Even though retro hit its stride in the 2000’s with the introduction of the Volkswagens New Beetle and the fifth-generation Ford Mustang, it hasn’t kept the Chevrolet and Camaro team from visualizing a modern day interpretation of the storied red, white and blue bars making up the forthcoming 2016 Chevrolet Camaro‘s logo.
In fact, it should look quite good where it will most likely adorn door panels, key fobs, and maybe even the nose of the car. Just as the Mustang does, forgoing blue oval badges, it would be an interesting, and somewhat refreshing, move to leave off the gold bowties in favor of this new badge. Though, traditionally, Chevrolet has been represented on the Camaro in one form or another in terms of badging.
That being said, we like it. The style seems to suits where the Camaro is headed, and it’s a smart move to tease the emblem, something many fanatics remember instantly from the Camaros of yore.
The new emblem was released alongside a new website for the car, inviting anyone from the public to come see the car’s unveiling on May 16th in Detroit, and notably, another teaser revealing the sweet soundtrack of the forthcoming car’s engine revving and rowing through gears.
Now it’s only a matter of time. Let us know what you think of this modern visualization of the classic emblem in the comments down below.
Comments
Ca’merica
Gold bow tie must go
I like it , escpecially if the car goes on sales overseas it screams ” American ” muscle . And I like the fact that the Buick tri-shield is going back to the red-white-blue .
This is smart, basically establishing Camaro and Corvette as semi-autonomous brands, especially in the international market.
A business case could be made for a Corvette/Camaro brand not tainted by the Chevrolet value brand image.
Positioning these cars are the “people’s Porche” ($45-$100,000) would be lucrative for The General and possibly more profitable that the stalled Cadillac brand.
Between global Camaro, Corvette plus regional Buick & GMC, GM is in an excellent luxury position that feels American as opposed to Cadillac’s effort to be more German than the Germans.
Corvette is a brand within the brand without a big bow tie. Camaro could use the same treatment. Now bring back the Chevelle.
Detaching Chevy from performance vehicles reminds me much of FCA using Dodge for sporty offerings
With Pontiac dead, this is smart.
Yes I agree this is smart as they can sell these cars in Europe and Australia under their own name and not have to establish a Chevy division there to compete with Holden or Opel. Kind of like getting your cake and getting to eat it to.
There still always be a tie into Chevy in some way as that will never be abandoned. Chevy will never let their tight grip off entirely and there will always be a connection no matter where they are at.
Trust me I love Chevelles as we have had in our family 67-two 68’s-69-70-72-73 models and one GMC Sprint SP [El Camino SS].
Now with that clear there is little chance of a Chevelle in a large RWD V8 configuration ever coming to market. The coupe market is limited and for the most there is enough room for one coupe and one coupe only that being the Camaro. Now we will again see a large variation of Camaro models but all will be from one body shell.
Now I would not be shocked if Chevy at some point may get a Alpha Sedan or Buick may get one. Also Buick may get a AWD coupe at some point but not a Chevelle.
The best thing a Chevelle would do is cut into Camaro sales that are strong. Best to leave what works alone as this is not the 60’s and you will not sell much over 50K Chevelle’s. I too hope they leave the name off a FWD performance model too as it just does not fit.
I too agree like many other Chevy performance people lose the gold Bow Tie as it goes with so few colors. Go back to the outline Red Bow Tie. That meant something and really stood out. I like the Z/28 open badge.
Or if they stay with the gold at least make some that don’t look like hell in 3 years. Not sure if other areas get this but here in Ohio the gold Bow Ties get damaged and look bad. Not something you want to represent your company or quality. If you can get your emblem right it sends a bad signal.
I don’t like the gold bowtie either. Never have. I’d rather have silver, black, titanium or something along that line. I’m referring to the front and center emblem though. And the bowtie’s on dealership signs and truck tailgates. This emblem above was usually subtle and on often on the hood where hood ornaments once reigned supreme. I happen to like it for that purpose. It also signifies that the Camaro is returning home for production. News I love to hear!
FWIW, Corvette’s and Camaro’s are not brands nor will they ever be. They are car models offered by Chevrolet. Or what once was the Chevrolet Motor Division of GM. Most American’s don’t like the cheaper, low rent Chevrolet branded cars of the last couple of decades. I know I don’t. I can certainly see how Europeans wouldn’t either. Especially seeing that they really got Korean badge jobs. Genuine Chevrolet products are Camaro’s, Corvette’s, Tahoe’s, Suburban’s, CK/Silverado trucks, Impala’s, the new Colorado and Malibu’s (when properly executed). Those should all be premium offerings.
I happened to be around when there was talk of keeping Buick in China only and turning everything GM into the global Chevrolet Motor Company headquartered in the U.S. This was shortly pre-bk and bailout. Those were about the same sentiments concerning products. Chevrolet Motors would offer the core Chevrolet’s like Impala, Malibu, Corvette, Camaro, Suburban-Tahoe combo and trucks. Very similarly set up like Ford and Toyota. The cheaper sub 20k cars such as the Spark you see now and others were going to possibly be under the revived global GEO nameplate. Sold as lower budget value vehicles through Chevrolet dealerships worldwide so as to not tarnish Chevrolet’s nameplate as it went more premium on the core products.
Should there be another massive economic downturn, who knows what will happen. There’s always plans in the war room.