It’s been quiet on the western front as of recent in Cadillac. Leading up to, and following, the 2015 New York Auto Show, Cadillac was buzzing with news about the much-anticipated 2016 CT6, which still is not the brand’s true flagship car.
We expect things will pick up again as we move closer to the 2015 Los Angeles Auto Show, as we suspect this will be where Cadillac debuts the 2016 XT5, the overdue SRX replacement. By the way, we’ve already seen the crossover spied in the nude.
Cadillac President Johan de Nysschen has broken his silence in a new interview with WardsAuto, however, and he talks about how Cadillac’s turnaround will not be an exact blueprint from his work with Volkswagen Group, and turning Audi into the powerhouse it is today.
de Nysschen spends the majority of his time talking about no matter which brand he’s been tasked with working, each has, and deserves, its own unique brand message. That begins with Dare Greatly, though, we’ve also detailed how Cadillac may be dropping the ball in followup marketing, as we haven’t heard a peep about “Daring Greatly” since the Oscars. Apparently, more focused local ads are on their way, according to Uwe Ellinghaus, Cadillac CMO.
We’re excited to see someone with this much energy be in charge of Cadillac, and we await the next strategic move. L.A. can’t come soon enough for Caddy.