General Motors outsold Ford in the ever-competitive U.S. pickup truck segment in August 2014.
The General moved 69,048 combined units of the Chevrolet Silverado and GMC Sierra, a 12.05 percent increase on a year-over-year basis. Of that 69,048 units, the Silverado was responsible for 49,201 units (up 12.83 percent), while the Sierra moved 19,847 units (up 10.16 percent). By comparison, Ford moved 68,109 units of the F-Series (down 4.23 percent), the RAM pickup was responsible for 43,775 units sold (up a whopping 32.62 percent), and Toyota sold 11,834 units of the Tundra. As such, combined sales of the Silverado and Sierra finished the month with 939 more sales than the F-Series.
To note, The General’s trucks are all-new for the 2014 model year, while Ford’s product is about to be replaced by the all-new 2015 F-150, which will famously rely on aluminum in its body to decrease weight. And though GM did have some healthy incentives on its trucks during August, including very attractive finance specials as well as cash allowances, the automaker did have the lowest incentive spending of all domestic automakers during the month.