General Motors U.S. Sales Up 3 Percent To 293,097 Vehicles In May 2015

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Chevrolet, Buick, GMC and Cadillac dealers in the United States delivered 293,097 new vehicles in May 2015, up 3 percent year-over-year. The results represent GM’s best May sales since 2007 and its best month since August 2008.

“Chevrolet has the hot hand in the pickup market thanks to our three-truck strategy,” said Kurt McNeil, General Motors’ U.S. vice president of Sales Operations. “Our market share is growing and our strategy is to retain these customers with the best overall ownership experience.”

May 2015 highlights (vs. May 2014, except as noted):

  • General Motors:
    • Retail sales were up 7 percent in a month when most major competitors lost ground
    • Pickup trucks and crossovers were especially strong sellers
    • May ATPs were approximately $34,000, up $550 per unit year-over-year, according to PIN. They are up about $1,300 calendar year to date.
    • Incentive spending as a percentage of ATPs was 10.6 percent in May, equal to a year ago, according to PIN.
    • Industry average spending was 10 percent of ATPs, also equal to a year ago.
    • GM estimates that the seasonally adjusted annual selling rate (SAAR) for light vehicles in May was 17.6 million units, above GM’s full-year outlook of 16.5 million to 17.0 million units.
  • Chevrolet sales grew 1.4 percent to 207,970 units:
    • Chevrolet continued to have the lowest passenger car incentives in the industry on average transaction price (ATP) basis compared to other full-line manufacturers, according to PIN.­
    • Chevrolet pickup sales totaled 60,483 units, up 30 percent:
      • Colorado sales totaled 8,881 units, its best month since launch:
        • Demand for the all-new Colorado midsize pickup is rising faster than GM’s ability to increase production, even with the addition of a third production shift in March. With 8,881 sales in May, the Colorado controls about one-quarter of the retail market for midsize pickups and it has been the industry’s fastest-selling pickup for four consecutive months. Its “days to turn” is only 13 days, according to PIN, and retail inventory is 11 days.
      • Silverado was up 10.6 percent to 51,602 units:
        • The Silverado’s estimated retail segment share was 27 percent in May, according to J.D. Power PIN data, up 3 percentage points year over year. Calendar year to date, the truck’s retail segment share is 26 percent, up 1 percentage point.
    • Corvette was up 5.6 percent to 3,514 units
    • Equinox was up 29.8 percent to 29,456 units, with retail deliveries up 15 percent
    • Malibu was up 11.3 percent to 21,461 units
    • Sonic was up 3.2 percent to 9,067 units
    • Traverse was up 1.7 percent to 10,275 units, with retail deliveries up 30 percent
    • Trax sales totaled 5,707 units
    • City Express sales totaled 772 units
    • All other Chevrolet models posted year-over-year sales drops
  • GMC was up 12.5 percent to 50,657 units for its best May since 2005:
    • Acadia was up an astounding 67.1 percent to 10,498 units for its best month ever
    • Terrain was up 10.8 percent to 9,674 units, for its best May sales ever
    • Total GMC pickup sales were up 19 percent; the Sierra and Canyon have the highest ATPs in their respective segments, according to PIN
      • Sierra was up 3.6 percent to 18,977 units
      • Canyon sales totaled 2,901 units
    • All other GMC models posted year-over-year sales drops
  • Buick sales were up 0.5 percent to 20,062 units:
    • Enclave sales up 22.7 percent to 5,632 units, its 17th consecutive year-over-year sales increase
    • Encore sales up 20.7 percent to 5,400 units
    • All other Buick models posted year-over-year sales drops
  • Cadillac was down 1.9 percent to 14,408 units:
    • ELR was up 123.1 percent to 116 units
    • Escalade ESV was up 23.4 percent to 1,044 units
    • SRX was up 21.3 percent to 5,777 units
    • All other Cadillac models posted year-over-year sales drops
  • Fleet and Commercial:
    • Commercial deliveries were up 5 percent in May, with full-size pickups up 9 percent. Deliveries of medium crossovers and the Chevrolet Malibu more than doubled. Through May, commercial deliveries have grown year over year for 19 consecutive months and they are up 24 percent calendar year to date.
    • State and local government sales were up 29 percent in May, and 23 percent calendar year to date.
    • GM’s total sales increase in May came despite a planned 7,000-unit decline in rental deliveries. The decline reflects the discontinuation of the fleet-only Chevrolet Captiva, as well as lower production of the fleet-only Chevrolet Impala Limited and lower sales of large SUVs.
    • June rental deliveries are planned to be down more than 20,000 units, year over year.
    • GM is prioritizing retail deliveries of large SUVs due to strong demand and low inventories, which currently stand at 62 days supply.

Sales Results - May 2015 - USA - Chevrolet

MODELMAY 2015 / MAY 2014MAY 2015MAY 2014YTD 2015 / YTD 2014 YTD 2015YTD 2014
CAMARO-5.68% 9,75310,340-12.76%33,982 38,951
CAPRICE-48.55% 124241-50.39%644 1,298
CAPTIVA SPORT-99.97% 26,204-99.80%49 24,852
CITY EXPRESS* 772**3,211 *
COLORADO* 8,8810+159,068.18%35,017 22
CORVETTE+5.59% 3,5143,328+3.19%15,500 15,021
CRUZE-26.68% 23,75232,393-11.76%105,291 119,330
EQUINOX+29.79% 29,45622,695+25.07%123,925 99,083
EXPRESS-38.97% 5,9949,822-31.61%21,459 31,378
IMPALA-13.80% 11,50613,348-22.54%49,665 64,121
MALIBU+11.27% 21,46119,288-6.95%81,292 87,368
SILVERADO+10.62% 51,60246,648+13.75%224,274 197,160
SONIC+3.22% 9,0678,784-28.50%29,082 40,672
SPARK-47.75% 2,7055,177-16.35%15,552 18,591
SS-3.37% 287297-18.34%1,180 1,445
SUBURBAN-19.33% 4,3755,423+20.03%20,390 16,987
TAHOE-22.86% 7,1199,229+3.48%35,899 34,691
TRAVERSE+1.65% 10,27510,108+27.13%52,709 41,461
TRAX* 5,707**18,844 *
VOLT-3.92% 1,6181,684-35.70%4,397 6,838
CHEVROLET TOTAL+1.44% 207,970205,010+3.93%872,363 839,341

