General Motors outsold Ford in the ever-competitive U.S. pickup truck segment in August 2014.
The General moved 69,048 combined units of the Chevrolet Silverado and GMC Sierra, a 12.05 percent increase on a year-over-year basis. Of that 69,048 units, the Silverado was responsible for 49,201 units (up 12.83 percent), while the Sierra moved 19,847 units (up 10.16 percent). By comparison, Ford moved 68,109 units of the F-Series (down 4.23 percent), the RAM pickup was responsible for 43,775 units sold (up a whopping 32.62 percent), and Toyota sold 11,834 units of the Tundra. As such, combined sales of the Silverado and Sierra finished the month with 939 more sales than the F-Series.
To note, The General’s trucks are all-new for the 2014 model year, while Ford’s product is about to be replaced by the all-new 2015 F-150, which will famously rely on aluminum in its body to decrease weight. And though GM did have some healthy incentives on its trucks during August, including very attractive finance specials as well as cash allowances, the automaker did have the lowest incentive spending of all domestic automakers during the month.
Comments
For clarification in the photo above – Is that the shade of blue that is not going to be offered on the 2015’s?
Keep in mind the inventory on Ford trucks is pretty depleted too.
This is a similar case as the Camaro sales. Thing will change in a month or two when the new one comes out unless the price of the new Ford scares them off.
GM should have an EZ time beating Ford F-Series truck sales for at least the next 6-months while Ford plants are shutdown for change over to aluminum production if the 2015 F150.
After the new F150 reaches full production… It’s over for GM for the next 4-5 years while Ford leads… Better MPG more capable and all around superior trucks…!
What you really meant is it’s over for Ford with their new glued and riveted aluminum truck.
Greg lets not get too far ahead of ourselves here.
First off the Ford will sell because it is new. As time goes on the price will be come a factor. You will need to watch as Ford has low base prices listed but as you add options the price will climb fast and those with well optioned Ford trucks will be paying much more next year. I also expect them to try not to have any incentives as the profit margin will be lower on this truck. Aluminum is not free and Ford will hide the price well.
The Ford will only see about 300 pounds over a comparable GM as Ford is only cutting 700 pounds off their own truck and GM is already around 400 lighter now.
Ford will do a very good job of marketing this as GM has dropped the ball here. Ford has gotten people excited about the Ecoboost but it is not really that big of a difference over the V8. They even got people to pay more for it. and I give them their do credit.
Ford will have a newer truck but I would not put it on a pedestal. It will only be superior ins some areas since it is newer but not in all areas. As in capable it depends on what you want done.
Ford will have higher sales but mostly do to brand loyalty. The segment that is the hardest to convert buyers is the truck. Now if the Ford prices get higher than a equally equip GM Ford is in for tough ride once the buyers who just have to have the new truck get theirs. The GM trucks saw this with price as while many claimed so many other reasons GM rolled back the rebates and sales came tight back.
It is great to see GM beat Ford in truck sales.
it wont last long , the f150 will charge ahead , it always does .
Ford’s claim that they’ve outsold GM trucks for over decades is a crock of shit. Ford is great in bragging with no merit. Take the Ecoboost engines, all that is, is and engine with a turbo/direct injection. VW was first with this almost twenty years ago and GM soon followed. Finally when Ford came out with it 15 years late in the game, they game it a name Ecoboost and been bragging ever since.
http://www.fool.com/investing/general/2013/04/17/the-silverado-and-sierra-have-topped-the-f-series.aspx
Ha, GM (gay machines) better than us? Only if ur gay I guess…