Global sales of new Cadillac vehicles totaled 28,163 units in April 2017, an increase of 40.9 percent year-over-year, marking the 11th consecutive month of double-digit percentage growth for the brand.
“When we launched our strategy for the transformation of Cadillac almost three years ago, we announced that our focus would be on product substance, expansion of the portfolio, strengthening the quality of business, and an enhanced delivery experience,” said Cadillac President Johan de Nysschen. “We knew it would take time, but that robust sales would eventually follow. Our operational results are a vindication of the strategy, and new products like XT5 and CT6 provide a strong statement about our commitment to excellence in execution.”
In the first four months of 2017, global Cadillac sales have increased 31.6 percent to 106,805 units.
April 2017 Cadillac Sales By Model
Cadillac did not provide sales on a per-model basis in April. It did, however, state that sales in the midsize luxury crossover space (the Cadillac XT5) increased 92 percent in April and have increased 63.1 percent in the first four months of 2017. Since launching in mid-2016, the XT5 has quickly become the brand’s best-seller worldwide, with sales totaling 11,530 units in April.
In addition, sales of Cadillac’s ATS sport sedan and coupe models grew 46.7 percent for the month while the XTS luxury sedan rose 13.4 percent.
April 2017 Cadillac Sales By Market
Cadillac sales rose in three global markets in April, including a sharp increase in China as well as growth in the United States and Canada. Meanwhile, sales volume fell in Middle East and in the Rest of the World (ROW). The sales performance enabled China to become Cadillac’s largest market by volume in April, with the United States coming in second place.
It is worth noting that, unlike in the first 10 months of 2016, Cadillac did not provide individual sales figures for Mexico, Europe and South Korea; instead, it has bundled sales from those markets in the single ROW (Rest of World) line item.
April 2017 Cadillac sales summary by market versus April 2016:
- Cadillac sales in the United States increased 9.5 percent to 12,300 units; retail sales were up 7.2 percent while fleet sales were up 36.7 percent
- According to Power Information Network, Cadillac gained 0.9 percentage points of luxury market share in the U.S. in April and 0.7 percentage points of retail share year-to-date.
- Cadillac sales in China increased 98.4 percent to 13,903 units
- Cadillac sales in Canada increased 27.2Â percent to 1,247Â units
- Cadillac sales in the Middle East decreased 2.3 percent to 298 units
- Cadillac sales in all other regions (ROW, or Rest of World) decreased 9.4 percent to 415 units
Sales Summary - April 2017 - Cadillac - Global
| Market | April 2017 / April 2016 | April 2017 | April 2016 | YTD 2016 / YTD 2015 | YTD 2017 | YTD 2016 |
|---|---|---|---|---|---|---|
| Total | +40.9% | 28,163 | 19,986 | +31.6% | 106,805 | 81,162 |
| United States | +9.5% | 12,300 | 11,236 | -1.3% | 46,282 | 46,869 |
| China | +98.4% | 13,903 | 7,007 | +92.5% | 53,317 | 27,698 |
| Canada | +27.2% | 1,247 | 980 | +13.1% | 3,870 | 3,423 |
| Middle East | -2.3% | 298 | 305 | +1.9% | 1,255 | 1,232 |
| ROW | -9.4% | 415 | 458 | +7.3% | 2,081 | 1,940 |
April 2017 Average Transaction Prices (ATPs)
According to the J.D. Power Information Network, the average transaction price for a new Cadillac in the U.S. in April rose $1,000 to $55,174, approximately $5,000 above the luxury market average and second highest amongst major luxury brands.
