General Motors’ brand Buick has launched a new marketing campaign dubbed ‘See Her Greatness’ that will turn the spotlight on successful female athletes.
The new marketing campaign, which is being launched in tandem with Women’s History Month and the start of the NCAA March Madness basketball tournament, is designed to “drive awareness and magnify the achievements of female athletes,” the automaker said. The campaign will officially debut on March 12th and will continue throughout the year across television, web and print and even at in-person, Buick-sponsored events.
The marketing material in this ad campaign will mix images of Buick’s various products with audio clips from historic plays in female college athletics. Instead of showing video footage, however, only sportscaster commentary will be played during the ads, emphasizing the fact that many people likely missed these sports highlights due to female athletics being less popular and less widely watched. The ads will later reinforce the “minimal media coverage on-screen,” by providing a QR code that directs viewers to a landing page where they can watch the full highlights.
Buick says it will also run an equal number of paid ads in the women’s and men’s March Madness tournaments to signal its commitment to gender equality. The first ads will feature moments from women’s college basketball, hockey and swimming tournaments, among other sports.
Molly Peck
Molly Peck, Buick and GMC Marketing vice president, said the ad campaign is particularly appropriate for the Buick brand, as it has the highest percentage of female buyers in the entire auto industry.
“What is important to our customers is important to Buick as the brand with the largest percentage share of female buyers, and we are committed to inclusivity and equality for women,” Peck said. “These remarkable female athletes have demonstrated the dedication, teamwork and leadership skills that can be used on and off the playing field, and we believe her greatness should be seen.”
Lastly, Buick has partnered with a women-led media firm called TOGETHXR to create inclusive,female-focused content and host so-called “mentor huddles,” which will allow viewers witness a discussion between female athletes during major NCAA tournaments. The huddles will be hosted by influential women athletes and will be attended by current female collegiate athletes. The first “Buick Huddles with TOGETHXR” will take place at the Women’s Final Four in Minneapolis from April 1st to the 3rd and will continue at prominent collegiate events throughout the year.
Get a sneak preview of the See Her Greatness ad campaign by checking out the 30-second spot embedded below. The campaign officially launches next week.
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Comments
Hopefully it shows all the trans “women” who have beaten all the biological women in sports. They need to show the highlights from the mma fight where the trans women beat the biological women so bad it looked like her face was used for punching bag.
Lia Thompson and Catelyn Jenner re-introduce the Trans Sport…..
You’re a loser. Ban tall women while you’re at it, and muscular ones too, it’s not fair that they’re “genetically different” totally unfair advantage. F off.
Keep crying coward
I don’t see the correlation between being a coward and calling you out for bringing up something that wasn’t mentioned in the above article just because you’re intolerant.
You got triggered and made a bogus statement which means you are a coward. If a person has a dong your a dude nobody cares what you think I choose to follow the science you obviously don’t.
Brother you can’t even use the correct version of “you’re” why the hell would I listen to you? hahaha
We’re not brothers. Also you can listen to whatever you want but basic human biology speaks for itself. Whatever personal feeling you might have don’t matter in science.
You’re aware that this science you’re talking about also includes surgery? Which can change or add or remove things from your body! What a concept. You only use “science” as a shield when you think it supports your point. I bet you didn’t trust science when it came to masks or vaccines lol, you can’t cherry pick.
The mma fighter did not have surgery. I said if you have a dong your a dude how is that not clear. You wanna say otherwise because someone wakes up and decides they wanna wear a dress then idk what to tell you.
Your reaching hard here I’ve been vaccinated and got the booster. You can keep grasping but sir I follow the science period. You don’t have to like it you can bring up vaccines and masks that’s fine that’s on you. Just shows how desperate you are.
Surgery can’t make someone change sex. Men and boys don’t belong is female sports. Transwomen ARE NOT women. Transwomen are MEN.
If this is actually the same person, good for you, that’s an awesome statement to make. We’re all in the same boat, people are just trying to get by and be happy in their own skin.
It’s not the same person it’s obvious where I stand this dude just wants to write that stuff. If you got a dong your a guy if you got a kitty your a girl period. Now if you can’t figure out what I’m saying from there that’s on you.
God isn’t real you tool. Sin lmao go to church and play with kids.
You don’t need to use my name to try and change what I said. I have my beliefs you say yours.
You don’t need to try and change what I said I’ve made it very clear where I stand. So no matter how you wanna try to twist what I’ve said it won’t work.
