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Chevy Traverse Sales Increase 50 Percent To 11,943 Units In September 2017

Chevrolet Traverse sales increased in the United States and in Canada in September 2017.

Chevrolet Traverse Sales - September 2017 - United States

In the United States, Chevrolet Traverse deliveries totaled 11,943 units in September 2017, an increase of about 51 percent compared to 7,922 units sold in September 2016. The results represent the Traverse's best month ever. They also include an increase in retail sales of 104 percent.

In the first nine months of the year, Traverse sales increased about 3 percent to 88,864 units.
MODEL SEP 2017 / SEP 2016 SEPTEMBER 2017 SEPTEMBER 2016YTD 2017 / YTD 2016 YTD 2017 YTD 2016
TRAVERSE +50.76% 11,943 7,922 +3.16% 88,864 86,142

Chevrolet Traverse Sales - September 2017 - Canada

In Canada, Chevrolet Traverse deliveries totaled 505 units in September 2017, an increase of about 46 percent compared to 346 units sold in September 2016. The results represent the Traverse's highest September sales since at least 2014.

In the first nine months of the year, Traverse sales decreased about 4 percent to 3,217 units.
MODEL SEP 2017 / SEP 2016 SEPTEMBER 2017 SEPTEMBER 2016YTD 2017 / YTD 2016 YTD 2017 YTD 2016
TRAVERSE +45.95% 505 346 -4.06% 3,217 3,353

The GM Authority Take

The Traverse recorded the highest percentage gain in its segment in September, a circumstance that also took place in August. The performance puts the Traverse in third place in its segment.

Even so, sales of the Toyota Highlander (which technically is a large midsize crossover) and Ford Explorer beat out the Traverse by roughly 8,000 units during the month. The Traverse did, however, beat out the Honda Pilot, Nissan Pathfinder, Dodge Durango, Volkswagen Atlas, Buick Enclave (which shares the Traverse’s platform), and Mazda CX-9. It also beat out the Hyundai Santa Fe, whose sales figures can be misleading, since they include both the Santa Fe full-sizer with three rows and the Santa Fe Sport mid-sizer with two rows (which is smaller and has a much lower price).

Like in August, we attribute the Traverse’s noteworthy September sales performance, driven by significant gains at the retail level, to the following three factors:

  1. An all-new, competitive model that represents an attractive overall package
  2. Decent incentives to move existing inventory units
  3. A continuous change in consumers’ vehicle buying dynamics as car buyers continue to switching to crossover utility vehicles (CUVs) and sport utility vehicles (SUVs) from other vehicle types like sedans

Sales Numbers - Mainstream Full-Size Crossovers - September 2017 - United States

MODEL SEP 17 / SEP 16 SEPTEMBER 17 SEPTEMBER 16 YTD 17 / YTD 16 YTD 17 YTD 16
HIGHLANDER +36.30% 20,359 14,937 +24.52% 158,196 127,045
EXPLORER +13.39% 18,898 16,667 +6.30% 174,247 163,913
TRAVERSE +50.76% 11,943 7,922 +3.16% 88,864 86,142
SANTA FE +0.62% 11,420 11,350 -2.69% 95,655 98,298
PILOT +11.83% 10,295 9,206 -7.47% 84,203 90,999
PATHFINDER -7.08% 7,460 8,028 +4.41% 61,719 59,111
DURANGO +45.23% 6,207 4,274 -0.78% 52,681 53,093
ATLAS * 4,095 * * 12,231 *
ENCLAVE +0.45% 3,991 3,973 -22.83% 31,411 40,703
CX-9 +0.87% 1,850 1,834 +87.94% 18,082 9,621
TOTAL +23.44% 96,518 78,191 +6.63% 777,289 728,925
  • Note: Hyundai Santa Fe figures include “regular” Santa Fe three-row model and Santa Fe Sport two-row variant, as the automaker does not break out the figures for the two models individually.

The mainstream full-sizecrossover segment grew roughly 23 percent in September, with all offerings except for the Nissan Pathfinder seeing growth. During the first eight months of 2017, segment sales increased 6.63 percent to 777,289 units, with Toyota, Ford, Chevrolet, Nissan, Mazda and Volkswagen seeing growth, while Hyundai, Honda, Dodge and Buick saw sales decrease.

About Chevrolet Traverse

2018 Chevrolet Traverse Redline Edition exterior - 2017 Chicago Auto Show 003

The Chevrolet Traverse is a full-size crossover utility vehicle (CUV). It is the biggest Chevrolet crossover currently offered, slotting above the subcompact Chevrolet Trax and compact Chevrolet Equinox. It will also slot above the much-rumored, future Chevrolet Blazer.

The current model was introduced for the 2018 model year and represents the second generation of the Traverse nameplate. It rides on the extended-length GM C1 platform shared with the second-generation Buick Enclave. A shorter variant of the same platform underpins the second-gen GMC Acadia and Cadillac XT5.

Compared to its first-generation predecessor, the second-gen Traverse is an all-new vehicle that is larger, lighter, sleeker and more modern. It also introduces new trim levels, including High Country and RS – neither of which were present on the first-generation model.

The Chevrolet Traverse is built at the GM Delta Lansing Township factory in Michigan operated by GM USA. It is currently the only plant that builds the vehicle alongside the second-gen Buick Enclave.

About The Numbers

Related Sales Reporting

GM Authority Executive Editor with a passion for business strategy and fast cars.

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Comments

  1. But how about comparing the enclave to the MDX and QX60?

    Reply
  2. When I plan to sell Chevrolet Traverse to South Korea next year, I would like to launch it with a plan to sell it at about 5000 a month. The Kia Carnival, a competitive model, is also a market that sells more than 5,000 cars. I would like you to prepare enough quantity and pay attention to sales as it is the time when the demand for high-priced full-size SUV is exploding. However, it should be noted that the sale price and assembly state. If you made it like the Chevrolet Impala, you will not have the chance to sell it again. South Korea is the most demanding customers in the world. It is not difficult to sell 10000 units per month if the marketability is good. South Korea can predict how difficult it is to see the sales of Benz and BMW are bigger than Japan.

    Reply

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