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General Motors Provides Sales Guidance For 2014

General Motors has provided a few items of interest following its announcement of depressed U.S. sales numbers in January. For starters, January is the industry’s lowest sales month of the year, a circumstance that was amplified by the 12 percent slide in year-over-year sales in January is the result of “extreme weather conditions in the South, Midwest and Northeast.” With that, GM states that seasonally adjusted annual selling rate (SAAR) for light vehicles is expected to be an estimated 15.3 million units, down from 15.6 million in December 2013.

Going forward, GM also expects industry-wide light vehicle sales for 2014 to be between 16 million and 16.5 million units. This would be the industry’s best year since 2007, when 16.2 million vehicles were sold. According to an official news release, “GM expects to earn modestly higher market share in this environment.”

The automaker also expects to “grow its commercial fleet business in 2014” thanks to the ongoing launches of the all-new Silverado and GMC Sierra heavy duty pickup trucks, as well as the fall launches of the Chevy City Express small van as well as the Chevy Colorado and GMC Canyon midsize pickups.

Lastly, The General stated that it expects deliveries to rental companies to remain flat compared with 2013.

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