The point you are trying to make would of came across better if you used your name instead of someone else’s. Just because you don’t agree with what that person said doesn’t mean you should try to act like them to push your own narrative. You also brought up sin. I don’t know if you are a Christian or not but if you are I can see why churches are declining so much worldwide. Everyone’s beliefs should be respected as long as they fall in line with your own if they don’t well we see what happens from your responses. When you said if you have a dong you’re probably a dude there is no probably to it it’s a fact.
Until you have the surgery you’re still whatever gender you were born as. Just because you don’t believe in science doesn’t change the facts. You can makeup whatever BS you need to in order to justify what you are trying to push but it doesn’t change anything. You can feel whatever you please on the inside but it doesn’t change what you are.
No they don’t. “Trans” is a fetish. Most “transwomen” are middle-aged white men, which is the most privileged demographic. Most “transwomen” have a fetish called autogynephilia, which means they gain sexual pleasure from imagining themselves as a woman. They have what’s known as an “erotic target error,” and in this case, their target, instead of being another human being like normal people, is THEMSELVES, or rather, their imaginary selves. AGP is a narcissistic delusion, and that’s what you’re supporting when you support transgender ideology. It’s a postmodern boondoggle that normalizes perversion and harm.
@ Tomasso
If you get the surgery then cool but if you don’t and you are competing in womens sports that’s not cool. As far as you claiming they should ban tall women and whatever other nonsense you said that’s crazy. You know a man’s genes are different in many ways then tall women or muscular women. Like I said you get the surgery cool if you don’t then you shouldn’t be allowed to play in whatever sport until you do. That’s my two cents.
it doesn’t matter what a man does to his genitals or how much estrogen he takes. he will always and forever remain A MAN and does not belong in women’s sports. this is especially true with Liar Thomas and most “transwomen” competing today–they have experienced MALE PUBERTY and that confers a physical advantage that makes fair competition against women impossible.
Maybe Buick should become the corporate sponsor of all of these women’s college sports. Throw in the WNBA as well. I hear their ratings are fantastic. Let me know how well that works put for Buick. Someone should teach the Buick leadership about how the free market economy works.
Today is International Women’s Day. Or as I like to call it, “Grab Em By The Cookie Day”.
But of course that is everyday for me. Speaking of which, where is Ivanka?
Women make less money in sports because women generate less money in sports. It’s all about economics. Comparatively nobody watches women’s sports so they don’t generate the huge ad revenue and attendant ratings like the men do which means there aren’t the same dollars to pay the athletes’ salaries. It’s pretty simple. Got it, Buick? Stop trying to make something out of nothing. I’m so tired of this woke disgusting Barra-run gm.
You do realize people can tell who wrote the original comments and you are not that person. How can you say in one breath everyone should be accepted and beliefs this and that but then turn around and get mad when someone has beliefs that are different then yours?
I would suggest if you wanna act like that person you mirror what they are doing or saying better. The way you write and use all the !!!!! Tells me you are not either one of them.
I believe the person who keeps commenting now is the same person. Idk why gm authority doesn’t do what ford authority does and prevent this stuff from happening. They should make people create accounts that you have to use and log into with email to comment.
You would think they would. The same guy owns both this and ford authority. Go scroll through FA you will notice a huge difference between the two. You won’t see any politics on FA or any of that.
That’s easy to fix. We will use the WNBA as an example. How much merchandise do you own? How many games do you attend in person each season? How many games do you watch on tv? Do you live stream the game or only watch highlights? Do you pay face value for tickets to the games or do you try to get a discount? Do you buy any of the the players shoes or jerseys? Do you tell your friends to watch the games also or go with you in person? All this is very simple, players are paid by what they can generate. You even look at mens leagues not everyone makes the same amount of $. You want women to make more then get more people to watch or go or buy merchandise. Only ignorant people think you can just shell out money to everyone when that league is not generating the amount of money to afford that. Go look at college football for men. Certain conferences are worth way more money then others, example the SEC, BIG 12, ACC, PAC 12, BIG 10. If you aren’t supporting the womens sports by buying the tickets or going to live games then keep your mouth shut.
How many people do you bring with you? How many tickets do you hold? Do you attend all games? How much merchandise do you buy? How many friends have you turned onto the games? How often do you talk about it to other people? Do you have a license plate frame or sticker on your car that can show people your support? What kind of discounts do you receive? When was the last time any game was sold out? How many people attend each game? Do you attend their away games?
