Cadillac has officially given its brand a home. The luxury division officially opened the Cadillac House at its New York City headquarters, while the public will be invited to occupy the space come June 2, 2016.
The location will serve as a rotating venue for events, vehicle exhibitions and collaborative partnerships. To start, Cadillac will serve Joe Coffee, providing a cafe inside the venue for the public. Visionaire will also be present with an interactive art gallery exhibit, and Cadillac states a new exhibition will be installed every quarter, and will feature “large-scale, visually arresting artwork and multi-sensory, perceptive-altering light installations.”
Finally, Cadillac’s retail lab will be present inside this space. Cadillac and CFDA worked in concert to provide mentoring for budding fashionistas, also allocating a stipend to help get the young designers’ merchandising program off the ground.
“Cadillac has built its nearly 114-year history by being at the forefront of automotive design, technology and style,” said Uwe Ellinghaus, Cadillac Chief Marketing Officer. “With Cadillac House, we have an exciting opportunity to bring to life the brand’s unique passion and perspective for beyond the automotive space.”
Cadillac House will be located at 330 Hudson St. and open to the public from 7am to 7pm ET Monday through Friday and 10am to 7pm Saturday and Sunday.
Comments
This is good publicity
Here sell accessories, parts, clothing, and everything you may want or need the owner of Cadillac and will be a good deal
“at the forefront of automotive design, technology and style,” said Uwe Ellinghaus, Cadillac Chief Marketing Officer.”
Certainly not in the last 40 years. You really can’t say this with a straight face and not explode in laughter…
To hell with fashionistas, coffee and accessories. Invest where it actually matters for a luxury car company: designing and building the best luxury cars possible, with a firm commitment to build the best in the world. Imagine a “business plan” as clearly defined as that.
A footnote: understand, please that focusing so singlemindedly on China pretty much assures failure in every other market and mediocrity in general. It has become painfully apparent that China dictates which cars make production now while Cadillac’s gift to the US is this fluffy dog and pony show.
Cadillac management is hopelessly mired in their own German accented BS. GM should hire back and put Bob Lutz in charge immediately before it’s too late to save this sinking ship. Refocus within the automotive space where it belongs. Auf Wiedersehen already.
I get what they’re trying to do.
I guess, what I’m missing, is how ‘Cadillac House’ is a world class destination, emblematic of a world-class car.
By-invitation-only, exclusive music performances? Fashion swag bags? Art exhibitions? A free Uber-ish Escalade ride to whatever club you’re going to?
I can’t see a reason for a millenial (or anyone) to visit more than once. Or once in a great while.
Maybe it’ll work. Maybe you have to visit it to get it. But ‘hey, let’s go to Cadillac House again’ –
It’s like Soho House minus the cool factor. But maybe I’m wrong.
We’ll see.
5 down votes?
OK, I’m buying in –
as long as you call the coffee shop “Carbucks”, and my cappuccino is served by Mary Barrista.
very good.happy to see this.thanks for the sharing.