General Motors‘ Thai business arm has recruited Thai television drama actor Alek Teeradetch Metawarayut to help promote the new 2020 Chevrolet Captiva crossover in the country.
As part of the deal, Metawarayut will make in-person appearances during the “Chevrolet Bold Your Way” promotional road tour through Thailand and will also feature the SUV on his YouTube series called Alek’s Food.
“The All-New Captiva really matches my on-the-go lifestyle,” the actor said in a prepared statement. “I plan to drive it a lot in the coming months, and feature it on my social media channels. This is going to be fun.”
“With Alek on board, we hope to reach customers seeking a next-level vehicle that offers sleek style, interior spaciousness and smart technology,” said GM Southeast Asia marketing boss, Sean Poppitt.
Additionally, GM Thailand is launching a campaign to find a new social ambassador for the 2020 Chevrolet Captiva. Entrants will be encouraged to prove their popularity and influence on social media, with the winner receiving a 20,000 THB per-month pay to make one social media post on the vehicle every month of the year. They will also receive a 2020 Chevrolet Captiva to drive for the full year.
As we reported last month, the 2020 Chevrolet Captiva will go on sale in Thailand this month. The vehicle isn’t a real Chevrolet, but rather rebadged Baojun 530 – a Chinese crossover born from GM‘s SAIC-Wuling joint venture. The mid-size crossover is offered in both two-row and three-row configurations in the country and is powered by a turbocharged 1.5-liter four-cylinder engine and eight-step CVT automatic transmission.
The entry-level, five-seat Captiva LS model will start at 999,000 THB in Thailand (about $32,765 USD at current exchange rates), while the mid-range seven-seat LT model is priced from 1,099,000 THB ($36,009 USD). The range-topping Premier starts at 1,199,000 THB ($39,285 USD) and the seven-seat option can be added to any trim for another 30,000 THB ($982 USD).
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Comments
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I want to shower you with sugar lumps,
And ride you over fences,
Polish your hooves every single day,
And take you to the horse dentist ….
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