In February, General Motors confirmed Paul Edwards, Chevrolet’s U.S. vice president of marketing, had left the company to pursue other opportunities. Edwards was responsible for the successful yet somewhat controversial ‘Real People, Not Actors’ ads that Chevrolet has aired in recent years, so his departure was a sign of a potential marketing shift at the Bowtie Brand.
We’re not too sure if this recent Chevrolet ad, entitled ‘Hidden,’ is the work of Edwards or his successor, Steve Majoros. It features the same Chevrolet spokesman, Potsch Boyd, but does not follow the ‘Real People, Not Actors’ format. The simply displays a side profile of Chevy’s complete crossover lineup in order from smallest to largest (Trax, Equinox, Blazer, Traverse) as Boyd explains how the brand has a crossover to fit almost everyone’s lifestyle.
The new 2021 Chevrolet Trailblazer is absent from the Chevrolet crossover lineup in this ad, as some viewers may notice. That’s because this ad promotes the 2020 Chevrolet lineup only and not the 2021 lineup. When the 2021 ads begin to come out closer to the middle or end of this year, we imagine we’ll start seeing some for the Trailblazer.
Check out this short ad for the 2020 Chevrolet crossover lineup embedded below and feel free to let us know how you think it compares to the ‘Real People, Not Actors’ ads that Chevy has been airing in recent years in the comments.