General Motors U.S. Sales Up 3 Percent To 293,097 Vehicles In May 2015

Chevrolet, Buick, GMC and Cadillac dealers in the United States delivered 293,097 new vehicles in May 2015, up 3 percent year-over-year. The results represent GM’s best May sales since 2007 and its best month since August 2008.

“Chevrolet has the hot hand in the pickup market thanks to our three-truck strategy,” said Kurt McNeil, General Motors’ U.S. vice president of Sales Operations. “Our market share is growing and our strategy is to retain these customers with the best overall ownership experience.”

May 2015 highlights (vs. May 2014, except as noted):

• General Motors:
  • Retail sales were up 7 percent in a month when most major competitors lost ground
  • Pickup trucks and crossovers were especially strong sellers
  • May ATPs were approximately $34,000, up $550 per unit year-over-year, according to PIN. They are up about $1,300 calendar year to date.
  • Incentive spending as a percentage of ATPs was 10.6 percent in May, equal to a year ago, according to PIN.
  • Industry average spending was 10 percent of ATPs, also equal to a year ago.
  • GM estimates that the seasonally adjusted annual selling rate (SAAR) for light vehicles in May was 17.6 million units, above GM’s full-year outlook of 16.5 million to 17.0 million units.
• Chevrolet sales grew 1.4 percent to 207,970 units:
  • Chevrolet continued to have the lowest passenger car incentives in the industry on average transaction price (ATP) basis compared to other full-line manufacturers, according to PIN.­
  • Chevrolet pickup sales totaled 60,483 units, up 30 percent:
    • Colorado sales totaled 8,881 units, its best month since launch:
      • Demand for the all-new Colorado midsize pickup is rising faster than GM’s ability to increase production, even with the addition of a third production shift in March. With 8,881 sales in May, the Colorado controls about one-quarter of the retail market for midsize pickups and it has been the industry’s fastest-selling pickup for four consecutive months. Its “days to turn” is only 13 days, according to PIN, and retail inventory is 11 days.
    • Silverado was up 10.6 percent to 51,602 units:
      • The Silverado’s estimated retail segment share was 27 percent in May, according to J.D. Power PIN data, up 3 percentage points year over year. Calendar year to date, the truck’s retail segment share is 26 percent, up 1 percentage point.
  • Corvette was up 5.6 percent to 3,514 units
  • Equinox was up 29.8 percent to 29,456 units, with retail deliveries up 15 percent
  • Malibu was up 11.3 percent to 21,461 units
  • Sonic was up 3.2 percent to 9,067 units
  • Traverse was up 1.7 percent to 10,275 units, with retail deliveries up 30 percent
  • Trax sales totaled 5,707 units
  • City Express sales totaled 772 units
  • All other Chevrolet models posted year-over-year sales drops
• GMC was up 12.5 percent to 50,657 units for its best May since 2005:
  • Acadia was up an astounding 67.1 percent to 10,498 units for its best month ever
  • Terrain was up 10.8 percent to 9,674 units, for its best May sales ever
  • Total GMC pickup sales were up 19 percent; the Sierra and Canyon have the highest ATPs in their respective segments, according to PIN
    • Sierra was up 3.6 percent to 18,977 units
    • Canyon sales totaled 2,901 units
  • All other GMC models posted year-over-year sales drops
• Buick sales were up 0.5 percent to 20,062 units:
  • Enclave sales up 22.7 percent to 5,632 units, its 17th consecutive year-over-year sales increase
  • Encore sales up 20.7 percent to 5,400 units
  • All other Buick models posted year-over-year sales drops
• Cadillac was down 1.9 percent to 14,408 units:
  • ELR was up 123.1 percent to 116 units
  • Escalade ESV was up 23.4 percent to 1,044 units
  • SRX was up 21.3 percent to 5,777 units
  • All other Cadillac models posted year-over-year sales drops
• Fleet and Commercial:
  • Commercial deliveries were up 5 percent in May, with full-size pickups up 9 percent. Deliveries of medium crossovers and the Chevrolet Malibu more than doubled. Through May, commercial deliveries have grown year over year for 19 consecutive months and they are up 24 percent calendar year to date.
  • State and local government sales were up 29 percent in May, and 23 percent calendar year to date.
  • GM’s total sales increase in May came despite a planned 7,000-unit decline in rental deliveries. The decline reflects the discontinuation of the fleet-only Chevrolet Captiva, as well as lower production of the fleet-only Chevrolet Impala Limited and lower sales of large SUVs.
  • June rental deliveries are planned to be down more than 20,000 units, year over year.
  • GM is prioritizing retail deliveries of large SUVs due to strong demand and low inventories, which currently stand at 62 days supply.

Sales Results - May 2015 - USA - Chevrolet

Sales Results - May 2015 - USA - Cadillac

Sales Results - May 2015 - USA - Buick

Sales Results - May 2015 - USA - GMC

Sales Results - May 2015 - USA - GM Totals

About The Charts

• 26 selling days for May 2015, and 27 for May 2014.
• Totals contain discontinued models, including Chevrolet Avalanche.