Cadillac and The Council of Fashion Designers of America announced the creation of an all-new fashion retail lab for aspiring designers. The program is funded entirely by Cadillac, and will include a custom retail shop on the ground floor of Cadillac’s global headquarters.
Participating designers, selected through a competitive application process, will gain valuable retail experience under the tutelage of fashion industry experts. In all, six designers will be part of the 2016-2017 team, each opening their retail shop for three months under the mentorship program.
“Our ongoing partnership with the CFDA represents Cadillac’s unwavering commitment to the fashion community and its growth,” said Melody Lee, Director, Brand Strategy & Planning at Cadillac. “Retail Lab will give designers a space in the heart of Cadillac’s headquarters, along with the tools, training and inspiration to take their business to the next level.”
In addition to providing the retail space for selected designers, display units, mannequins and more, Cadillac will also provide a $75,000 grant to put towards wholesale buys, sales support and marketing.
The retail application process begins today, April 6 and runs through May 8, 2016. For more information on the application process, head to the link here.