GM Trademarks “Cadillac LTS”
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Cadillac’s lineup of cars of late is mostly limited to three-letter acronyms (minus the Escalade), and has been for the past few years. And as of one week ago, General Motors filed a trademark application for a new three-letter name: “Cadillac LTS.”
If this LTS is to be put into production, it will most likely be a “Large Touring Sedan,” and not a “Little Touring Sedan,” as Cadillac hopes to release two rear-wheel-drive saloons in the next few years. These include the all-new, larger CTS, and an even bigger, full-sized super RWD sedan that we expect to jump in the pit consisting of the Audi A8, Lexus LS, BMW 7 Series and Mercedes-Benz S-Class.
While “Large Touring Sedan” makes the most sense, it’s always fun to come up with other words that fit the bill, like Luxury Tank Saloon. So we’ll turn it to you readers. Thoughts on what LTS stands for, anyone?
Cadillac I hope you bring your a game to this segment and show them what a true luxury car is……..do radical design and give the interior it’s own theme and not a scaled up version that is in the xts, ats, new cts, etc……….it has to be……..a game changer
YES! They need to remind people that full size is Cadillac’s game, not BMW or Mercedes. They need a design that brings back all memories of De Villes and Fleetwoods. The design should benchmark Rolls Royce, in order to make such a design.
No fadded and forgotten memories.
This is a new car on a new, dedicated platform. There is no need to saddle and weaken the car with an unfair disadvantage right out of the gate with “memories” of cars that nobody younger than 60 years old can remember.
It’s a clean sheet for Cadillac to aim high with, not a dusty photo album that lets everyone look down upon.
LTS= Luxury Transport Ship but all kidding aside keepin my fingers crossed that this will be the name of the rumored flagship model Caddy is working on
the Omega sedan?
It still has to be more performanceish oriented.
LUTZ TRIBUTE SEDAN
LUFT TOURING SALOON
LEXUS TERMINATING SEDAN
LIGHT TOPLESS SEDAN
My ego would love the second one, but it’s most likely an acronym for Last Touring Sedan — as in the last you’ll ever need.
All I got is Luxury Touring Sedan. Luxury Tank Saloon would get my vote, though.
AHA! — Know we know where all that Ciel design engineering is going to!
Leland Touring Sedan – after Henry Leland, founder of Cadillac.