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Buick Enclave Sales Up 21 Percent To 15,159 Units In Q2 2019

Buick Enclave sales increased in the United States, and decreased in Canada and Mexico during the second quarter of 2019.

Buick Enclave Sales - Q2 2019 - United States

In the United States, Buick Enclave deliveries totaled 15,159 units in Q2 2019, an increase of about 21 percent compared to 12,551 units sold in Q2 2018.

In the first six months of the year, Enclave sales increased about 24 percent to 27,739 units.
MODEL Q2 2019 / Q2 2018 Q2 2019 Q2 2018YTD 2019 / YTD 2018 YTD 2019 YTD 2018
ENCLAVE +20.78% 15,159 12,551 +23.72% 27,739 22,420

Buick Enclave Sales - Q2 2019 - Canada

In Canada, Buick Enclave deliveries totaled 654 units in Q2 2019, a decrease of about 18 percent compared to 798 units sold in Q2 2018.

In the first six months of the year, Enclave sales decreased about 16 percent to 1,288 units.
MODEL Q2 2019 / Q2 2018 Q2 2019 Q2 2018YTD 2019 / YTD 2018 YTD 2019 YTD 2018
ENCLAVE -18.05% 654 798 -16.47% 1,288 1,542

Buick Enclave Sales - Q2 2019 - Mexico

In Mexico, Buick Enclave deliveries totaled 196 units in Q2 2019, a decrease of about 11 percent compared to 221 units sold in Q2 2018.

In the first six months of the year, Enclave sales decreased about 10 percent to 386 units.
MODEL Q2 2019 / Q2 2018 Q2 2019 Q2 2018YTD 2019 / YTD 2018 YTD 2019 YTD 2018
ENCLAVE -11.31% 196 221 -10.02% 386 429

2018 Buick Enclave exterior 004

Competitive Sales Comparison

Buick Enclave sales place the large three-row crossover in first place (out of six) in its competitive set in terms of overall sales volume, ahead of the Acura MDX in second, Infiniti QX60 in third, Audi Q7 in fourth (see Audi Q7 sales), and Volvo XC90 in fourth (see Volvo XC90 sales). Availability of the Cadillac XT6 was limited during the quarter, with the first units arriving in dealer showrooms toward the very end of the quarter, while Lincoln Aviator sales have not yet begun in the U.S.

From a segment share standpoint, the Enclave led the way with 27 percent, the Infiniti QX60 was at 18 percent, Acura MDX was at 21, Audi Q7 had 16 percent, and Volvo XC90 was at 17. It’s worth noting that the Enclave also had the highest growth in its segment, both in terms of sales volume increase and in terms of percent change, during the quarter.

The premium three-row crossover segment expanded 6 percent to 55,308 units in Q2 2019.

Sales Numbers - Premium Three-Row Crossovers - Q2 2019 - United States

MODEL Q2 19 / Q2 18 Q2 19 Q2 18 Q2 19 SHARE Q2 18 SHARE YTD 19 / YTD 18 YTD 19 YTD 18
BUICK ENCLAVE +20.78% 15,159 12,551 27% 24% +23.72% 27,739 22,420
ACURA MDX +2.38% 11,851 11,576 21% 22% +3.35% 22,634 21,900
INFINITI QX60 -1.44% 10,006 10,152 18% 19% +2.98% 22,836 22,176
AUDI Q7 -4.49% 8,916 9,335 16% 18% -9.74% 16,033 17,763
VOLVO XC90 +9.21% 9,376 8,585 17% 16% +0.38% 16,035 15,974
CADILLAC XT6 * 74 * 0% 0% * 74 0
TOTAL +6.10% 55,382 52,199 +5.11% 105,351 100,233

For the sake of reference, we are providing sales figures for the Lexus RX below. Though the RX is a premium midsize CUV, the vehicle is now offered in a three-row variant called RX-L, which competes in the general space as the aforementioned models. Since Lexus does not break out sales of the two-row RX from the three-row RX-L, not all RX sales can be applied to the Premium Three-Row CUV segment. Instead, a more apt comparison would be to bundle Cadillac XT5 and Cadillac XT6 sales.

