As Cadillac seeks further autonomy from parent company General Motors, there are plenty of other pieces to the puzzle top executive Johan de Nysschen must begin to fit into place along the brand’s turnaround.
Making use of the $12 billion GM has earmarked for Cadillac’s expansion, de Nysschen will be busy rebuilding brand image with a specific American aura for the brand, as he says he will not take a page out of Audi’s playbook.
Through the brand image building, de Nysschen has set a sales goal of 500,000 annual vehicle sales, according to a CNBC report. Currently, the brand sits around 275,000 annual sales, and the goal would provide Cadillac a five percent cut of the coveted luxury market.
Is it doable? Absolutely. Cadillac CMO, Uwe Ellinghaus, has been busy ensuring “Dare Greatly” begins to trickle down to local advertisements for Cadillac vehicles, and de Nysschen has set his plans for Cadillac’s dealership transformation.
We’ve said it once, and we will say it again: Cadillac could be poised for greatness, but it will not happen overnight.
Comments
Where’s Melody these days? Haven’t heard boo from her in months.
This guy Johan is hilarious! He should be a comedian! 500,000 cars globally by 2020?!!! They won’t hit 500,000 cars by 2030!!! I don’t think he will last at GM. I am still laughing by the way!
They can’t move the current ATS and CTS off dealer lots…how do they plan on moving 500K global units in 5 more years and with their stupid high current pricing structure. I say GOOD LUCK! It won’t happen!
We have more SUV and CUV models coming and that is where the volume is.
I find it more crazy that Musk thinks he will have 500,000 by 2020 and he can not even get his second model out even 5 years late and his 3 has yet to be see even as a show car yet is due in about a year and a half.