On August 4th, 2014, General Motors filed a trademark application with the United States Patent and Trademark Office (USPTO) for the term “Sierra Elevation”.
Carrying serial number 86356469, the application was filed under the Goods and Services category of “Motor land vehicles, namely, automobiles, sport utility vehicles, trucks, vans, engines therefor and structural parts thereof.”
Given that the trademarked term contains the word ‘Sierra’ in its title, common sense would suggest that the name in question is bound for a variant of the GMC Sierra full-size pickup truck. But what would a GMC Sierra Elevation be, exactly?
Rumors of General Motors considering a “true” offroad-oriented variant of its full-size K2XX-based pickup trucks have been circulating since the launch of Ford’s F-150 SVT Raptor. As such, the name “Elevation” seems a perfect fit for a variant of the GMC Sierra to take on the Raptor, a vehicle that has been defining the category of offroad-focused full-size pickup trucks. That said, assuming that the Sierra Elevation will become the off-road trim level of the Sierra, we do have to wonder about an equivalent variant for the Chevrolet Silverado.
To note, if the term Elevation sounds familiar, that’s because General Motors filed a trademark application with the USPTO for the term “Elevation” earlier this year. That filing took place on April 4th, 2014 and the application currently carries serial number 86242370.
Comments
Maybe this is the model gmc gets as there own unique model as Reuss mentioned earlier this year.
Probably just a SEMA show truck like last year’s Cheyenne.
Not likely.
Names/vehicles that aren’t destined for production are usually not trademarked.
What about the Chevy Silverado? Why does GMC only get the cool stuff and Raptor fighter?
Agreed. If the rumors are true and this becomes a Raptor fighter, than why wouldn’t the Silverado get the node to offer the trim? Traditionally, Silverado trim packages tend to be a little more basic, and so a little more rugged, whereas the Sierra gives truck owners a more comfortable, luxurious option. Given that Sierra will get the off-road variant and the Deali. What will make the Silverado unique?? High Country…Please. The history and tradition of Chevy trucks deserve better.
I’m sure the Silverado will get an equivalent model… it’s just that the timing for trademark filings for both models could be different.
Could be an air ride version of the SLT and Denali trucks. Makes since because of the GMC brands luxury image. I think it would be awesome and bring some excellent ride characteristics to go along with quiet interior. Anyone remember innovative things like quadrasteer and the protec box GM pioneered in the full size truck realm. Even though they didn’t sell hundreds of thousands of these versions, it gave interest to the trucks to draw people in to them even if they didn’t purchase these options. Now let’s stop playing around and make a light weight frame truck out of alloys, keep the steel panels to show ford how it can be done and make the lightest truck. This way the weight is brought down but at the same time if you get fender bender no limititations on where it can be repaired. GM will show the competition, just wait.
Dear GM,
PLEASE give GM loyals a full size,competition worthy off road truck!!! Preferably built in the United States!