A couple of years back, we stumbled upon a trademark filing from General Motors for the ‘LTS’ name intended to find its way on a “Large Touring Sedan,” in the future. It eventually became clear that ‘LTS’ was for Cadillac’s upcoming Omega-based full-size S-Class competitor, but a spokesperson for the brand recently told Car and Driver that may not be what the car will be called after all.
C&D does not say who the Cadillac insider was that informed them LTS may not be what the brand’s future full-size sedan is called, but the same person also said the company is toying with its naming strategy for future models. However it’s extremely likely the Omega-based four door will adopt a name similar to that of the CTS and ATS, even if it’s not called LTS.
The trademark for the ‘LTS’ is still live, so GM still owns the name. Because of this, we have no reason to believe that the LTS name won’t be used when the new full-size sedan is introduced late next year. The only question now is if its not called ‘LTS’, what will it be called?
Comments
Perhaps GM wants to keep the use of the alphabet a bit tighter, leaving LTS for something even more luxurious later on (watch out Rolls/Bentley/Aston?). There is still a lot of worth to the name DTS, I think. But if they want an opportunity to move away from the geriatrics of that name then maybe ETS.
I like the name Fleetwood LTS
I would call “Admiral”
Sounds good
Regards from Spain
I called the car El Dorado and made a version of just 2 doors (similar to Elmiraj), and a 4-door version. Cadillac could still make a “super” version with a W16 engine …
As long as it’s not called omega, ct7, or ct9, I’d be happy.
Let me throw this atcha – LTS, LTS-V, LTS V Elmiraj Edition………… 😉
I read about the desire for a new naming scheme a few months ago. I thinks it’s about time.
English has become a global language. In China, street signs are in Chinese & English, as is the case over half the globe. (The German’s don’t have such luck).
A mix of new and historic names would be great.
Have people forgotten GM history that fast?
Seville? STS?
If I was making an S-class rival, that’s where I’d be looking in nameplate.
And on it goes….. I wish they’d figure out who the Hell they really want to be. 🙂
call the Caddy flagship Admiral and call the future Buick flagship Paminaran.
If they want to stay in alpha order, YTS or ZTS would make sense, but I don’t like them. Fleetwood would be the best name, IMO. Seville/STS was a midsizer..
I’m looking for GM to go back ( way back ) in their history to come up with the name . When Caddys were designed by hand and not a computer . Those cars in the 40’s and 50’s were world class cars and the names suggested as much . You can argue that the quality may not have been up to todays standard but the designs were . JMO .