Global sales of new Cadillac vehicles totaled 25,231 units in July 2017, an increase of 1.8 percent year-over-year. The results represent the 14th consecutive month of sales volume growth for the brand.
“Cadillac is attracting youthful and affluent buyers that have never experienced the brand. This resulted in fourteen consecutive months of global sales growth,” said Cadillac President Johan de Nysschen.
In the first seven months of 2017, global Cadillac sales have increased 23.1 percent to 189,461 units.
July 2017 Cadillac Sales By Model
Cadillac did not provide sales on a per-model basis in July, a practice that first started at the end of 2016. It did, however, state that the XT5 luxury crossover continues to lead the brand’s sales with 75,659 units delivered worldwide so far in 2017, while achieving its second-best month in the United States with 5,504 sold during the month.
What’s more, sales of the CT6 grew 62.6 percent for the month, driven by market share gains in the USA and China. Sales of the ATS rose 7.9 percent for the month.
July 2017 Cadillac Sales By Market
Cadillac sales decreased in the United States but increased in China and Canada:
- Cadillac sales in the United States decreased 21.7 percent to 11,227 units:
- Retail sales decreased 22Â percent to 10,527Â units
- Fleet sales decreased 17.5Â percent to 700Â units
- Cadillac sales in China increased 37.1 percent to 12,006 units
- Cadillac sales in Canada increased 40.7Â percent to 1,223Â units
- Cadillac sales in all other regions (ROW, or Rest of World) decreased 4.1 percent to 775 units
- Cadillac sales in South Korea saw “significant gains”, according to the brand
Unlike in the first four months of 2017, Cadillac did not provide individual sales figures for Mexico, Europe and South Korea or the Middle East; instead, it has bundled sales from those markets in the single ROW (Rest of World) line item for July.
Sales Summary - July 2017 - Cadillac - Global
| Market | July 2017 / July 2016 | July 2017 | July 2016 | YTD 2016 / YTD 2015 | YTD 2017 | YTD 2016 |
|---|---|---|---|---|---|---|
| Total | +1.8% | 25,231 | 24,775 | +23.1% | 189,461 | 153,956 |
| United States | -21.7% | 11,227 | 14,341 | -5% | 83,300 | 87,672 |
| China | +37.1% | 12,006 | 8,757 | +69.2% | 92,363 | 54,575 |
| Canada | +40.7% | 1,223 | 869 | +20.6% | 7,630 | 6,327 |
| ROW | -4.1% | 775 | 808 | +14.6% | 6,168 | 5,382 |
July 2017 Average Transaction Prices (ATPs)
According to the J.D. Power Information Network, the average transaction price for a new Cadillac in the U.S. in July 2017 remained above $54,000, the second-highest U.s. average transaction price among major luxury automotive brands.
About The Figures
- All percent change figures compared to Cadillac July 2016 sales, except as noted
- In Canada, there were 25 selling days in July 2017 and 26 selling days in July 2016
- In the United States, there were 25 selling days in July 2017 and 26 selling days in July 2016
- Data is not adjusted for the difference in selling days
- China sales represent retail sales, rather than wholesales
- Europe sales are estimated and do not include Chevrolet Corvette and Chevrolet Camaro, which are offered in some European dealerships selling Cadillacs
Further Reading & Sales Reporting
- GM news
- Running GM sales results
- Running Chevrolet sales results
- Running Cadillac sales results
- Running Buick sales results
- Running GMC sales results
- July 2017 GM sales results
- U.S. GM July 2017 sales results
- U.S. July 2017 Chevrolet sales results
- U.S. July 2017 Cadillac sales results
- U.S. July 2017 Buick sales results
- U.S. July 2017 GMC sales results
- GM Canada July 2017 sales results
- Canada July 2017 Chevrolet sales results
- Canada July 2017 Cadillac sales results
- Canada July 2017 Buick sales results
- Canada July 2017 GMCÂ sales results
- GM China July 2017 sales results
- U.S. GM July 2017 sales results
Comments
Glad to see the CT6 holding its own. One huge reason why a full size SEDAN is still important in Cadillacs lineup, for China.
