Chevy Corvette Sales Stable At 5,788 Units In Q2 2019

August 20, 2019 8:16 am

Chevy Corvette sales increased in the United States and Canada, and decreased in Mexico during the second quarter of 2019.

Chevrolet Corvette Sales - Q2 2019 - United States

In the United States, Chevrolet Corvette deliveries totaled 5,788 units in Q2 2019, a decrease of about 0 percent compared to 5,785 units sold in Q2 2018.

In the first six months of the year, Corvette sales decreased about 5 percent to 9,731 units.

MODEL	Q2 2019 / Q2 2018	Q2 2019	Q2 2018	YTD 2019 / YTD 2018	YTD 2019	YTD 2018
CORVETTE	+0.05%	5,788	5,785	-4.99%	9,731	10,242

Chevrolet Corvette Sales - Q2 2019 - Canada

In Canada, Chevrolet Corvette deliveries totaled 753 units in Q2 2019, an increase of about 6 percent compared to 710 units sold in Q2 2018.

In the first six months of the year, Corvette sales increased about 3 percent to 927 units.

MODEL	Q2 2019 / Q2 2018	Q2 2019	Q2 2018	YTD 2019 / YTD 2018	YTD 2019	YTD 2018
CORVETTE	+6.06%	753	710	+2.89%	927	901

Chevrolet Corvette Sales - Q2 2019 - Mexico

In Mexico, Chevrolet Corvette deliveries totaled 14 units in Q2 2019, a decrease of about 36 percent compared to 22 units sold in Q2 2018.

In the first six months of the year, Corvette sales decreased about 38 percent to 24 units.

MODEL	Q2 2019 / Q2 2018	Q2 2019	Q2 2018	YTD 2019 / YTD 2018	YTD 2019	YTD 2018
CORVETTE	-36.36%	14	22	-38.46%	24	39

The ultimate Corvette C7

Competition Sales Comparison

Chevy Corvette sales increased less than 1 percent the U.S. during Q2 2019. Although the increase is negligible, it still represent an improvement compared to Corvette sales during the second quarter of 2018.

In fact, Corvette remained the best-selling model in its class by a significant margin, outselling all other models, including the Porsche 911, Porsche 718 (née Cayman/Boxster), Mercedes-AMG GT, Mercedes-Benz SLC-Class, SL-Class, BMW i8, Audi R8 (see Audi R8 sales), Nissan GT-R, Ford GT (see Ford GT sales), and Acura NSX.

Sales Numbers - Premium Sports Cars - Q2 2019 - USA

MODEL	Q2 19 / Q2 18	Q2 19	Q2 18	Q2 19 SHARE	Q2 18 SHARE	YTD 19 / YTD 18	YTD 19	YTD 18
CHEVROLET CORVETTE	+0.05%	5,788	5,785	47%	47%	-4.99%	9,731	10,242
PORSCHE 911	-26.86%	1,726	2,360	14%	19%	-5.15%	4,620	4,871
PORSCHE 718	-12.35%	1,490	1,700	12%	14%	-29.39%	2,155	3,052
MERCEDES-BENZ AMG GT	+127.77%	1,214	533	10%	4%	+103.28%	1,858	914
MERCEDES-BENZ SLC-CLASS	+13.95%	678	595	6%	5%	+0.51%	1,187	1,181
BMW I8	+208.43%	512	166	4%	1%	+136.97%	673	284
MERCEDES-BENZ SL-CLASS	-20.13%	492	616	4%	5%	-26.11%	928	1,256
AUDI R8	-60.86%	119	304	1%	2%	-31.46%	268	391
NISSAN GT-R	-52.07%	81	169	1%	1%	-42.76%	174	304
ACURA NSX	+176.92%	72	26	1%	0%	+62.37%	151	93
FORD GT	+88.89%	51	27	0%	0%	+101.49%	135	67
TOTAL	-0.47%	12,223	12,281			-3.42%	21,880	22,655

The Corvette accounted for 47 percent of the segment’s sales volume in Q2 2019, though – as always – we must note that many of the other segment contenders occupy higher price points than the Corvette, and therefore see lower sales volumes.

The premium sports car segment contracted less than 1 percent to 12,223 units in Q2 2019.

The GM Authority Take

The Chevy Corvette sales rebound during the second quarter is impressive given that the model represented by the sales figures is the now-discontinued seventh-generation Corvette / Corvette C7. The vehicle has been on the market for roughly six years now and is one of the oldest models in its segment, initially launching for the 2014 model year.

Additionally, Chevy Corvette sales outpaced the overall segment average, while also being one of six vehicles in the 11-car segment to see sales volume grow. We believe that the stability of Chevy Corvette sales during the second quarter is primarily due to very attractive discount offers for the current-gen Corvette C7, which can add up to $15,000 off in some cases.

2020 Corvette C8 Stingray

What’s more, the time frame represented by the aforementioned sales numbers includes April, May and June, and therefore is before the all-new, mid-engine C8 Corvette was revealed to the public on July 18^th, 2019. As such, it will be interesting to see how Corvette sales will fare in the third quarter of 2019, since that time period will cover the July reveal of the 2020 Corvette, giving us a better idea of whether potential customers are choosing to wait for the C8 or to buy the C7.

About The Numbers

All percent change figures compared to Chevrolet Corvette Q2 2018 sales
In the United States, there were 76 selling days in Q2 2019 and 76 selling days in Q2 2018
Corvette sales figures include all Corvette body styles, variants, trim levels and packages
Sales figures for Lotus, Jaguar and Maserati not available as the manufacturers do not break out information on a model level

About Chevrolet Corvette

The ChevroletÂ Corvette is a lineup ofÂ sports carsÂ sold globally. SlottingÂ above theÂ Chevrolet CamaroÂ asÂ Chevrolet'sÂ flagship sports car, the CorvetteÂ lineupÂ consists of the "base" Corvette Stingray, mid-level Corvette Grand Sport, Corvette Z06 andÂ range-topping Corvette ZR1.

The 2018 Corvette represents the fifth model year of theÂ seventh-generation (or C7) Corvette.Â Despite itsÂ age, the vehiclesÂ remains highly competitive in its segment. For the 2019 model year, the CorvetteÂ discontinues theÂ Carbon 65 EditionÂ whileÂ gaining the 2019 Corvette ZR1Â in Coupe and Convertible forms, along with two new colors - Elkart Lake Blue Metallic and Shadow Gray Metallic.

2016 Chevrolet Corvette Z06 exterior 013

Chevrolet is working on a next-, eighth-generationÂ Corvette. The modelÂ is expected to beÂ mid-, rear-engined, allowing it to push the performance envelope even further that the C7.Â See more on the rumoredÂ mid-engine Corvette.Â Though it was previously believed that theÂ C7 generation will be discontinued when the mid-engined model is introduced, we now have reason to believe that the model will continue being offeredÂ alongside the mid-engined model.