Prime video is a discount and is hurting the WNBA. They aren’t paying as much as other networks. Also Amazon does basically zero advertising for any WNBA games they might have. You get a 20% discount on all merchandise which means those players aren’t receiving max value for their name. You wanna scream equality then I suggest you make sure you are doing everything in your power to support these players to the fullest. Why do you think NHL players make less then NFL? People like you want these players back on the street you want them paid the same as other athletes but then if the league did that when they go under in 1-2 seasons you will point the finger again. Viewership matters always has always will ticket sales matter always have always will. Atlanta has 4 other professional teams I suggest you dig into what makes money for these leagues and players before making dumb statements like you did above. You could of gone whenever you didn’t have to answer anything, I just always challenge those who scream more money more money and 99% of them don’t do a thing to support the players or leagues they are talking about.
I don’t watch the WNBA. As I said before I just look for people who talk about equality but then have no clue about how the business works. Why do you think In the UFC Ronda Rousey was paid so much money? I’ll answer it for you, because she was extremely popular and generated tons of money off merchandise and PPV buys. If you want everyone to make the same amount of money then no sports would exist period. The only other person in the UFC who has made more money is McGregor. To this day even though Ronda has not fought in over 3 years she is still making money because of how huge her name is. Last year the NBA viewership was down quite a bit some of that was due to the stance they take on things. Sure everyone is entitled to their own opinion but people also have the right to decide what they will watch and what they will spend their money on. Most people watch sports as a way to escape the day to day activities of their lives they don’t wanna hear about politics or cops or blm or any of that crap, so when leagues make the decision to talk or support those things well some people will stop watching or going to the games or supporting the teams in any manner and that is their right. These are all businesses at the end of the day they need to make money so I’m sorry that women’s sports leagues don’t generate the amount of revenue as mens leagues but it’s a fact.
Hey that’s cool man, you should pick a WNBA team to support and get into it. It’s really fun.
I’ll be honest with you. I don’t care for professional basketball from the men or women. Now college hoops yea I’m in I’ll watch both mens and women’s games through the season and definitely march madness. I do brackets for both and try to catch as many games as possible.
I agree. It’s the mens’ sports that generate the ticket sales, tv rights, merchandise. How many women’s basketball games have you paid to watch? For me, it’s 0 until the women play on the same level as the men. To reward someone because they happen to be one sex or the other what sense does that make?
Tim,
Exactly right. Expecting women sports figures to be paid the same as men is like expecting actors on a TV show nobody watches to be paid exactly the same as those on a top-rated show. Yes, they both go to work and put in similar effort but one generates huge revenue for its network while the other one doesn’t even cover its production costs. It’s obvious why the actors don’t make the same; it’s not discrimination, it’s the economics of the entertainment industry.
Buick should be ashamed of themselves for pushing this narrative.
Why doesn’t Buick do an ad campaign bemoaning how male models in the fashion industry make 75 percent less than female models. Why don’t they call that unfair or discrimination or sexist or whatever. Never mind the fact that female models generate much more revenue for the industry; that shouldn’t matter. Buick needs to champion these poor guys whose extraordinary good looks don’t net them the big paychecks they deserve and try to fix the horrific inequality they endure.
Take a half step back. The relevant market is people that subscribe to ‘woke’ talking points/narratives, that influence purchase choices. Does this resonate with enough people?
You, or I, may consider this a safe place echo chamber, where people become enthusiastic of their own gaslighting. Not a new thing or great for society, but It’s definitely polarizing. It’s a reason why the Dr. Evil ad, as ‘whole GM’, is always a poor idea.
Then don’t read the comments.
Then you wouldn’t know if the comments are ridiculous or not. My suggestion would be to start your own website where you have complete control over what people can say.
I did.
What a desperate idiot. You got mad somebody said something about transgender people so you tried to act like that person and change what they say. Let me guess one of your 4 supposed kids is trans lmao. Well that’s your fault for being a crappy parent you should of done more about it.
Why are you thinking so hard about my children’s genitalia?
If I had a trans child they would of been put up for adoption immediately. I don’t tolerate that in my house at all. The only way to solve this disease is to execute all the gays and trans people. We need to stop these degenerates immediately.
You would kill all left-handers too, right away. Right?
Nope just gays and trans people. They have no place on this earth but in the ground!!!!!!!
