at the freezing point. GM should offer a factory installed Dual-Fuel propane gasoline system for two great reasons. On March 31st, the retail pump price of high propane was between $1.70 to $1.79 a gallon all over the USA. For years the U.S. government has offered a propane rebate of 50 cents a gallon, which the retail stations use to lower the pump price of of propane. Last week in the Toronto market, gasoline was selling for $1.51 a liter when propane was selling for 90 cents a liter. This means that propane was selling for just 66 percent of the gasoline price. For the past 12 years, only a propane fuel injector system is used in Canada and a carb type system is not legal in Canada anymore. a propane fuel injector system gives a 20 to 25 percent better MPG than the old tech propane carb system. Cleaner burning propane will allow GM to meet emissions regulations as propane contains 36 to 37 percent hydrogen which the North American HD5 grade contains. The very high octane of 104 of propane, will allow higher torque and HP outputs, that American HD5 grade propane contains. The very high octane of 104 of propane, will allow higher torque and HP outputs, regardless of which gasoline engine is offered. A hybrid propane/electric offering is better for GM as people in Canada and northern USA states won’t have issues in the dead of winter when the battery is dead cold with very low half capacity. People prefer a hybrid, so the market is bigger than for a pure electric car. Myself, i would prefer a wagon as long as it had a decent towing capacity. My large fleet used propane for 30 years and went over 25 million miles ( 40 million kms ) Engines that run on propane last much longer than the same engine running on gasoline and as long or longer than a diesel engine because the propane fuel burns so clean..

    Reply
  17. Yes keep going with Camaro!!!

    Reply
  18. Anything but a 2 door V-8 any nobody will not buy I will never buy

    Reply
  19. Camaro EV is a waste because no one will buy it
    First of all electric vehicles need to duplicate the gasoline experience
    You need at least a 300 mi range in the Midwest in winter
    Charging stations need to be no more than 5 mi apart
    With plenty of bays
    It needs to be possible to charge up the car to full within 10 minutes
    Anything less is a waste of time
    American society is based on convenience
    Everybody knows that

    With respect to Camaro / Malibu
    They need to bring it back as a hybrid
    Preferably as a coupe

    400 to 500 horsepower coupe would be ideal

    Bring back a sedan version of it and call it Malibu

    Problem solved

    Reply
  20. What an absolute disgrace of such a classic performance car.
    An embarrassment to an icon.
    The EV takeover is very sad and unnecessary.

    Reply
  21. As a die hard Camaro guy I’m tired of how GM treats this nameplate. They killed it in 2002 because they wouldn’t put any money into it. Brought it back with great fanfare in 2010 after the great reception of the 2006 concept car – too great for even GM to ignore. Now after years of again no budget for the car they kill it, to maybe bring it back as a 4 door EV. For the love of God, if Camaro is not going to be a proper 2+2 coupe with an available V8 leave the nameplate dead. Call the new car a Chevelle or something – heck GM had the respect even for that car to just leave it dead.

    Reply
  22. Never ever but an electric Camaro.Ford just announced they will never build an electric Mustang muscle car,never.GM are you listening.😢🥵

    Reply
  23. Pull the “earth-saving” ‘LectraMotor and put in GM’s 632 V8, slam it on some old-school Halibrand Sprints, stripe it up, and go make some noise.

    Reply
  24. Chevy’s “Cimarron”.

    Reply
  25. Remember back to the Grand Prix in 1996 … That was a 4 door sedan that looked much like a Coupe design. They sold well for many years ….

    Just use that an idea and add the 21st century modernizations to come up with a 4 door – as well as a Coupe – and PLEASE consider some kind of Hybrid with ICE as a base … at least !!! Imagine the car as it SHOULD be: 2 door / 4 door / ICE / Hybrid / then expand the model line as a “Family” car for folks who just cannot have a Corvette for practical reasons …. You know – Kids – money – the usual reasons for not owning certain cars ….

    THINK about it GM —— and I do mean Capital “G” and Capital “M” .
    Not running the once great company down to a “Smaller” status !!!!

    Mary has GOT to go !!!!!!

    Reply
    1. But it still had an actual coupe for people that wanted it, and it was 1997.

      Reply
  26. Current leadership at GM is much like leadership in Washington
    Completely out of touch with what people want or need

    Reply
  27. “the nameplate’s legacy is far from over”
    Narrator: the Camaro’s legacy is over

    Reply
  28. They’ll never do that for under 30K.
    No way. 40 maybe .

