Sometimes, vehicle names include acronyms that speak to a certain model or configuration – the Chevy Camaro SS (Super Sport) and RS (Rally Sport) certainly come to mind, as does the Buick GS (Grand Sport). These days, the Buick brand offers the GX moniker, but the question is this – what does the GX actually stand for? Now, GM Authority has discovered the answer.
During a recent interview, GM Authority Executive Editor Alex Luft discovered that the Buick GX moniker actually doesn’t stand for anything all, as confirmed by the GM marketing team.
Rather than serving as an acronym, the “GX” in Buick GX is just a set of letters added to the nameplate for the sake of differentiation.
For the moment, the Buick Encore GX is the only GX-branded model in the U.S. This is also the case for the Chinese market. That said, things may change in China – while the Buick Encore GX will retain the GX branding in the U.S., the vehicle will be rebranded as the Encore Plus in China per the forthcoming model refresh, following the launch of the all-new Buick Envision Plus in China for the 2021 calendar year.
As GM Authority covered previously, the Buick Encore GX is introducing a mid-cycle refresh for the 2024 model year, including new styling for the front fascia, updates to the rear end, and a refreshed interior.
Back in June of 2022, Buick unveiled its latest rebranding efforts, which included a new logo. The redesigned logo once again includes a “tri-shield” design, this time set in a horizontal pattern, rather than in an ascending pattern. The release of the redesigned logo also included the debut of the Buick Wildcat EV, a new concept that previews the Buick brand’s latest styling and electric vehicle efforts.