Here’s What The Buick GX Moniker Actually Means15
Sometimes, vehicle names include acronyms that speak to a certain model or configuration – the Chevy Camaro SS (Super Sport) and RS (Rally Sport) certainly come to mind, as does the Buick GS (Grand Sport). These days, the Buick brand offers the GX moniker, but the question is this – what does the GX actually stand for? Now, GM Authority has discovered the answer.
During a recent interview, GM Authority Executive Editor Alex Luft discovered that the Buick GX moniker actually doesn’t stand for anything all, as confirmed by the GM marketing team.
Rather than serving as an acronym, the “GX” in Buick GX is just a set of letters added to the nameplate for the sake of differentiation.
For the moment, the Buick Encore GX is the only GX-branded model in the U.S. This is also the case for the Chinese market. That said, things may change in China – while the Buick Encore GX will retain the GX branding in the U.S., the vehicle will be rebranded as the Encore Plus in China per the forthcoming model refresh, following the launch of the all-new Buick Envision Plus in China for the 2021 calendar year.
As GM Authority covered previously, the Buick Encore GX is introducing a mid-cycle refresh for the 2024 model year, including new styling for the front fascia, updates to the rear end, and a refreshed interior.
Back in June of 2022, Buick unveiled its latest rebranding efforts, which included a new logo. The redesigned logo once again includes a “tri-shield” design, this time set in a horizontal pattern, rather than in an ascending pattern. The release of the redesigned logo also included the debut of the Buick Wildcat EV, a new concept that previews the Buick brand’s latest styling and electric vehicle efforts.
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GM loves to throw the alphabet on there products for no good reason.
It’s time to drop it. It’s no longer useful.
Actually it stands for Generic Crossover…
Wait wait wait. Alexi. What is a BUICK ? ………………………searching……………………………………………………………………………….please see Oldsmobile
It could stand for godawful xperiment.
in most cases the extra letters are just a designation for a trim package I.E. Seville Luxury Sedan and Touring Sedan for Cadillac Seville SLS & STS models or Ford Escort Rally Sport Cosworth etc. the STS package actually came first on the Seville for 1989 model year my childhood best friends dad who was a mobster when we were kids when we first met drove a 1984 Sedan Deville and traded down to a 1989 Seville STS and at the time the mother drove a 1986 Mercedes Benz W124 S Class silver over brown interior while my parents drove a used 1980 Buick Century grand sport and a 1986 Subaru XT turbo the century was a hand me down it had been my uncle Rico’s when it was new then he had given it to his son in law Tony and Tony had given it to my dad when his 79 Toyota Corolla station wagon had issues with the front left CV Joint bearings then granddad gave dad his 1984 Subaru GL-10 Sedan my grandmother on my moms side drove a used 84 Buick Skylark limited 4 door sedan when we first met
In 1970 the Buick Gran Sport GSX (nee Skylark) packed a 350 horsepower 455 cubic inch V8 with 510 foot-pounds of torque. So GX seems to be an appropriate nod to Buick’s storied past on 902 East Hamilton Avenue in Flint, MI.
Except that there is nothing “Buick” about 902 E. Hamilton Ave in Flint anymore.
We need a game that tries to guess what the initials COULD stand for. For example, Toyota TRD obviously stands for TURD!
Chevy LT could be LESS THAN. I suppose GX could be Go Xi! Chat GPT could have some fun with this.
Maybe I am wrong, but I thought it was known that the GX was simply placed on this one so that people would “understand” that it wasn’t the other Encore! haha.
On a serious note, I truly feel that we have lost touch with any true meaning or specialness to a brand and/or it’s identity. Of course, maybe this is intentional because we have almost nothing not but bland boxes on wheels that are jacked up station wagons of yore. Nothing but soccer mom mobiles. Dad wagons that attempt to make a man feel manly because he’s driving an SUV. You might as well take the putty knife out and scrape every Buick emblem off every vehicle they produce now because it means nothing. Of all brands, Buick has lost it’s way the most and has sadly become the most irrelevant.
GM needs to send every person who works for them above a janitorial position to a week long training on the brands, what they used to mean, what each emblem means and the history within that emblem and brand. GM needs to get people back in the doors with passion for cars again and not just paycheck collectors who sign off on yet one more SUV/CUV. I bet GM has less than 10 people working for them who even know what the Cadillac crest and wreathe actually stands for and what the little yellow “ducks” were about. They probably don’t know that each of the three colors in the Buick emblem has a meaning. Instead, we get people making decisions to name one CUV after another while scratching their heads trying to decide how anyone will know one from the other. Answer? Glue the GX plastic chrome on the back that they purchased at the local parts store. Problem solved.
GM needs to fire every “Unclassified “ on the payroll starting with the CEO. They have absolutely RUINED this company. All they have is ugly junk for sale.
ACZ: I think I know what you are saying, but just can’t quite agree with you based on saying all they have is ugly junk for sale. Personally, I don’t feel any of the Buick lineup is junk and in fact feel Buick is still one of the highest quality brands out there. I just have zero interest in anything they offer now. As for Chevy, the Bolt EV is nice but needs less of the wanna be tiny SUV and concentrate more on being a hot little hatch (can you say VW Gold GTI competitor?). The Malibu is a great car that needs to be made more great. Their trucks are all good. Cadillac at least has the CT4/5 that are great cars in need of a name. But from there it all goes down hill for me. There isn’t a Cadillac outside of the CT4/5 and maybe the Lyriq that I would consider. And GMC/Hummer? Not even a reason for me to walk past that dealership.
Perhaps I was a little hasty when I said junk. My intention was not to infer poor quality, but to reference the boring and mundane nature of the products. Masses of small and mid size vehicles with hatches and too many doors that squeeze people in them like sardines are the average fare in the industry, as a whole, but particularly GM.
In that case, I totally agree with you.
GM needs engineers that can design a useful vehicle, take the Buick Enclave, 47.5 inches between wheel wells, sheet goods are 48 inches just because I can afford a 40-50k vehicle doesn’t mean I want to rent or buy a trailer or pay for delivery when I buy materials to use at my house or cottage – just very inconvenient. So when I replaced my Acadia I went with a chrysler pacifica, I can fit sheet goods and 9 12ft. 2x6s inside the vehicle without the back open.