Precision. That is the new hot-ticket term for the GMC brand as they make their claims to own a five percent marketshare in the U.S. within the next ten years. As we spelled out in our feature story on GMC’s newest plans, GMC is looking to capitalize on its Denali sub-brand. It looks like the marketing department finally gave execs an answer.
Drawing similarities between the accuracy and precision of a baseball pitcher, GMC is highlighting its attention to detail in its latest ad, which debuts the “Precision” theme. The ad, featured below, stars San Francisco Giants left-handed relief pitcher Jeremy Affeldt and the 2015 GMC Sierra Denali.
It’s hard to believe the “Professional Grade” tagline has been being broadcast at us for 15 years now, but GMC assures us the line isn’t going anywhere. Yet GMC will begin to emphasize its attention to detail to help grow the brand to a 5 percent marketshare, which will be made up of 25 percent Denali branded vehicles in the coming years.
Have a look: