As Cadillac is set to take the stage at the 2015 Geneva Motor Show, mum is the word on the supposed ELR refresh we first heard about in early February. If the ELR fails to show face in Geneva, it would be the second auto show where the car was rumored to appear, the first being a reveal at the 2014 Los Angeles Show.
As quickly as the official announcement came, it was almost just as quickly redacted, and we haven’t heard a peep from Cadillac since. The only official brief detail we’ve heard thus far on the ELR facelift is “enhanced performance,” and a consistent price point with the current car. Could this mean the 2016 Volt’s hardware will find its way to the car? Anything’s possible for the gussied-up Volt.
A few unconfirmed reports claimed new semi-autonomous driving features would find there way into the updated ELR, but still remain products of the rumormill as they did a month ago.
It’s also worthy to note no new alphanumeric soup name has been bestowed upon the electric Caddy, and we know for a fact the only Cadillac keeping its proper nameplate will be the Escalade. Maybe it would be a good move to ditch the ELR name, seeing as the car has been deemed too little too late by a plethora of press.
For now, Geneva showgoers will have to settle for the 2016 Cadillac ATS-V and 2016 Cadillac CTS-V, which isn’t exactly a bad thing.
Comments
Well, I think what’s missing even more is XLR.
Let’s hope the ELR will be dis-continued!
A struggling brand as Cadillac doesn’t need this failure in the showroom.
Then Cadillac shouldn’t admit to failure. It would be wise for Cadillac to make a new ELR; to learn and grow from their mistakes.
I mean, Mercedes learned from their failure with Mayback. They later returned with a much better product. There is no reason why Cadillac cannot do the same.
Did anyone really think that there was significant volume for a coupe — at this price? The whole base assumptions were suspect — and whatever process was used to justify this should be turfed — and the people in charge found new job opportunities where they can do less damage.
It’s not as big a fiasco as the 1991 Caprice but it ranks up there.
You can say that it’s a halo car — but it fails in that regards too.
The ELR was never going to be a volume or halo vehicle but it is beautiful and had it been endowed with a significant power bump and AWD it could have had a chance as a halo vehicle.