    Reply
  29. So stupid. Gm has lost their mind, this woke ev bs has to stop. If someone wants an ev I’m cool with that, buy what you want. To kill the camaro and now talk about it coming back as a 4door ev is nuts. Please someone fire these idiots now! I currently own a 69 and a 2017 camaro. They should’ve made the 7gen look like a 1970.5. I’d buy that provided the transmission wasn’t a junk 8spd.

    Reply
  30. It is encouraging that GM might want to develop a new generation Camaro, but they need to do better than producing just another 4-dr sedan that is too similar to the Malibu. GM should lead with ideas and not follow (e.g. Mustang and Charger).

    Reply
  31. Well it seems that the foreign car manufacturers have a better grasp of the American automotive market than the so called Domestic when it comes to sedans! Toyota,Honda, Hyundai,Kia & Nissan all seem to understand the importance & the option to have sedans around for those who aren’t stuck on SUV’s or crossovers. Thank goodness for them and if they decide to bring the Camaro back as anything other than what it originally was then shame on them for electrifying every darn thing under the sun! C’mon Chevy grow some!!

    Reply
  32. Unfortunately the GM brass are all-in on EVs, even though they aren’t selling well. Why work on another EV that likely won’t sell that well, versus creating an updated version of the Camaro with ICE and hybrid powertrain options? And worse yet, they say it will be below $30K with government incentives, but those versions won’t be available until the third year of production. It will start at over $50K, and then they won’t sell very many. I don’t like their new vehicle introduction strategy of only making the most expensive versions available initially.

    Reply
    1. The only people GM wants to keep happy are the GOV and the activist investor class.

      Reply
  33. TOTALLY PATHETIC of GM to want to make the Camaro an EV……..

    I have a great idea. Make an all new ICE Camaro, and then bring the Chevy Nova back, and make that an EV? Do not disrespect the Camaro name!!! It’s too important. The Nova was a great car, but nothing like the Camaro name.

    Reply
  34. GM needs to look at what Ford is doing. Listening to there customers! They keep and update the Mustang (coupe and convertible) because that’s what people want! They come up with the Mustang Mach E because that’s what the government wants. Everyone is happy!

    Reply
  35. As an owner of a 70 Z28/RS, 360HP LT-1, 4 speed, 4.10 rear end, it’s all about the driving experience. Slamming thru the gears is what an iconic sports car should be. Yes. Most current, powerful, 4 dr sedans can out run me but they will not have the same fun as I do. Sports cars are about fun, and looks.
    The current V-8 Muscle Car Restoration business is a HUGE business. Wait til EVs take over the new car market. Restoring older ICE cars will BOOM. Even if gasoline prices double, we muscle heads will still play, hard. Nothing beats the “feel” of good ole, completely gadget free, muscle car. I’ll also keep my 2010 1LT, 305 hp V-6, for better comfort and fuel economy.

    Reply
  36. I read this to my cat and he wanted to see the concept photo. This was Jacobs response… 🤢🤮

    Reply
  37. All GM has to do is design and build 4 new classic performance cars; Camaro and Chevelle/Malibu and bring back Pontiac as a sub brand for Buick with a new Firebird and GTO/LeMans to amortize the new platform.

    Reply
  38. I live in California and we don’t have a chance in hell for our electrical grid to support a full on electric cars charging in the summer we brown outs now and no one has any idea of how to grow the electrical grid to support all of power needed to do that but our governor Mr Newsom is over budget with a 10 billion dollar train to nowhere we need to develop the infrastructure with solar, wind and build a couple more dams and generate more power that we all can afford

    Reply
  39. GM save the money and time attempting to build that Dodge Avenger. You’ll be offering $6000.00 rebates, just for Hertz to purchase it.

    Reply
  40. I was going to make comment but why bother.

    Reply
  41. We dont want it – Name it something else – your already disgracing the Vette – Let the Camaro have a honorable death. I hope it has the sales of the lightning – you guys keep making this junk – I hope people put you out of business and this is coming from a guy who only drives GM products – You need a Bud Light Lesson about not listening to your target audience. And I’m not a 1 vehicle every 3-5 years guy – I purchased 5 in 2019 and have owned almost 20 new vehicles since 2006. You guys need a hard lesson and right now I hope you get it. Just bought a new truck and may buy a new Camaro this summer before you ruin them. But the way the company is going these may be my last new vehicle purchases.

    Reply

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