With February wrapping up, Kelley Blue Book has disclosed a sales projection for what the end of the month will look like. The forecast predicts 1,050,000 units for the month, which is a 6.4 percent gain from February 2011. The forecast also lifts the Seasonally Adjusted Annualized Rate (SAAR) to 13.8 million units for the American market.
Additionally, KBB predicts that every major automaker will see significant sales gains. Except for General Motors, predicting a 5.8 percent decrease in sales. To note, KBB was accurate on its January forecast as well, where GM’s sales dipped just over 6 percent. However, KBB still predicts that the company will move about 195,000 units through the month, which is 30,000 more than the nearest competitor, which in this case would be Ford.
Comments
True, but Im sure Ford is making more money per vehicle that should probably cover up the 30k difference.
Not whole servicing those loans they’re not. 😉
Sales would be even better if some of their most popular lines were newer like the full sized trucks and SUVs or cars like the Malibu. They’re probably losing thousands of sales because people don’t wanna buy a outdated product.
I’ve always wondered what goes into these predictions. How does Kelley Blue Book determine this?
As far as I know, they take a representative sample of dealer (new car) sales. The problem with this method, however, is that most dealers like to play the game of hide-and-seek with their numbers, recording/reporting a slew of their sales at the last day of the month (for competitive reasons). So it’s not always accurate…
I wouldn’t be surprised if numbers are low because of all the bashing GM is getting from the right wing.