After decades of work with General Motors, PSA Groupe has asked Opel engineers to return to their roots. The French automaker has tasked Opel with making its next-generation products U.S. compliant for a return to the market.
PSA CEO Carlos Tavares told Automotive News in an interview published on Thursday that work began on future U.S. products months ago, but the work has been “boosted” with help from Opel engineers who spent decades working for GM—the same engineers who’ve homologated European cars for the United States under GM. Tavares wants a PSA brand back in the U.S. by 2026.
“For us, it’s a great opportunity to merge their skills and their expertise to prepare the cars for the U.S. market,” Tavares said.
However, it’s unclear if Opel will be the brand chosen to lead PSA’s reintroduction to the U.S. The automaker will research the consumer market to decide which brand will lead the return.
PSA also brought on numerous executives to lead its return to the U.S., including Ben Winter, who formerly worked for Ford and Fiat-Chrysler. Winter will work with Opel’s engineers for the future American vehicles.