This is actually very poor growth for Cadillac, considering that the China market is growing massively for everyone. Cadillac US sales down 21% in July, with Cadillac US sedan sales down 42%. JDN as usual is blowing smoke about his “right driveways” aka “youthful affluent”.
The growth needs to come from crossovers. Or do you expect them to sell more sedans in a sedan-down market? They might be able to do so… but not with the current outdated/stale lineup.
As for “blowing smoke”… yes, they are trying to shift customer segments — as that’s where the market is and where it will be over the next 15 years. It’s called direction.
Alex Luft – yes the growth is coming from SUVs/CUVs and China, and that’s what I would expect in today’s market, where those are the hot growth sectors for everyone. Put out product in China today, and it sells. Put out a crossover in the USA, and it sells. I don’t expect US sedan sales to be booming in today’s market, but I also don’t expect them to drop 42%. Nor are they down 42% except at Cadillac. Cadillac used to be the leader in premium sedans, who knows how many sales they’d have today if they had stuck to their core values instead of imitating BMW. Of course they’d have to market their sedans as having a 1st class ride, which they would have if they had stuck to their core values.
JDN is blowing smoke because he’s trying to cheer the 42% decline in sedan sales as Cadillac eliminating the wrong driveways (well he said “right driveways” but the implication with that phrase is that there are “wrong driveways”). That’s the old “sour grapes” attitude, we didn’t want those sales anyway. Sure.
I don’t trust anyone who says “this is where the market will be in 15 years”. Not that I think they are intentionally lying (in all cases) but that far forward is simply unknowable. If GM/Cadillac could have predicted the popularity of crossovers today, they would have had more product ready sooner than they had.
As far as the taste of young people today (aka “the right driveways”), that taste is not set in stone forever as they age. For example I would imagine that the market for bubblegum among 9 year olds today is pretty high, the market for bubblegum for 29 year olds, not so much. And the market for hearing aids for 30-40 year olds is not very high right now, but in 50 years that group could buy a substantial number of hearing aids.
My point being that people are people (human physiology has not changed, perhaps other than people getting slightly taller and significantly fatter), and a 1st Class ride is still a 1st Class ride. Obviously the professional car writers have done a good job of saying “you don’t want your grandfather’s car”. And they don’t, no one except a car collector wants a car that was designed 50 years ago. But if someone’s grandfather appreciated a 1st Class, roomy and comfortable ride – then why would some young person be against a modern version of that? They are really going to prefer a cramped hard ride, like wearing a hair-shirt for religious reasons, to a nice roomy ride? Simply because “grandpa” preferred it that way? And if younger people don’t want a 1st Class ride now, might they want it in 15-30 years? Or do you honestly believe that once the current people who appreciate a 1st Class ride die off, no one will ever come along who wants it again?
The last time I checked, GM is a publicly held company, not the private enterprise of JDN or Barra or anyone else. As such their job is to maximize profits for the shareholders, not to make a personal artistic statement about “right driveways” while tanking US sedan sales 42%, and overall vehicle sales 21%. Yes CUVs and China saved JDN’s bacon to the extent that Cadillac scratched out a meager 1.8% overall gain, but it should have been much higher given the strength of China and crossovers for everyone.
All I’ve done is pointed out the numbers underneath that +1.8% overall facade. JDN IS blowing smoke, trying to hide his dismal -42% decline in US sedan sales. Did the overall US luxury sedan market decline 42% in July? I don’t think so! And given that Cadillac was already coming from a weak position in recent years (thanks to the failed BMW imitation strategy), it should have been easy for JDN to either post small increases or at a least reasonable holding action, rather than massive declines.
But yes let’s cheer on JDN – the man with the crystal ball that sees 15 years into the future. Just like Melody Lee with her 10 year crystal ball, only 50% better!