Chevy has released a video showing some behind-the-scenes action from the set of its popular Super Bowl ad for the 2024 Chevy Silverado EV.
The American automaker stole the show with its 60-second ad for the 2024 Chevy Silverado, which was inspired by the opening sequence for the hit HBO series The Sopranos. The ad shows Jamie-Lynn Sigler, the actress that played Tony Soprano’s daughter Meadow in the hit series, driving a 2024 Chevy Silverado EV RST First Edition from Manhattan to the Bahr’s Landing seafood restaurant in New Jersey. Once she’s there, she meets up with Robert Iler, the actor that played her brother AJ in the series, for a brief reunion.
The ad received acclaim from Super Bowl viewers, as it remains faithful to The Sopranos’ opening sequence. This is partly because the ad was directed using input from the show’s creator, David Chase, along with opening sequence director Phil Abraham. The theme music for The Sopranos also features in the ad, playing in the background as shots of Siegler driving the Silverado EV down the NJ Turnpike are displayed on the screen.
This behind-the-scenes look at the ad features commentary from Jennifer Hoffman, the senior manager for Silverado marketing and advertising, along with some further comments from Sigler and Iler, as well. As Sigler points out in the video, the ad is intended to evoke the theme of ushering in a new generation. For The Sopranos, that means Meadow and AJ continuing the family’s legacy, and for Chevy, it means introducing a new generation of battery-electric vehicles to help transition the American public away from fossil fuels.
Check out the video embedded below.
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Comments
Wow all that plastic no wonder the oceans are trashed.
Take us behind the scenes on why the configurator is not up.
I found out that configurators are only available on already in production vehicles.
So Chevrolet’s future for trucks is a larger version of the Honda Ridgeline?
Best commercial during the SB
I agree.
Jamie-Lynn Sigler brings sex appeal back to Chevrolet.
Needs 60 inch screen!
I liked the commercial very much. My only question is – were the charging stations actually permanently installed, or were they just props?
The best part was the music truck not so much 400 miles yea right flat ground wind at your back not realistic
that 67-68 camaro in background though
Really like the lines and styling cues of the truck
By far the best .even better than half time show .sopranos rule
How does a young woman like Jennifer Hoffman end up as the senior manager for Silverado marketing?
Can I get this with a 3 liter DMax Hybrid ?