Sales Results - May 2015 - USA - Cadillac

MODELMAY 2015 / MAY 2014MAY 2015MAY 2014YTD 2015 / YTD 2014 YTD 2015YTD 2014
ATS-5.77% 2,3532,497-24.03%10,296 13,552
CTS-38.31% 1,7922,905-41.06%8,154 13,834
ELR+123.08% 11652+81.23%531 293
ESCALADE-2.82% 1,6171,664+76.07%8,388 4,764
ESCALADE ESV+23.40% 1,044846+102.05%5,409 2,677
ESCALADE EXT-100.00% 03-95.74%2 47
SRX+21.31% 5,7774,762+1.03%24,461 24,212
XTS-12.76% 1,7091,959+3.53%10,143 9,797
CADILLAC TOTAL-1.91% 14,40814,688-1.16%67,384 68,176

Sales Results - May 2015 - USA - Buick

MODELMAY 2015 / MAY 2014MAY 2015MAY 2014YTD 2015 / YTD 2014 YTD 2015YTD 2014
ENCLAVE+22.73% 5,6324,589-4.41%22,884 23,940
ENCORE+20.67% 5,4004,475+28.22%25,023 19,515
LACROSSE-15.53% 3,9544,681-11.08%17,738 19,948
REGAL-23.62% 1,8302,396-25.58%7,859 10,560
VERANO-14.94% 3,2463,816-15.61%15,279 18,106
BUICK TOTAL+0.53% 20,06219,957-3.57%88,783 92,069

Sales Results - May 2015 - USA - GMC

MODELMAY 2015 / MAY 2014MAY 2015MAY 2014YTD 2015 / YTD 2014 YTD 2015YTD 2014
ACADIA+67.11% 10,4986,282+19.57%39,634 33,147
CANYON* 2,9010+624,150.00%12,485 2
SAVANA-36.08% 2,6364,124-4.81%11,362 11,936
SIERRA+3.55% 18,97718,326+5.72%82,232 77,785
TERRAIN+10.76% 9,6748,734+10.14%46,199 41,944
YUKON-21.64% 3,4554,409+0.42%14,719 14,658
YUKON XL-20.48% 2,5163,164+17.99%11,031 9,349
GMC TOTAL+12.47% 50,65745,039+15.27%217,662 188,821

Sales Results - May 2015 - USA - GM Totals

BRANDMAY 2015 / MAY 2014MAY 2015MAY 2014YTD 2015 / YTD 2014 YTD 2015YTD 2014
CHEVROLET TOTAL+1.44% 207,970205,010+3.93%872,363 839,341
CADILLAC TOTAL-1.91% 14,40814,688-1.16%67,384 68,176
BUICK TOTAL+0.53% 20,06219,957-3.57%88,783 92,069
GMC TOTAL+12.47% 50,65745,039+15.27%217,662 188,821
GM USA TOTAL+2.95% 293,097284,694+4.86%1,246,192 1,188,407

About The Charts

  • 26 selling days for May 2015, and 27 for May 2014.
  • Totals contain discontinued models, including Chevrolet Avalanche.
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    12 Comments

    1. Iceman says:
      June 2, 2015 at 8:17 am

      70,000+ full size trucks in a month, that’s impressive!

      Reply
    2. Lex says:
      June 2, 2015 at 9:53 am

      CTS 2015 sales just 2,905 units?

      Reply
      • Chris Ecclestone says:
        June 2, 2015 at 1:29 pm

        These are 2015s and 2014s. And yes, “just” 2,905. The Audi A6/S6 sold 2,027…

        Reply
        • EvDave says:
          June 3, 2015 at 1:48 am

          Also consider that for as much press as Tesla gets they could only manage 1600 units last month. The Escalade models sold 2600 units and I am pretty confident that Cadillac makes as much per Escalade as Tesla does over its model range.

          Reply
    3. Jonathan says:
      June 2, 2015 at 9:56 am

      It is clear, then that will put Cadillac SUV and CUV on the street; will sell much more than now.

      Step by step

      Reply
    4. xx says:
      June 2, 2015 at 2:11 pm

      CTS YTD is wrong.

      Reply
    5. Mak1490 says:
      June 2, 2015 at 9:42 pm

      Cadillac numbers are a shame

      Reply
    6. EvDave says:
      June 3, 2015 at 1:34 am

      I think Cadillac sales have bottomed out and will get better in the coming months with the arrival of ATS-V and CTS-V.
      Next year the new SRX and CT6 should result in a sales increase.

      Reply
      • Chris Ecclestone says:
        June 5, 2015 at 10:15 am

        Yes, but ATS-V and CTS-V will make up a very small amount of sales by volume. The question is, how do you turn ATS and CTS sales around?

        CTS looks to be a long and arduous path to build the now-repositioned (more expensive) vehicle — and that’s fine, as this takes time.

        ATS is a different story. The nameplate isn’t brand new any more. The car is competitive. What gives?

        Reply

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