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General Motors Canada Sales Down 8.69 Percent To 26,596 Units In April 2016

Chevrolet, Buick, GMC, and Cadillac dealers in Canada delivered 26,596 new vehicles in April 2016, a 8.69 percent decrease compared to April 2015. Sales of the Chevrolet, Cadillac, and GMC brands were down, while those of Buick were up.

“In April we remained focused on our strategy of growing profitable retail share while maintaining disciplined incentive spending and reducing rental deliveries”, said John Roth, vice president, sales, service and marketing of GM Canada. “Calendar year-to-date retail sales are up nearly 10 percent and consumer demand remains strong for our new launch products like the Chevrolet Spark and Volt. 2016 is one of our biggest launch years ever with nine new Chevrolet, Buick, GMC and Cadillacs hitting showroom floors throughout the year.”

April 2016 notes (vs. April 2015, except as noted):

General Motors sales overview:

  • Total sales decreased 8.7 percent to 26,596 units
  • Retail sales decreased 2.6 percent or 475 units to 17,964 units. Retail sales accounted for 67 percent of total sales in April 2016, up 4 percent from 63 percent in April 2015
  • Fleet sales decreased 19.23 percent or 2,056 units to 8,632 units. Fleet sales accounted for 33 percent of total sales in April 2016, down 4 percent from 37 percent in April 2015

Chevrolet sales decreased 11.08 percent to 14,972 units:

Cadillac sales decreased 34.49 percent to 980 units:

Buick sales increased 38.73 percent to 2,658 units:

GMC sales decreased 10.05 percent to 7,986 units:

Sales Results - April 2016 - Canada - Chevrolet

MODELAPR 2016 / APR 2015APRIL 2016APRIL 2015YTD 2016 / YTD 2015 YTD 2016YTD 2015
CAMARO-34.09% 348528-9.70%773 856
CITY EXPRESS+12.35% 9181+34.58%323 240
COLORADO+29.80% 636490+12.62%1,767 1,569
CORVETTE-10.42% 275307+8.33%481 444
CRUZE-47.40% 2,1964,175-14.32%7,891 9,210
EQUINOX-17.67% 1,7752,156-5.53%5,378 5,693
EXPRESS+41.64% 381269+28.49%1,105 860
IMPALA+2.51% 449438+14.75%957 834
MALIBU-4.17% 1,5411,608+43.63%4,816 3,353
ORLANDO* 00-95.65%1 23
SILVERADO-1.55% 4,1854,251+11.75%14,547 13,018
SONIC-26.79% 694948-23.73%1,546 2,027
SPARK+542.22% 28945+165.30%711 268
SUBURBAN+40.16% 171122+98.32%591 298
TAHOE+23.89% 223180+15.79%836 722
TRAVERSE+41.18% 504357+12.04%1,098 980
TRAX+17.34% 954813+54.54%2,777 1,797
VOLT+276.81% 26069+185.37%702 246
CHEVROLET TOTAL-11.08% 14,97216,837+9.10%46,300 42,438

Sales Results - April 2016 - Canada - Cadillac

MODELAPR 2016 / APR 2015APRIL 2016APRIL 2015YTD 2016 / YTD 2015 YTD 2016YTD 2015
ATS-53.22% 167357-3.20%848 876
CT6* 4**4 *
CTS-17.50% 6680+8.23%263 243
ELR-100.00% 01-68.75%5 16
ESCALADE-22.96% 151196-1.26%550 557
ESCALADE ESV+15.38% 6052+35.42%195 144
SRX-35.62% 479744-4.31%1,376 1,438
XTS-19.70% 5366-4.21%182 190
CADILLAC TOTAL-34.49% 9801,496-1.18%3,423 3,464

Sales Results - April 2016 - Canada - Buick

MODELAPR 2016 / APR 2015APRIL 2016APRIL 2015YTD 2016 / YTD 2015 YTD 2016YTD 2015
ENCLAVE+48.48% 585394+14.02%1,025 899
ENCORE+75.51% 767437+16.96%1,510 1,291
ENVISION* 1**1 *
LACROSSE+24.47% 11794-15.50%289 342
REGAL-70.14% 63211-28.07%310 431
VERANO+44.23% 1,125780+42.76%2,397 1,679
BUICK TOTAL+38.73% 2,6581,916+19.17%5,532 4,642

Sales Results - April 2016 - Canada - GMC

MODELAPR 2016 / APR 2015APRIL 2016APRIL 2015YTD 2016 / YTD 2015 YTD 2016YTD 2015
ACADIA-27.74% 620858-19.33%1,619 2,007
CANYON+14.43% 571499+10.21%1,609 1,460
SAVANA-28.87% 441620-0.75%1,719 1,732
SIERRA-3.88% 5,0805,285+6.18%16,639 15,671
TERRAIN-24.82% 9271,233+0.29%3,109 3,100
YUKON-24.42% 164217+7.47%633 589
YUKON XL+10.24% 183166+46.31%635 434
GMC TOTAL-10.05% 7,9868,878+3.88%25,963 24,993

Sales Results - April 2016 - Canada - GM Totals

BRANDAPR 2016 / APR 2015APRIL 2016APRIL 2015YTD 2016 / YTD 2015 YTD 2016YTD 2015
CHEVROLET TOTAL-11.08% 14,97216,837+9.10%46,300 42,438
CADILLAC TOTAL-34.49% 9801,496-1.18%3,423 3,464
BUICK TOTAL+38.73% 2,6581,916+19.17%5,532 4,642
GMC TOTAL-10.05% 7,9868,878+3.88%25,963 24,993
GM CANADA TOTAL-8.69% 26,59629,127+7.52%81,218 75,537

About The Numbers

  • 27 selling days for April 2016 and 25 selling days for April 2015

The GM Authority staff is comprised of columnists, interns, and other reporters who provide coverage of the latest General Motors news.

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Comment

  1. Those Cadillac numbers are simply disastrous

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