About The Figures
- All percent change figures compared to April 2016, except as noted
- In Canada, there were 25 selling days in April 2017 and 27 selling days in April 2016
- In the United States, there were 26 selling days in April 2017 and 27 selling days in April 2016
- Data is not adjusted for the difference in selling days
- China sales represent retail sales, rather than wholesales
- Europe sales are estimated and do not include Chevrolet Corvette and Chevrolet Camaro, which are offered in some European dealerships selling Cadillacs
Further Reading & Sales Reporting
- GM news
- Running GM sales results
- Running Chevrolet sales results
- Running Cadillac sales results
- Running Buick sales results
- Running GMC sales results
- April 2017 GM sales results
- U.S. GM April 2017 sales results
- U.S. April 2017 Chevrolet sales results
- U.S. April 2017 Buick sales results
- U.S. April 2017 GMC sales results
- GM Canada April 2017 sales results
- Canada April 2017 Chevrolet sales results
- Canada April 2017 Cadillac sales results
- Canada April 2017 Buick sales results
- Canada April 2017 GMC sales results
- GM China April 2017 sales results
- U.S. GM April 2017 sales results
Comments
Makes you wonder how long will General Motors’ Board of Directors allow Johan de Nysschen stay as Cadillac’s President as his decision to eliminate the CTS coupe and wagon or not developing a ATS convertible has hurt Cadillac market share around the world.
naming debacle, duckless cadillac crest, and absence of floaty boat quality ride hasn’t helped either.
It’s difficult to make an educated comment when you see only a small part of the picture.
1. Eliminating the CTS Coupe and Wagon were decisions made 5 years prior to JdN’s arrival at Cadillac
2. Not developing an ATS Convertible was a decision made 6 years prior to JdN’s arrival at Cadillac; perhaps there is a convertible variant for the ATS’ CT# replacement — we do not know just yet
Neither one of these moves has tremendously hurt Cadillac’s market share, since these are shrinking segments. What has hurt Cadillac’s market share was having only one crossover planned (another pre-JdN decision) or not getting a sub-ATS model out 3 years ago. Those have been the most direct influences that have stifled the brand’s overall sales volume since the 2015/2016 timeframe. Everything else is a few meaningless units here and there.
Heck, have a look at how poorly the ATS and CTS have been selling relative to the competition. Having niche variants of each, though cool, would not do much to help those numbers — which at the end of the day are not conquesting BMW, Benz, Audi, Lexus, etc. customers quickly enough… not are they continuing to sell to existing customers. After all, ATS and CTS sales are down mostly because existing customers are choosing NOT to buy another one.
Steve — love the sarcasm 🙂
Whitewall tires, bubble tops, Dagmar bumpers, curb feelers, rear-mounted spare tires, hood ornaments, whip antennas, fuzzy dice, mirrored rocker panels, hula-hoop steering wheels.
Man, Cadillac needs to get back to it’s roots if it wants to get taken seriously in America and on the world’s stage.
haha no doubt
In Warsaw Poland where I live there are 5 BMW dealerships; 6 M-B dealerships, 4 Mazda dealerships; 2 Infiniti Dealerships, 3 Lexus dealerships, 1 Lambo Bentley dealer, 1 Ferrari etc. Cadillac/Corvette has none. Even if someone buys their car he must search for grey small U.S-car repair shops. Most of people resign and don’t consider GM products at all. How can they call their sales global for God’s sake?!?
It will take time but you’ll see a Cadillac dealership in Warsaw. As Cadillac’s lineup grows you’ll see a stronger push across Europe. The only reason they don’t do it already is because their lineup is incomplete and they will struggle gaining foot in any new market. Simply put, they have to have full slate of vehicles to sell with diverse engine options, all of which Cadillac lacks at this moment. Good news is they’re hard at work to fill the gaps and we’ll see great number of products hitting showrooms soon. Pozdrowienia!
Chriss — Cadillac’s focus on Europe won’t commence for another 3-4 years. So at this time, the brand is just maintaining the little amount of presence it does have in the region, Poland included.
Come 2020, Cadillac will begin to focus on Europe and you will start to see greater dealerships selling the new lineup of Cadillac vehicles, which is another piece of the strategy currently under development. As Greg mentioned, the brand currently does not have the right product mix to compete effectively in Europe. What it needs are a new vehicle lineup that contains more wagons and crossovers with diesel engines (along with right hand drive for the UK). The next wave of Cadillac vehicles will be capable of offering these attributes.
So currently, it’s a game of “wait until 2020”:
http://gmauthority.com/blog/2016/07/cadillac-continues-to-define-its-european-strategy/
If the ATS is up 46%, how many did they sell this month?