Following the official introduction of the Cadillac Lyriq in Germany at the beginning of May, General Motors has just launched more sales options for Cadillac‘s all-electric crossover in the European country.
The automaker’s European arm has launched new sales options for the Cadillac Lyriq in Germany, where it recently launched the iconic luxury brand’s all-electric business. To support Cadillac’s direct sales structure, the company is adding new ways to test, buy and service the Lyriq in the German market – including a new leasing program.
“Last month, we started our all- electric, direct to consumer journey in Germany with the Ultium- powered Cadillac Lyriq and introduced a seamless online buying experience on Cadillac Europe official site,” said Chief Commercial Officer of GM Europe, Pere Brugal. “Starting today, we are launching a new lease offer for the Lyriq providing customers with more choice when it comes to owning it,” he added.
Both versions of the Cadillac Lyriq in Germany are now available through a new leasing program from 750 euros before taxes per month over a period of 48 months, with 15,000 km per year, with a down payment of 10,000 euros – about $10,750 USD. Cadillac says the price will include vehicle maintenance for the entire duration of the lease.
In addition, the manufacturer confirmed the first service partners for the Cadillac Lyriq and the brand’s upcoming models in Germany. The initial network will consist of three local automotive service companies based in Munich, Berlin and Frankfurt, with more partners to follow as Cadillac expands its presence in the German market. Test drives have also begun at Motorworld locations in Berlin, Munich and Cologne.
The Cadillac Lyriq is now offered in Germany with standard AWD in distinctive Luxury and Sport trim levels, with an exhaustive list of technology and safety features as standard at a starting price of 80,500 euros or about $86,500 USD at current exchange rates. The Lyriq clearly sets itself apart from competing models with its disruptive design, high level of craftsmanship and outstanding powertrain technology for customers seeking even greater distinction.
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Comment
GM needs to get serious about a proper retail organization in Europe, Japan, India Australia, and English-speaking Africa. They need to invest billions in this endeavor, including credit and facilities.