Sometimes, vehicle names include acronyms that speak to a certain model or configuration – the Chevy Camaro SS (Super Sport) and RS (Rally Sport) certainly come to mind, as does the Buick GS (Grand Sport). These days, the Buick brand offers the GX moniker, but the question is this – what does the GX actually stand for? Now, GM Authority has discovered the answer.
2024 Buick Encore GX ST
During a recent interview, GM Authority Executive Editor Alex Luft discovered that the Buick GX moniker actually doesn’t stand for anything all, as confirmed by the GM marketing team.
Rather than serving as an acronym, the “GX” in Buick GX is just a set of letters added to the nameplate for the sake of differentiation.
For the moment, the Buick Encore GX is the only GX-branded model in the U.S. This is also the case for the Chinese market. That said, things may change in China – while the Buick Encore GX will retain the GX branding in the U.S., the vehicle will be rebranded as the Encore Plus in China per the forthcoming model refresh, following the launch of the all-new Buick Envision Plus in China for the 2021 calendar year.
As GM Authority covered previously, the Buick Encore GX is introducing a mid-cycle refresh for the 2024 model year, including new styling for the front fascia, updates to the rear end, and a refreshed interior.
Back in June of 2022, Buick unveiled its latest rebranding efforts, which included a new logo. The redesigned logo once again includes a “tri-shield” design, this time set in a horizontal pattern, rather than in an ascending pattern. The release of the redesigned logo also included the debut of the Buick Wildcat EV, a new concept that previews the Buick brand’s latest styling and electric vehicle efforts.
Subscribe to GM Authority for more Buick news, GM business news, and around-the-clock GM news coverage.
Comments
GM loves to throw the alphabet on there products for no good reason.
It’s time to drop it. It’s no longer useful.
Actually it stands for Generic Crossover…
Wait wait wait. Alexi. What is a BUICK ? ………………………searching……………………………………………………………………………….please see Oldsmobile
It could stand for godawful xperiment.
in most cases the extra letters are just a designation for a trim package I.E. Seville Luxury Sedan and Touring Sedan for Cadillac Seville SLS & STS models or Ford Escort Rally Sport Cosworth etc. the STS package actually came first on the Seville for 1989 model year my childhood best friends dad who was a mobster when we were kids when we first met drove a 1984 Sedan Deville and traded down to a 1989 Seville STS and at the time the mother drove a 1986 Mercedes Benz W124 S Class silver over brown interior while my parents drove a used 1980 Buick Century grand sport and a 1986 Subaru XT turbo the century was a hand me down it had been my uncle Rico’s when it was new then he had given it to his son in law Tony and Tony had given it to my dad when his 79 Toyota Corolla station wagon had issues with the front left CV Joint bearings then granddad gave dad his 1984 Subaru GL-10 Sedan my grandmother on my moms side drove a used 84 Buick Skylark limited 4 door sedan when we first met
In 1970 the Buick Gran Sport GSX (nee Skylark) packed a 350 horsepower 455 cubic inch V8 with 510 foot-pounds of torque. So GX seems to be an appropriate nod to Buick’s storied past on 902 East Hamilton Avenue in Flint, MI.
Except that there is nothing “Buick” about 902 E. Hamilton Ave in Flint anymore.
We need a game that tries to guess what the initials COULD stand for. For example, Toyota TRD obviously stands for TURD!
Chevy LT could be LESS THAN. I suppose GX could be Go Xi! Chat GPT could have some fun with this.
GM needs to fire every “Unclassified “ on the payroll starting with the CEO. They have absolutely RUINED this company. All they have is ugly junk for sale.
GM needs engineers that can design a useful vehicle, take the Buick Enclave, 47.5 inches between wheel wells, sheet goods are 48 inches just because I can afford a 40-50k vehicle doesn’t mean I want to rent or buy a trailer or pay for delivery when I buy materials to use at my house or cottage – just very inconvenient. So when I replaced my Acadia I went with a chrysler pacifica, I can fit sheet goods and 9 12ft. 2x6s inside the vehicle without the back open.
Great mechanic excellent