So, he would cry about it, but nevertheless kill is own children, his brothers and sisters, his parents, just because of a small genetic varaiation? And then again: why not left-handers, when a genetic variation makes you to a mass killer?
Or are you yourself gay, and try to undo that by killing around you? It wont help, it is genetic.
They have no place on this earth. All impurities should be wiped away. Left handers have nothing to do with impurities. If you wanna do all the left handers in then do it.
So you would really kill your own children for having slightly different genes than the majority?
I get more and more the impression that you fear that your own homosexual desires might be inspired by somebody who is also gay.
You should rather consult a psychiatrist or somebody to help you accept your own condition.
I don’t care what impression you get that is none of my business. I don’t need to keep repeating myself to you. If you have reading comprehension issues then again that’s on you. I’ve already stated what I think so figure out and stop asking the same thing over and over.
OK, this is my last word to you, “Cry about it”:
1st: your insistence makes the impression of you of a genetically gay person, who does not want to accept his physical condition and fears to be seduced by another gay person.
My advice is twofold:
1. Don’t go on a killing spree. You might be killed yourself and will at any rate be catched by police and judged for homicide for very looong time or even to death (I am dead set against the death penalty);
2. seek advice from persons who can help you to accept you as you are, and then live a happy life in peace with your biological self. Don’t cry about your personlal condition, but accept it, maybe as god given if you are religious.
Bye bye, and don’t spit too many death threats, the police might get interested in you to stop you before you create your personal catastrophy. I wont denounce you, don’t worry, but this site is public.
Again I don’t care what you denounce or what you think. I don’t know you and wouldn’t piss on you if you were on fire.
Typical woke coward
What does woke mean?
Incredible this avalanche of male chauvinism!
Hey Guys! You have all been created by a woman? And then became women hater? What about your mother?
So because people don’t find women sports interesting now they hate women?
Yes.
Nobody forces you to watch women competing.
But this avalanche of hate against women in this thread shows something completely different:
FEAR! FEAR!
I don’t find any commercial sports show interesting, but why should I then hate people, like how the male chauvinists here express their abonimable hate against their mothers, their spouses, their daughters, their sisters etc.
It is disgusting
We need to execute all the gays and trans people. Anyone showing symptoms after that will be killed on the spot. Once we cleanse the country of their filth we will move onto the Mexicans and foreigners.
Oh great now there’s a fourth one.
And all the incel and misogynist boys come crawling out from
under the rocks !
Speaking about yourself right?
Nobody is forcing you to be here. You can log off and not come back at anytime.
What about the male athletes?
yeah, men don’t get nearly enough attention in this world, lol
If Buick continues to support ACTUAL WOMEN’S sports, meaning biological females, and doesn’t throw women under the bus by telling the toxic lie that men who take hormones and get surgery can become female, then I will support this brand. Women are a huge buying demographic, so depending on their long-term strategy, they may have hit marketing gold with this. Presumably GM/Buick anticipates the cries of “TWAW” from the woke crowd and has a response ready, even if the response is silence. I don’t know much about Buick, but it seems to have a somewhat conservative, traditional image, so perhaps they will stand their ground against the male fetishists who push transgender ideology. Fingers crossed–I will be watching this situation.
yeah, I’m not wasting my time arguing about your gender cult with you. my message was meant for any Buick marketing people who keep track of this forum. by all means, believe whatever stupid thing you want to believe.
Mark Emmert said the NCAA loses 14 million dollars a year on women’s basketball. The left’s attempts to have”equity” as they call it doesn’t mesh with reality. Women’s basketball is a markedly inferior product vs Men’s BB. The average women’s college team loses to the average Men’s High School team. TV ratings are dismal for women’s sports not because of discrimination but because of the nature of its product. Unlike colleges which are forced to produce womens teams at a loss most private media corporations even as woke as they are bow to profits.
Right now the Men’s profits are siphoned off to pay for women’s sports at most colleges. Colleges have to abandon Mens golf or tennis or even basketball to meet the ever pressing need for “equity”
The left is pressing forward in their virtual reality and it has no answers when reality smacks it in the face. Leah Thomas ‘s fiasco is a disaster. At some point rationality will prevail over narrow insane ideology.
When sports fans are 50% women come back to the table. No one cares
I don’t see NCAA or Buick making commercials about all the NCAA women athletes losing to trans athletes ….propoganda and BS….SHAME ON NCAA AND BUICK