Television advertising analytics company Ace Metrix named Buick the 2013 Brand of the Year for its ingenious advertising campaign. The Ace Score measures ad creativity based on at least 500 persons, who represent the TV viewing audience, reaction to the ads. The 500+ people then score each ad. Buick won the luxury automotive category based on witty ads that focused on performance, value and technology. This award comes after Buick’s annual sales increased for the fourth consecutive year, and setting a new global sales record. Additionally, the Buick Enclave “Landing” ad has been the highest performing luxury or non-luxury vehicle ad since Ace began their testing in 2009.
In order to qualify for Ace Metrix Brand of the Year award, a brand must unveil five or more exclusive pieces of creative advertising in an industry with more than 100 pieces of creative work and five qualifying brands in that industry.
Comments
I think the Paton and shaq commercials are absurd. I can’t believe Paton could fit in a verano and shaq in lacrosse.
i noticed for the Shaq commercials they never show him getting in the car. they just show him opening the door then they go to a shot of him in the car.
Buick needs to redo its lineup by 2017 (at the greatest). Some new GS models (and not with the same engine like the Regal) would be very nice as well!
Verano Sedan/Hatch GS: 3.6L V6 VVT, SIDI, AFM and iVVL with 305HP and 275LB-FT
Regal Sedan/Coupe/Wagon GS: 2.8L Supercharged V6 VVT, SIDI, AFM and iVVL with 350HP and 380LB-FT
Lacrosse Sedan GS: 3.6L Twin-Turbo V6 VVT, SIDI, AFM and iVVL with 400HP and 415LB-FT
Encore CUV/Wagon GS: 3.6L V6 VVT, SIDI, AFM and iVVL with 305HP and 275LB-FT
Anthem CUV GS: 2.8L Supercharged V6 VVT, SIDI, AFM and iVVL with 350HP and 380LB-FT
Enclave SUV GS: 3.6L Twin-Turbo V6 VVT, SIDI, AFM and iVVL with 400HP and 415LB-FT
Chevrolet needs an Equinox SS with a 5.3L V8 VVT, SIDI, AFM and iVVL that has 365HP and 390LB-FT with lowered suspension, HiPer struts, sport front and rear fascias, full-color HUD, Alcoa rims, Brembo brakes, Recaro quad front and rear heated/cooled bucket seats, Panoramic moonroof, digital gauge cluster, Bose 12 speaker system, Magnetic Ride Control, Interactive Drive Control etc.