Buick just witnessed a historical moment. This is because the brand delivered 1,032,056 vehicles in China, the United States, Canada and Mexico in 2013 — a new record, spanning Buick’s 110-year history. Previously, the record was 1,003,345 in 1984.
The rise in sales can be attributed to both strong economic growth in both China and North America with global sales up 15.4 percent over 2012. Specifically, China saw a 15.7 percent sales gain domestically with 809,918 total sales, while the U.S. followed behind with a 13.9 percent sales increase at 205,509. Also in America, 42 percent of Buick buyers were new to the brand and to General Motors. Meanwhile, Canada followed suit with a 9.5 increase in 2012.
Buick attributes this growth also to their global growth in both crossovers and sedans from their lineup, calling it “among the freshest in the industry and the strongest the brand has ever featured.”
Specifically, the new Encore crossover ended 2013 with 97,311 sales globally, and the three-row Enclave ended its best year of U.S. sales in 2013, growing 6.5 percent in North America. Segregated to China, the GL8 posted an annual sales gain of 9.7 percent.
Also in China, the Excelle compact sedan commanded a nice lead in its segment, delivering 6.9 percent sales growth. Combined, the Excelle, Excelle GT and Verano compact sedans combined globally to deliver a 16.3 percent gain, while sales of the Excelle XT hatchback, sold only in China, were up 17.5 percent.