Global Cadillac Sales Up 22.1 Percent To 27,406 Units In March 2017

April 6, 2017 6:23 pm

Global sales of new Cadillac vehicles totaled 27,406 units in March 2017, an increase of 22.1 percent year-over-year, marking the tenth consecutive month of double-digit percentage increases for the brand.

“For ten consecutive months now, Cadillac’s disciplined strategy and strong product substance have produced double-digit gains of global sales growth,” said Cadillac President Johan de Nysschen. “Average transaction prices in the U.S market continue to increase, and the XT5 luxury crossover continues to grow the business in one of the most competitive segments.”

In the first three months of 2017, global Cadillac sales have increased 28.6 percent to 78,649 units.

March 2017 Cadillac Sales By Model

Cadillac did not provide sales on a per-model basis in March. It did, however, state that sales in the midsize luxury crossover space (the Cadillac XT5) increased 65 percent in March and have increased 54.4 percent in the first three months of 2017. Since launching in mid-2016, the XT5 has quickly become one of the U.S. market’s best-selling luxury models.

2017 Cadillac XT5 Platinum Exterior Review 008

March 2017 Cadillac Sales By Market

Cadillac sales rose in three global markets in March, including a sharp increase in China as well as growth in Canada and the Middle East. Meanwhile, sales volume fell in the United States fell slightly.

It is worth noting that, unlike in the first 10 months of 2016, Cadillac did not provide individual sales figures for Mexico, Europe and South Korea; instead, it has bundled sales from those markets in the single ROW (Rest of World) line item.

March 2017 Cadillac sales summary by market versus March 2016:

Cadillac sales in the United States decreased 1.5 percent to 12,861 units; retail sales were down 3.6 percent while fleet sales were up 14.2 percent
Cadillac sales in China increased 63 percent to 12,369 units
Cadillac sales in Canada increased 28 percent to 1,212 units, representing the brand’s best March sales performance ever
Cadillac sales in the Middle East increased 5.2 percent to 325 units
Cadillac sales in all other regions (ROW, or Rest of World) increased 16.8 percent to 639 units

Sales Results - Cadillac - March 2017 - Global - By Market

Market	March 2017 / March 2016	March 2017	March 2016	YTD 2016 / YTD 2015	YTD 2017	YTD 2016
Total	+22.1%	27,406	22,444	+28.6%	78,649	61,176
United States	-1.5%	12,861	13,053	-4.6%	33,982	35,633
China	+63%	12,369	7,588	+90.5%	39,414	20,691
Canada	+28%	1,212	947	+7.4%	2,623	2,443
Middle East	+5.2%	325	309	+3.2%	957	927
ROW	+16.8%	639	547	+12.9%	1,673	1,482

March 2017 Average Transaction Prices (ATPs)

According to the J.D. Power Information Network, the average U.S. transaction price for a new Cadillac in March rose to $54,268, thousands more than luxury competitors such as BMW, Audi and Lexus.

About The Figures

All percent change figures compared to March 2016, except as noted
In Canada, there were 27 selling days in March 2017 and 26 selling days in March 2016
In the United States, there were 27 selling days in March 2017 and 27 selling days in March 2016
Data is not adjusted for the difference in selling days
China sales represent retail sales, rather than wholesales
Europe sales are estimated and do not include Chevrolet Corvette and Chevrolet Camaro, which are offered in some European dealerships selling Cadillacs