In February, General Motors confirmed Paul Edwards, Chevrolet’s U.S. vice president of marketing, had left the company to pursue other opportunities. Edwards was responsible for the successful yet somewhat controversial ‘Real People, Not Actors’ ads that Chevrolet has aired in recent years, so his departure was a sign of a potential marketing shift at the Bowtie Brand.
We’re not too sure if this recent Chevrolet ad, entitled ‘Hidden,’ is the work of Edwards or his successor, Steve Majoros. It features the same Chevrolet spokesman, Potsch Boyd, but does not follow the ‘Real People, Not Actors’ format. The simply displays a side profile of Chevy’s complete crossover lineup in order from smallest to largest (Trax, Equinox, Blazer, Traverse) as Boyd explains how the brand has a crossover to fit almost everyone’s lifestyle.
The new 2021 Chevrolet Trailblazer is absent from the Chevrolet crossover lineup in this ad, as some viewers may notice. That’s because this ad promotes the 2020 Chevrolet lineup only and not the 2021 lineup. When the 2021 ads begin to come out closer to the middle or end of this year, we imagine we’ll start seeing some for the Trailblazer.
Check out this short ad for the 2020 Chevrolet crossover lineup embedded below and feel free to let us know how you think it compares to the ‘Real People, Not Actors’ ads that Chevy has been airing in recent years in the comments.
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Comments
As dull as this was it’s still better than the “real people” ads.
‘Hidden’ ad video much, much better than the hokey “Real people, not Actors” ad. “RPNA” tv commercials generated a lot humorous jokes plus I doubt this ad increased Chevy sales.
I think this latest ad is effective because each of those Chevy vehicles has very distinctive styling and sizes. So it shows the differences in their line-up, that there may very well be a different one for everyone..
I hope the real people ads are forever dead.
I found them to be too phony with the “Real People” reactions. Not one of them got me excited enough to run over to the dealership.
That likely is because you are a lifetime consumer reports subscriber, reading and believing their bile?
Not particularly memorable but does the job. I understand the Trailblazer being left out but why don’t they include the Tahoe and Suburban in these?
Because Tahoe and Suburban are SUV’s not CUV’s.
i was expecting to see godzilla waddling across the screen at the end.
Reminds of Russian Matryoshka Dolls.
(No, I’m not going to explain it to you… Look it up.)
The ad should have started with the Traverse and it would have ended with a silhouette of each vehicle. Otherwise, it gets the message across, Chevy has a SUV for all.
I think that GM Has the absolute worst commercials on TV!
I didn’t mind the real people commercials, but this one is great too. Agree with Ryan above as to why they didn’t do the Tahoe and Burb as well. I realize the article says CUV’s, but if you listen to the actual commercial, he says at the end that they have an SUV for everyone. Anyhow, I like it.
I would have done this one a little different to show a little scale.
https://imgur.com/dcItHpf
Or this if they want to place emphasis on the Trailblazer.
https://imgur.com/BD5m4Ut
Can you show the Trail Blazer with other than black wheels some time, other age people would buy it also .
I’m just happy to not see the “real” lady saying this could be her “sexy mom car” 🤢
Since I’m not a mommy…
I really love the Blazer because it doesn’t feel like a mommy car when I sit in it. That commercial almost made me hate it….just cringeworthy!! 😵