GMC has whipped up a new instalment of its “Precision” ad campaign, and this time its out to highlight “the parallels between the 2015Â GMC Yukon Denali and the world of impeccable dressing”.
The third installment of GMC’s latest marketing gambit has gone live, but unlike the other two spots that juxtapose athletic precision with engineering precision (“Fastball” and “Swish”), the new spot shifts the focus from sport to fashion. As well as the Denali sub-brand.
The two previous spots were tied together by GMC’s “professional grade” tagline and the new spot picks up the same thread without dropping a stitch– the details of an impeccably dressed man and all the well-trimmed stitches are juxtaposed with the precise features seen in the Yukon Denali.
GM even created a film to complement the ad, which will debut at New York Men’s Fashion Week on July 13-16. Another nod to the well-dressed crowd, no doubt.
Have a look below at “Sharp,” featuring American designer Michael Bastian, and then let us know– does it drive the point across as well as the last two spots? Does fashion resonate as well as sports? That’s up to you to decide.
But one thing we can be sure of is this: Will Arnett still performs the husky voice over work and the spot is still set to “Eminence Front” by The Who, just like the last two ad spots. And that’s a combination we’ve grown to like quite a bit, thank you very much.
Comments
Ah, so the ‘M’ stands for ‘metrosexual’?
Must mean Caitlin Jenner is next up for Acadia …
Is that the first Denali specific ad GMC has done?
No. The Yukon Denali’s one of the rides of choice of pro athletes – they did this a few years back for the NBA finals
(before the actor got famous) …
Hey andrew, you’re absolutely right. This is the first Yukon-centric ad in GMC’s ‘Precision’ ad campaign and the first to focus on the Denali sub-brand as well.
I’ve been seeing these commercials a bit the last few days. Two things I like about them:
They appear to be unabashedly male focused.
They show the GMC truck (specifically the Danali) as a uniquely high-end, statement making vehicle.
My problem with the commercial:
The focus on style and making a statement should be what Cadillac commercials are about. That was a number one – and arguably the strongest – trait of Cadillac in the past.
I’ll say again…Cadillac has no problem selling every Escalade they can build. The only car that puts a number one focus on American style and flamboyance in Cadillac’s portfolio. Yet Cadillac struggles to sell it’s Eruo-copy sedans…even with 500+hp engines and Nurburgring conquering suspensions.
For some reason GM is blind to the obvious.
Exactly! As soon as I saw this ad, I immediately thought this should have been a Cadillac commercial. Lends itself perfectly. Alas, Cadillac continues to flounder. I’m not sure where the “Dare Greatly’ campaign is headed; meanwhile ATS’s and CTS’s continue to sit unsold on dealer lots.
I’m impressed with GMC with these ads.
I totally agree that this is something Cadillac commercials should look like . My Buick/GMC dealership can’t get enough of the bid Denali’s , even the long in the tooth Terrain Denali dosn’t sit on their lot anymore than a few days . I like the sub-brand Denali , in any form . Wish they would get a different engine though than the SLT-2 ‘s in the line .
Cadillac should go down the hall at Warren and ask for help in advertising from GMC .
Going down the hall in Warren wouldn’t be much help. Cadillac is in Manhattan now – and this looks like it was filmed where the Caddy commercials were shot (lower Manhattan/Brooklyn).
So Chevy and Buick are cross-competing, and GMC moves into Cadillac territory. Seems like it’s time for a CMO to keep the brands from stepping on each other’s toes.
Does anyone know who shot these ads?