S&P Global Mobility announced the Chevy Tahoe as the winner in the Full-Size Utility division of its 27th annual Automotive Loyalty Awards. The Segment Model Loyalty Award won by the Tahoe recognizes model-level customer loyalty in an analytical award process that also gives a higher-level award to manufacturers.
Each February, S&P Global Mobility chooses award winners based on vehicle sales information from the immediately preceding calendar year. The research firm measures loyalty by “a household that owns a new vehicle” deciding to buy “another new vehicle of the same make, model or manufacturer.”
The Chevy Tahoe was one of five Chevrolet models that received a 2022 Segment Model Loyalty Award for 2022 despite “retaining loyal customers has been more challenging than ever before” according to S&P Global president of automotive insights Joe LaFeir. Low inventories caused by microchip shortages caused many new car buyers to shop around between brands and companies in search of available vehicles, lowering ordinary brand loyalty levels.
The other four GM nameplates that won the award for their division are listed below, along with the segment in which they achieved first place for loyalty.
- Small Utility segment: Chevy Equinox
- Heavy-Duty Pickup segment: Chevy Silverado 2500 and 3500
- Small Car segment: Chevy Bolt
- Luxury Sports Car segment: Chevy Corvette
GM, the parent company of the Chevy brand, won the 2022 “Overall Loyalty to Manufacturer” award, the next level up from the model loyalty awards. The General’s win puts it in the top place in the Automotive Loyalty Awards for the eighth consecutive year.
- The naturally aspirated 5.3L V8 L84 gasoline engine developing 355 horsepower and 383 pound-feet of torque
- The naturally aspirated 6.2L V8 L87 gasoline engine rated at 420 horsepower and 460 pound-feet of torque
- The 3.0L I6 LM2 turbodiesel Duramax engine cranking out 277 horsepower and 460 pound-feet of torque