General Motors Celebrates American Auto Racing With Henry Ford Museum Exhibit

General Motors is celebrating its storied motorsports past with a new exhibit at the Henry Ford Museum in Michigan set to open in March.

The exhibit, dubbed Driven to Win: Racing in America presented by General Motors, will cover virtually all aspects of American auto racing, including stock car racing, sports car racing, drag racing, IndyCar, hill climb and land-speed racing. As such, it will tell the stories of some of America’s most famous racing legends, including Dan Gurney, AJ Foyt, Wendell Scott, Bobby Unser, the Wood Brothers and Lyn St. James, among others.

GM doesn’t want to give away all the surprises that will reside within the Driven to Win exhibit, but it promises the display will feature an “unparalleled collection of historically significant race cars and artifacts.” It will also feature several interactive zones, including a “Motorsports Performance Training zone” where visitors will be able to see and experience the physical and mental training drivers go through before getting behind the wheel for a major race.

“Racing is the embodiment of American innovation in the world of sports, but its reach has long stretched beyond the track to our showrooms, our roads and our culture,” said GM president and noted racing enthusiast, Mark Reuss. “Driven To Win documents and celebrates those contributions, with an exciting and comprehensive presentation of the past, present and future of motorsports, and General Motors is pleased and proud to help bring it to members and guests of this great museum.”

The centerpiece of the exhibit will be a 15-minute movie called “Fueled by Passion,” that will give viewers an “an all-access look into the hopes and dreams, successes and failures of those who live and breathe racing every day.” The movie will play inside of a so-called “multi-sensory theater,” that will connect viewers with the race tracks and cars they see on screen. Before they leave, attendees can also try their hand at racing from the safety of a professional full-motion simulator.

The 24,000-square-foot Driven to Win: Racing in America presented by General Motors exhibition will open on March 26^th for Henry Ford Museum members and on March 27^th for the public.

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