Sales Numbers - Lexus RX & RX-L - Q1 2019 - United States

MODEL Q2 19 / Q2 18 Q2 19 Q2 18 YTD 19 / YTD 18 YTD 19 YTD 18
RX -6.57% 24,532 26,256 -3.98% 48,061 50,051
TOTAL -6.57% 24,532 26,256 -3.98% 48,061 50,051

2018 Buick Enclave exterior 008

The GM Authority Take

Buick Enclave sales continued to show healthy growth in the second-quarter of 2019, following a 27 percent climb in Q1. What’s more, the Enclave was able to overtake the Infiniti QX60 as the best-selling vehicle in its segment.

We maintain that the healthy Buick Enclave sales are the result of various factors coming together at just the right time, and GM delivering on all levels, including product, marketing and solid execution at the retail level. The product is, arguably, the most important of these elements, and the Enclave hits the mark as a result of a very good, practical, and highly attractive offering that has the right mix of style, comfort, technology, and value.

It’s worth noting that consumers don’t seem to mind or know that the Enclave does not use the latest GM V-6 engine family. Meanwhile, the market’s ongoing love affair with crossovers is a significant contributing factor.

2018 Buick Enclave interior 001

Going forward, we expect Enclave to continue leading its segment from a sales volume standpoint due to the following factors:

  1. A fairly new, highly-competitive second-generation model that is attracting new customers
  2. A value-laden vehicle that presents an attractive price point, which is about $10,000 more affordable than more expensive rivals such as the Audi Q7 and Volvo XC90 – which are not only smaller, but also offer less in terms of features and therefore value
  3. An ongoing change in market vehicle buying dynamics that sees car buyers continue switching to crossover utility vehicles (CUVs) and sport utility vehicles (SUVs) from other vehicle types like sedans

However, we believe that the following two factors will provide headwinds:

  1. Competition from the aforementioned Lexus RX-L – a three-row variant of the best-selling Lexus RX that dominates its segment from a sales volume standpoint, and
  2. The launch of the Cadillac XT6, which is similar to the Enclave in terms of utility, size and seating capacity. Even so, the Cadillac will be offered at a higher price point than the Enclave, which starts in the vicinity of $40,000

About The Numbers

  • All percent change figures compared to Buick Enclave Q2 2018 sales
  • In the United States, there were 77 selling days in Q2 2018 and 77 selling days in Q2 2019
General Motors Q2 2019 sales numbers:

2019 Buick Enclave Avenir Exterior 005

About Buick Enclave

The Buick Enclave is a premium full-size crossover utility vehicle (CUV). It is the biggest Buick crossover currently offered, slotting above the subcompact Buick Encore and compact Buick Envision.

The first generation Enclave was introduced for the 2009 model year to replace the Buick Rendezvous. It rode on the GM Lambda platform and was discontinued in 2017. The current, second-generation model was introduced for the 2018 model year. It rides on the extended-length GM C1 platform shared with the second-generation Chevrolet Traverse. A shorter variant of the same platform underpins the second-gen GMC Acadia and Cadillac XT5.

2019 Buick Enclave Avenir Exterior 002

For the 2019 model year, the Enclave receives a new FWD Preferred (1SD) equipment group, the addition of the automatic function for the heated steering wheel and front row heated seats, as well as a new Ebony with Ebony interior accents interior.

Compared to its first-generation predecessor, the second-gen Enclave is an all-new vehicle that is larger, lighter, sleeker and more modern. It also introduces new trim levels, including the range-topping Enclave Avenir.

2018 Buick Enclave interior 001

The Buick Enclave is built at the GM Delta Lansing Township factory in Michigan operated by GM USA. It is currently the only plant that builds the vehicle alongside the second-gen Chevy Traverse.

2018 Buick Enclave Avenir Interior 004 - side profile cutaway - all three rows

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Comments

  1. IMHO, the Enclave is the most visually attractive SUV in this segment. It’s sleek without being too rounded, with good proportions. I’ve met a few people now who previously were only Japanese or Euro brand buyers, and they ended up buying an Enclave! That’s really saying something. Its good to see GM (who has had a lot of blunders lately) get something really right.

