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Chevy Camaro Sales Fall 35.4 Percent To 3,588 Units In January 2017

Chevrolet Camaro U.S. deliveries totaled 3,588 units in January 2017, a decrease of 35.4 percent compared to the 5,551 units sold in January 2016.

Sales Numbers - Chevrolet Camaro - January 2016 - United States

MODEL JAN 17 / JAN 16 JANUARY 17 JANUARY 16
CAMARO -35.36% 3,588 5,551

In Canada, Camaro deliveries decreased 8.3 percent to 88 deliveries in January 2017.

Sales Numbers - Chevrolet Camaro - January 2016 - Canada

MODEL JAN 17 / JAN 16 JANUARY 17 JANUARY 16
CAMARO -8.33% 88 96

Related Sales Reporting

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Comments

  1. I think everyone’s just waiting for the new redesign, since this ones been out so long its getting a little long in the tooth.

    Once that redesign hits, sales will be back up!

    Reply
    1. Redesign? What are you even talking about?

      This segment is down as a whole and is therefore very price sensitive. Incentives make sales tick up. Lack of incentives make them fall. January had no attractive Camaro incentives. Plus it’s a winter month.

      Reply
      1. I was making a tongue-in-cheek comment about the 6th generation coming out and NO non-enthusiasts (which makes up the vast majority of camaro buyers) even know that its new.

        Its higher performing than the old version, but the buyer demographic doesn’t care. The price that is associated with it is tremendously high. To most buyers, your getting a 7 year old car for way more than a mustang. doesn’t add up. Most the major complaints- like visibiility- remain unaddressed.

        I am excited for the redesign because I like fast cars, but it doesn’t even make sense to me. Why incur all those new costs for something the customer doesn’t value or appreciate?

        I know it was redesigned in 2016 (I owned 2 C5s and I’ve raced C5s in the SCCA before moving to vettes). I love camaro’s passionately, but I really don’t understand their product strategy- price or design.

        Reply
        1. Yep, this is correct — GM played it too safe and got burned. For the average buyer, it looks like the Camaro hasn’t been re-designed since 2010. That’s a huge no-no in this category. Combine that was too high of pricing, and you have dud (even if the market for these cars wasn’t down, overall).

          GM has a bunch of good designers on staff — put them to work. We see all these great designs for concept cars (e.g,. the last two Buicks); let’s see some of that creativity with the Camaro.

          Reply
          1. the big diference was in the refresh of the 5h Gen Camaro for the 2014 model year.
            The 6th Gen looks very similar to those but I think there is a good amount of difference in the 2010-13 model year Gen5’s compared to a 2016 Gen6 Camaro.

            Reply
            1. I agree that they spoiled the gen 6’s visual impact with the gen 5 refresh. They probably wanted gen 6 to appeal to people that like gen 3.

              So, they went overboard with the edges and the car’s butt is too big, it’s just now people can pick because of sales figures. More dark colors can mute some of the styling gripes. Note that the 50th anniversary edition is dark gray.

              They should make a higher mix of 1SS. There’s fewer dealer listings for that trim. So, I’m guessing they sell faster. I could see them dropping the V6 with discounting looking like a necessity.

              Reply
              1. I love the look of the new Camaro one of the resson I bought one. Top down

                Reply
  2. Can you say overpriced? I knew you could. Last month sales were strong with some incentives. ?

    Reply
    1. You do get what you pay for I got what I payed for. Seen people spend more in a life time on cancer sticks drugs and drinking each month . And in the end all they got was the same thing I got for cheaper a trill and I’m healthy and don’t stink up anyone’s air or lungs. In the end we all get to deside what we spend our hard earned cash on this was it for me . Thanks for being there chevy

      Reply
      1. It is all about the dollars. Camaro SS is about $5,000 more then a Mustang GT or Challenger R/T on Cars or Autotrader right now. Don’t care how much better it is then those other 2 as the sales numbers do not lie. Chevy knows when it is time to move them they are going to have to slap the incentives on. Just the way the game is played: those of means or impatience jump while most price shop.

        Reply
  3. January 2017 Muscle Car Sales
    In January 2017, Ford Motor Company sold 5,046 examples of the Mustang, which was down by 33% compared to January 2016. Fortunately for FoMoCo, General Motors only sold 3,588 examples of the Chevrolet Camaro last month (down 35% from the year before) and FCA sold just 3,393 examples of the Dodge Challenger (down 40%), allowing the Mustang to win the segment sales race by a pretty comfortable margin.

    Chevrolet’s total of 3,588 Camaros sold last month is not just the worst of the new generation, but in the seven years in which I have been charting muscle car sales, the Camaro has never seen sales numbers this low. Dating back to 2011, Camaro sales haven’t dipped below 4,000 unit January 2017.

    Maybe the top brass will finally get the message and design a car that you can see out of with better headroom.

    Reply
    1. To say that the visibility and styling arguments are overblown is an understatement.

      The real reasons for the 6th gen’s slipping sales volume have very little to do with the overplayed visibility and styling points of view. From most to least important is, the reasons are:

      1. Segment: the segment is down as a whole, as witnessed by reduced sales of the Mustang and Challenger
      2. Pricing/Incentives: the Camaro is more expensive than the Mustang; fewer incentives doesn’t help. We see significant price/elasticity here: whenever Chevy increases Camaro incentives, sales volume spikes. Whenever they decrease them (January), it falls.
      3. Fleet dumping: GM is significantly more cautious than Ford and especially FCA when it comes to rental fleet sales.

      Reply
      1. I bought a 2016 SS Camaro converible I see out of it just fine I use to own a 67 Chevelle which I had for over 35 years. And until now I had not seen a car I would love to own other the a vet till the new Camaro came out. It’s been a dream of mine and my wife’s to have a beautiful car with up today’s tec and most importantly she looks great and her top comes down. Could not be happier oh and can you say handles like a dream . Thanks Chevy for making this car for me and my best friend ( wife)

        Reply
  4. The visibility out of my C6 Corvette coupe, is so much better than out of a current Camaro coupe. I would not even consider a new Camaro, unless the visibility is improved.

    Reply
    1. the bad visibility is a bit over exaggerated .
      the beltline is about the same as the Mustang….the mustang’s roof is about an inch higher that does not do much more for visibility.
      The 16s visibility is better than the 5th gen’s.

      Reply
      1. I don’t think so.
        Go and sit in a new Mustang. Visibility and headroom is drastically better. I fit in the Mustang but not even close in the Camaro.

        Reply
      2. I’m with you to each there own buy what moves you if it’s the Camaro or the other cars our there you don’t pic your wife because everyone else likes her

        Reply
  5. Chevy takes no pride in there vehicles any more.I have a ZL1 THAT CAME SCRATCH RIGHT FROM THE FACTORY GEART GOING CHEVY.

    Reply

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