Global sales of new Cadillac vehicles totaled 35,020 units in September 2017, an increase of 16.5 percent year-over-year. The results represent the brand’s 16th consecutive month of global sales volume growth.
“This continues to be an exciting time for Cadillac as we are enticing new, younger buyers while simultaneously further solidifying our global footprint,” said Cadillac President Johan de Nysschen. “Ground breaking new technologies like Super Cruise, the first truly hands-free driving technology for the freeway available on the 2018 Cadillac CT6, coupled with our aggressive product offensive beginning next year will help carry this positive momentum for continued growth.”
With these latest results, Cadillac remains on pace to surpass last year’s total of 308,718 vehicles sold globally. In the first nine months of 2017, sales increased 44,336 units or 20.9 percent compared to September 2016, totaling 256,613 units.
September 2017 Cadillac Sales By Model
Cadillac did not provide sales on a per-model basis in September, a practice that the brand began to implement at the end of 2016. It did, however, state that the Cadillac XT5 luxury crossover continues to lead sales for the brand with 103,645 units delivered globally in the first nine months of 2017. Given that the model tallied 89,111 deliveries worldwide in the first eight months of 2017, September sales of the midsize XT5 CUV tallied 14,534 units.
In addition, sales of the ATS family grew 15 percent in September, with market share gains coming from the U.S. and Canada. Sales of the CT6 increased 6.6 percent for the month.
September 2017 Cadillac Sales By Market
Cadillac sales increased in the United States, China and Canada:
- Cadillac sales in the United States increased 1.1 percent to 15,530 units:
- Retail sales decreased 9.6 percent or 1,260 units to 11,847 vehicles
- Fleet sales increased 62.9 percent or 1,422 units to 3,683 vehicles
- Cadillac sales in China increased 37.6 percent to 17,248 units
- Cadillac sales in Canada increased 1 percent to 1,277 units:
- Retail sales increased 18.8 percent to 1,237 vehicles
- Cadillac sales in all other regions (ROW, or Rest of World) increased 7.9 percent to 965 units
Unlike in the first four months of 2017, Cadillac did not provide individual sales figures for Mexico, Europe and South Korea or the Middle East; instead, it has bundled sales from those markets in the single ROW (Rest of World) line item.
|Market||September 2017 / September 2016||September 2017||September 2016||YTD 2016 / YTD 2015||YTD 2017||YTD 2016|
September 2017 Average Transaction Prices (ATPs)
According to the J.D. Power Information Network, the average transaction price for a new Cadillac in the U.S. in the first nine months of 2017 remained around $54,000, maintaining the second-highest U.S. average transaction price among major luxury automotive brands.
About The Figures
- All percent change figures compared to Cadillac September 2016 sales, except as noted
- In Canada, there were 26 selling days in September 2017 and 25 selling days in September 2016
- In the United States, there were 26 selling days in September 2017 and 25 selling days in September 2016
- Data is not adjusted for the difference in selling days
- China sales represent retail sales, rather than wholesales
- Europe sales are estimated and do not include Chevrolet Corvette and Chevrolet Camaro, which are offered in some European dealerships selling Cadillacs
Further Reading & Sales Reporting
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- Canada September 2017 Chevrolet sales results
- Canada September 2017 Cadillac sales results
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- GM China September 2017 sales results