    Reply
    1. Sorry you’re paid to say that. You ok thinking that GM station wagons are all that, F’n copy of euro market.

      Reply
  2. Enclave is very nice and I don’t think the XT6 will hurt it at all. Different customer, but might be priced shopped still. I finally saw a XT6 on the road and it is very sharp. Pictures don’t do it justice. It will be a good product for Cadillac right now. Its got a look in person that is upscale and attractive.

    Reply
  3. Francisco, thank you for a very positive article about the Buick Enclave. Now, let’s see how GM integrates the Buick Enspire and possibly the Buick Envoy (aka the “baby” Enclave) into its North American portfolio. If they add the Envoy, will it become the “Enclave” and the present Enclave the “Enclave GX”?

    Reply
  4. It’s a nice SUV if you are not worried about burning too much Gas. I am against giving my money to Middle East monarchy who violate all human rights, so I try to use the least amount of oil possible. I hope all GM drivers support electrification to strengthen our local economy, and support american energy companies using natural gas & Renewable sources.

    Reply
    1. I never understand why the term SUV means it uses more gas to so many people.

      You’re all wrong. The low cost of petroleum world wide is greatly impacted by the US & Canadian production. From outside sources, the USA, most of our petro comes from South America. If we go all electric, the carbon footprint and petro use would be nearly the same since oil & gas fired plants would need to expand.

      Reply
    2. What are they going to do with energy cell when it goes bad ? Pay some foriegn nation , give them your carbon trail.

      Reply
  5. Enclave wears the Avista design language well & it’s sharp, sexy and modern ethos should serve as the basis of all Buick design going forward.
    Buick is in a ackward demographic and marketing position sandwiched between Chevy and Cadillac not to mention having to share showrooms with fellow middle brand GMC.
    GM must decide on a marketing/branding position for its middle brand that doesn’t rely on a dumbed down Chevrolet. The General must invest in Buick for the US market as opposed to simply using it as a prop for Buick China’s Street Cred as a US make.
    Buick needs a flagship. I suggest a SUV based coupe sedan as it covers white space. Also, PLEASE don’t with Opel fine the next Regal should be RWD sharing all but skin from Cadillac. Lastly marketing must get away from self deprication and go premium.

    Reply
  6. The fact of the matter. It still looks like my 2012 Volvo xc60 r design 3.2 big straight 6 cylinder. Love GM’s originality lol. GMC has to many copies of same old BS Buick, Chevy, GMC can’t get it right. Station wagons.

    Reply
    1. @Scott:

      I sell Volvo’s for a living. I have no idea how you see your XC60 in this Buick. That’s like saying a Range Rover looks similar to a Yugo just because they have 4 wheels and a box design. And get back to me when Volvo’s reliability comes close to the Buick’s. In the last 3.5 years, I’ve seen more of them purchased back and more engines replaces (along with a very long list of other stuff I won’t go into) than I’ve ever seen with Buick. There’s a reason why I personally drive a Buick.

      Reply
      1. Sorry about your eye sight going bad ,try lasik surgery that may help. Now back to cars, Buick division got to go. Make Cadillac great again !!!. Corvette take buicks place make front engine/ or over price fiero .
        Chevrolet and GMC it bread and butter for America. Buick ? You must know Mary, the one screw up GMC. Let me know how the surgery work out for you.

        Reply
        1. lol. There is a word for people like you….

          Reply
          1. Truthful, and tell it like it is ? Sorry if we don’t share the same views. That’s just our opinions, welcome to the big world.

            Reply
  7. lol if you think the Q7….I can’t even get this out because I’m laughing so hard….if you think the Q7 and the XC90 are ever or have ever been cross shopped or “compete” with a……Buick Enclave, I want some of what you’re smoking. Why don’t you just say the Enclave’s “competitive set” is the Rolls Royce Phantom and Lincoln Blackwood and declare that the Enclave sold 1000 times more than all its competitive set combined. Audi shoppers probably couldn’t tell you for sure whether Buicks are still being produced.

    Reply

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