Opel will find itself in two new markets come April 2018. The brand announced export agreements for the North African countries of Morocco and Tunisia.
The export agreements are part of Opel’s long-term plans to double export sales by 2020. PSA Groupe and Opel selected the two North African countries due to greater potential in growing markets. In the past two years, the Moroccan car market grew by 25 percent. Opel will target a market share of 5 percent by 2023. The country is also the second-largest auto market in Africa.
In Morocco, Opel partnered with The Auto Hall Group to handle export operations and STAFIM will work with PSA Groupe to handle export operations in Tunisia.
Opel’s long-term plans will also see it enter “many new” export market by 2022. We know the United States is on PSA Groupe’s mind, and it’s very possible Opel will return to the U.S. by 2026 at the latest, per the French automaker. Opel targets 10 percent of Opel’s sales volume generated outside of Europe by the mid-2020s.
Comments
Opel is still present in Algeria North Africa which is a bigger market, but it has a mixed reputation of solid a bad car. I know that PSA will build the next Corsa in its new plat in Algeria in the coming year next to other PSA cars.
If PSA/Opel is no longer part of GM, why is GM Authority still reporting on it? Is there something that GM Authority isn’t telling us?
So GM realized that Opel workers were too expensive. So they sold the company to PSA. PSA has no problem letting expensive employees go. Once accomplished GM purchases ‘an interest’ in PSA/Opel.
🙂
GM shold not sold Opel R&D engineering.
Agreed! Opel did some of GMs best work. GM can always save money via scale and therefore should partner with PSA in critical areas where costs savings can occur.
Toyota is picking up satellites for this reason. PSA could aid GM launching AVs in the EU.
GM killed off Pontiac and Oldsmobile, but we still get news about them periodically on GMA.