GM Authority has learned that General Motors is seeking to secure a trademark for the word “Elevation”.
The General filed for the application on April 4th, 2014 with the United States Patent and Trademark Office (USPTO). The filing carries serial number 86242370 and is for the Goods and Services category of “Motor land vehicles, namely, automobiles, sport utility vehicles, trucks, vans, engines therefor and structural parts thereof”.
We’re curious to find out if GM will use the trademark for an upcoming vehicle, an upcoming trim level of a vehicle, an upcoming feature of a vehicle… or something else, entirely.
Share your best guesses in the comments section below.