Chevrolet Korea sales decreased 57 percent to 1,054 units in February 2023 compared to February 2022 results.
Individual model sales performance was as follows:
During the first two months of the 2023 calendar year, Chevrolet Korea sales decreased 45 percent to 2,075 units.
| MODEL | FEB 2023 / FEB 2022 | FEBRUARY 2023 | FEBRUARY 2022 | YTD 2023 / YTD 2022 | YTD 2023 | YTD 2022 |
|---|---|---|---|---|---|---|
| COLORADO | -77.31% | 98 | 432 | -72.74% | 205 | 752 |
| EQUINOX | * | 55 | * | * | 116 | * |
| MALIBU | -79.66% | 24 | 118 | -83.46% | 44 | 266 |
| SPARK | -36.98% | 392 | 622 | +8.84% | 702 | 645 |
| TAHOE | * | 20 | * | * | 33 | * |
| TRAILBLAZER | -63.50% | 380 | 1,041 | -53.71% | 810 | 1,750 |
| TRAVERSE | +39.34% | 85 | 61 | +91.86% | 165 | 86 |
| CHEVROLET TOTAL | -56.94% | 1,054 | 2,448 | -45.28% | 2,075 | 3,792 |
After falling to its lowest levels in history during January 2023, Chevrolet Korea sales continued to be in the red, posting a notable double-digit contraction in February. In addition to representing the brand’s fourth consecutive monthly drop in the South Korean market, the 1,054 deliveries recorded last month are also the second-lowest figure for Chevrolet Korea.
This new commercial setback for the Bow Tie brand in Korea is the result of a massive sales volume drop of most of the models offered in that country, which includes the best-selling and locally-produced Chevy Trailblazer and Spark. Both nameplates suffered the most notable drops in February, sapping a combined 931 units on a year-over-year basis. Even so, the Spark city car managed to overtake the Trailblazer subcompact crossover as Chevrolet Korea’s best-selling model in February.
The only nameplate that managed to post positive numbers for the second month of the year was the Chevy Traverse. Even so, it still maintained a comparatively low sales volume.
GM Korea is looking to reverse the drastic decline in sales of its core brand with the arrival of the all-new 2024 Chevy Trax, which began production at the GM Changwon plant last month and will launch within the local market at the end of March.
At a time of year when luxury car ATP usually rises.
Sales decreased 5.6 percent to 16,670 units during the first ten months of 2024.
Specifically critical minerals supply chain development.
Scheduled for a Spring 2025 launch.
