For some critics, Cadillac’s decision to go fully electric by the 2030 timeframe is ambitious. However, by comparison, Jaguar is flat out aggressive in its EV transition timeline, with Jaguar Land Rover announcing in 2021 that the Jaguar brand would go full EV by 2025. Now, it looks like Jag is moving ahead with that EV schedule, overhauling its model lineup, production capabilities, and dealer count in the process.
Per a report from Road & Track, Jag has seen a significant decline in sales over the last few years, with just under 43,000 units sold globally in the year ending last March. Compare that to the 179,000 units sold in 2017.
Looking ahead, Jag will launch three new models on the all-new Jaguar Electric Architecture (JEA), the first of which will be a four-seater GT model set to launch by 2025. The new GT EV will offer up to 430 miles of range (likely under the WLTP testing standards) and pricing over the $100,000 mark, not to mention output figures over 575 horsepower, making it the most powerful road car the brand has ever produced. The two other models are expected to be fully electric crossovers.
The EV transition will also impact the brand’s production numbers, with a potential reduction to 50,000 units globally across all three of the new models. The shift to more-expensive pricing and lower volume could alienate some of the brand’s existing customer base, but Jag remains focused on ensuring that the EV transition is successful. To that end, the brand will also reduce its U.S. dealer count, with more than 40 dealers already voluntarily surrendering their franchises. All remaining dealers will be integrated with Land Rover franchises.
As for production, all ICE-based Jag models will be discontinued in preparation for full EV production. The current model lineup includes the XE and XF, assembled at Castle Bromwich, which also produced the now-discontinued F-Type. The company’s Solihull facility builds the F-Pace. At present, the only all-electric Jag on offer is the I-Pace, built by Magna Steyr in Austria alongside the E-Pace. Production of the E-Pace will end soon as well, while production of the I-Pace is expected to wind down to make way for the next-generation EV models.
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Comments
Headline for March 2026 “Jaguar will be moving back to full ICE lineup for 2027 model year, after posting massive losses”.
“How To Bankrupt Your Company 101”
Class is now in session.
LMAO… wondering how long it will take the Jaguar geniuses to reverse that idiotic decision.
whypac – 2027. Ha ha ha ha
Jaguar will not be going back to “ICE” if electric fails, they will be selling the brand.
Will they still leak oil?
They are about to find out what happens when business decisions are based on the whim of politicians. Good bye, Jag, it’s been nice knowing you…
What choice do they have?
US sales were just over 8k last year. As recently as 2017 they sold just under 40K.
Make essentally land rover sedans and call them jaguars, make cheaper versions of land rovers and have them lease for 200 less/month than their lamd rover counterparts.
Jag is just a brand of Tata. Sales were already dismal, so they are turning it into the polestar of Tata. Jag hasn’t been an independent company for over 30 years. Remember Ford bought it in 1990 and dumped it and LR to Tata around 2010, almost 15 years ago. Time flies.
Hilarious
R.I.P. Jag.
Suicide. Penske has allready starting dropping his jaguar franchises.
It seems the same self loathing ideologues who are running gm into the ground have been hired at Jaguar