Global sales of Cadillac vehicles totaled 23,250 units in October 2015, a 16.9 percent increase on a year-over-year basis. In addition, sales of the prestige luxury brand are up 4.5 percent for the first ten months of the year to 222,266 units.
“Cadillac’s increasing product substance and disciplined brand and marketplace strategies are building momentum,” said Cadillac President Johan de Nysschen. “The expansion continues in the months to come with the launch of both the first-ever CT6 at the top of our car range, and the first-ever XT5 crossover in the luxury market’s strongest segment.”
October 2015 global sales notes by model (vs. October 2014, unless otherwise noted):
- ATS was up 29.5 percent to 5,454 units
- CTS was down 42.4 percent to 1,878 units
- ELR was down 47.8 percent to 47.8 units
- Escalade was up 44.2 percent to 3,762 units
- SRX was up 46 percent to 8,490 units
- XTS was down 6.6 percent to 3,581 units
The brand has just debuted the 2017 XT5 — the successor to the SRX. Slated to launch in the first half of 2016 with an all-new design and technology, Cadillac says that the “XT5 is well positioned to exploit the strong global demand for mid-size luxury crossover vehicles.”
Sales Results - Cadillac - October 2015 - Global - By Product Line
| Model | October 2015 / October 2014 | October 2015 | October 2014 | YTD 2015 / YTD 2014 | YTD 2015 | YTD 2014 |
|---|---|---|---|---|---|---|
| Total | +16.9% | 23,250 | 19,891 | +4.5% | 222,266 | 212,660 |
| ATS | +29.5% | 5,454 | 4,213 | +31.1% | 48,917 | 37,301 |
| CTS | -42.4% | 1,878 | 3,263 | -35.2% | 18,491 | 28,532 |
| ELR | -47.8% | 82 | 157 | -21.1% | 847 | 1,073 |
| Escalade | +44.2% | 3,762 | 2,608 | +26.8% | 33,375 | 26,330 |
| SRX | +46% | 8,490 | 5,814 | +10.5% | 81,794 | 74,041 |
| XTS | -6.6% | 3,581 | 3,834 | -14.5% | 38,800 | 45,364 |
| Others | +50% | 3 | 2 | +121.1% | 42 | 19 |
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Comments
Good news for Cadillac in general although there are definite areas for improvement.
Significant improvements in sales will not occur until more crossovers are available as that is the direction the market is taking.
XT5 will help (CT6 as well ) but until there is an XT2, XT3, XT7, etc. there will not be the dramatic volume increases JdN and others are banking on.
The biggest opportunity in the current lineup seems to be the CTS. Though combined sales and ATPs of the ATS and CTS are higher than what was achieved with the second-gen CTS, the third-gen CTS is an excellent vehicle that deserves to find more new homes.
I assume you mean biggest opportunity for sales improvement?
Sales volumes of the current generation CTS is perplexing as it is such a good car but they priced themselves out of the conversation of potential buyers by being so aggressive on pricing.
The CTS is a dead duck volume wise until gen 4 rolls around. There is no way to recessitate the sales volumes compared to gen 2.
You are right though that the higher ATP’s have made the significant volume drop more palatable.
I actually expected good volume from the CT6. I think it is good move up vehicle for former XTS buyers and an excellent value compared with others of the same size in that category.
The CT6 is the vehicle the XTS would have been if Cadillac had a RWD Omega like platform available for use when they were mothballing the DTS.
Is it wrong that except for the Escalade my mind just saw a bunch of meaningless letters when I read the graph?
I mean seriously, I’m a Cadillac guy and had to actually pause and think to remember what each group of letters represented car-wise. I had completely forgotten about the ELR and XTS!
Really? You must not be enough of a Cadillac guy, then 😉 I have no problems differentiating between the names and the models they represent… the same goes for BMW, MBZ, or Audi… all of which have vehicles with s bind of letters and numbers.
But I think you won’t have that problem with the CT# or XT# naming arrives to permeate the lineup. Or at least less of that problem.
Give it time. There’s only two vehicles using the new nomenclature. It’ll all fit into place over time.