2016 has been a rough year regarding the passing of many prominent names in a plethora of industries. One of them was famed musician, Prince, who passed away on April 21, 2016.
Following his passing, Commonwealth/McCann went to work to create the perfect tribute to the iconic musician. The ad featured a black background with a contrasting red, Chevrolet C2 Corvette Sting Ray which merely read, “Baby, that was much too fast”, a reference to Prince’s 1982 song “Little Red Corvette.”
Now, according to The Detroit News, the ad has received top honors from The Adcraft Club of Detroit, which named it Ad of the Year. Commonwealth/McCann and General Motors were both praised for the tribute advertisement, which ran in six newspapers across the United States.
“It’s close to a perfect ad. It’s simple. It’s pure. It’s beautiful,” said Michelle Rossow, executive director of Adcraft Club of Detroit and the Adcraft Foundation. “It was a fitting way for a brand to pay tribute to a global icon like Prince.”
The striking tribute also followed Commonwealth/McCann’s award for “Best of Innovative Media” for the Chevrolet Malibu’s theater advertisement.
Comments
I don’t understand why GM would want to be tied to a doper who OD. as a owner of 11 new corvettes since 1959 I was offended when GM did this.
Like Sgt Hulka from Stripes said, ‘Lighten up, Francis.’
we have kids dying all over the country OD ing and we glorify a person who was so weak he could not live a clean dope free life. he should be shown as a example of what being a doper does to you, you end up dead before your time. dopers have a death wish because they all know what will happen some day.
As I understand it, he began using opiates as prescribed by his doctor for back pain (?). So people get addicted to Vicodin or OxyContin, (Brett Favre, for one) – then the doc cuts them off, so they often move on to cheaper, available options, Army vets, housewives, NFL quarterbacks – it’s an equal opportunity evil.
There’s no glory in going out the way he did.
if his back was bothering him why not just take his millions and set down instead of jumping around on the stage ??? he like being high lets face it and it bit him in the ass.
I’m no expert. I don’t know – you treat an affliction that turns into an addiction? I’m not defending or attacking – there are few happy endings to stories like this one. Favre kicked it, but he seems to be an exception. It’s an evil road to go down.
Is that a poster that can be purchased?
The problem today is doctors too often like passing out pain medicine like M&Ms.
People just say they hurt and these meds are very addictive and so many people are not strong enough willed to walk away from them. It is too easy to keep taking them.
Then they take too many or they mix with other things like alcohol or other drugs and die from it.
Too often they want to call addiction an illness but it too often is the inability to walk away and environment. Many go thought rehab and then go right back into the environment that got them there to start with and around friends that took them there.
It is sad in a case like this and even Elvis where those around the person did not step in and stop them before it was too late.
I wish they would stop calling this accidental death when it really is unintended suicide.
Yet we still have large numbers of people wanting to add to the number mind numbing elements that are legal. We tell our kids not to do drugs but yet so many tell their kid not to do it then they themselves do it.
It is sad that this happened when it could have been avoided. It was a nice way to address it here. though drugs are never a good way to go out it is still proper to show respect and morn the loss.
If anything turn it into a teachable moment.
Motorman, ur an idiot