Cadillac has announced that its recently-unveiled Elmiraj Concept Coupe will make its first European appearance at the IAA, the 2013 Frankfurt Motor Show, in September, thereby marking the concept’s European debut.
The Elmiraj Concept Coupe is widely thought to be a precursor to a future Cadillac full-size sport-luxury vehicle named LTS, which itself is expected to be sold worldwide. In that regard, showing the vehicle to a European audience and soliciting their feedback could serve as an important step in determining the initial reaction and subsequent sales success of a production model based on the Elmiraj Concept in the region.
Another Cadillac model making its European debut at the 2013 Frankfurt Motor Show will be the all-new 2014 CTS midsize sport-luxury sedan, while the extended-range electric ELR coupe will make its German debut during the event.
Overall, it will be interesting to find out what European show-goers think about the Elmiraj, which we’ve been told utilizes GM’s currently-under-development Omega platform, as well as the-new CTS, which rides on GM’s new Alpha platform. So, if you’re European and are going to the Frankfurt show next month, we’d love to hear your thoughts on the Elmiraj, CTS, and ELR.
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Comments
I don’t care where it’s going to be showed if it doesn’t make it to production than I’m not interested
This is a signal that this car it made to appeal to a global market. GM is sending signals where they are going with this car.
As for being built give it some time as they are getting there. Keep in mind there is a 3rd version to come yet and it will be even closer to production than this car.
This car as great as it is would never reach production as is. It is about 80% there from what we can see and even less so on the internals we can not see some of which are not functional.
There is method to there madness here and we just need to step back and take in in as it rolls out.
Screw that, because as we know with Caddy, they always water down the concepts we love to something we won’t recognize or prevent it from entering production . No, I don’t need to see a third model thank you. We don’t need anymore Caddy mind**** after the Sixteen, Cien and Ciel concepts going bust…
The Frankfurt IAA (“Internationale Automobil-Ausstellung” = “International Automobile Exhibition”) is not just an European event; the IAA claims to be world’s largest motor show with more than 1000 exhibitors and nearly 1 million visitors from more than 100 countries. Last time, at the IAA 2011, the exhibitors unveiled 183 world premieres.
The show traces its history back to an exhibition in 1897 of 8 cars in the Hotel Bristol in Berlin, from there growing to an annual event in Berlin, moving to Frankfurt after the 2nd World War. In 1991, the show was split into two: IAA Passenger Cars held in odd numbered years in Frankfurt, and IAA Commercial Vehicles in Hannover in even numbered years.
Two days before the official opening of the show are reserved for journalists (2011: >12’000 from 98 countries), the first two days (Sept. 12 & 13) of the actual show for trade visitors, and from September 14 to 22, the show is open for each and everybody.
Although living in Frankfurt for more than 3 decades, I have always rather fled the event and preferred to be out of town during the show. I always preferred the annual book fair at the same place in October. Maybe this time I venture into the motor show for an afternoon.
The 2 IAAs are organised by the VDA (Verband der Automobilindustrie), the German Association of the Automotive Industry (VDA) with about 600 member companies involved in production for the automotive industry in the Federal Republic of Germany, not only the automobile manufacturers, but also automotive suppliers, and manufacturers of trailers, special bodies, buses, also four other industry associations of areas related to the automobile industry as corporate members and as extraordinary members some companies like tyre manufacturers, the chemical giants BASF and Bayer, and the fuel suppliers.
Showing this car in Germany will be like Jessie Owens showing up for the summer games! The Germans thought they were so bad and Hitler thought he was going to see his people take over the games and what happen a American stole the show and showed the Germans we beat you know we will beat you in a few years and we will beat you for decades to come!
Otherwise it’s a great way to show those euro people what GM can really do!
And no Opel, vuaxhall, and holden you don’t get one!
People say Caddy won’t sell in Europe, that’s nonsense!
You’re an ignoramus and a scumbag.
Have you ever once left small town America, never mind the North American continent?
Funny you say that! You know I live in one of the top 5 or 6 largest cities in America, and I can assure you I have been to more countries in the world then you or most of the people who post on this website!
Let’s face it you don’t like me cuz I’m not afraid to speak the truth, everything I said about Germany was correct wasn’t it!
I just wasn’t nice about it, I don’t believe in being PC!
(Serious thought and insight has nothing to do with PC.
You like to root for the home team, an American brand, but you don’t seem to understand that all GM autos are built via a global design and supply chain. Caddy, Buick and Chevy are no more or less American than Opel or Austrlian ‘based’ Holden. Also, most GM cars are up on Opel or Korean platforms.)
I love this car. It should go to production as is from a design standpoint. It has some sort of retro vibe going on and sort of reminds me of a 70s Chevelle when topless. Only the front facada needs some work but I do love the larger badge minus the Crest.
Caddy is proving that the brand can go toe to toe and even surpass the German brands–poor Lincoln. I only wish the Germans could overcome thier economic nationalism.
Why do you feel the need to talk down to euro people and people on this website? As if traveling more than others makes you superior? People like you give Americans a bad name.
The problem I have with euros is that they expect us Americans to buy their cars and have no intention of buying any American car!
It’s not because of the content of the car it’s because of where the car comes from and what that car represents!
Plain and simple they don’t want anything to do with us but they sure want our money!
Who is the ‘they’ who expect us to buy European cars while ‘they’ won’t buy ours? Should the German government force people to buy Chevy?
Car sales are not some swap meet where you buy ours and we buy yours. There is economic nationalism at play in Germany (Japan, too) but Americans like choice when it comes to cars.The WW2 crap is old and played. Israel buys German cars and they above any nation have the right to be bitter.
I do wish GM could break the German grip on percieved quality; however, as another poster poited out, American automakers have turned to thier European divisions since the crash in order to cut costs/increase scale.
No buddy, blame our government. If they didn’t want foreign makes to offset our national brands, they could do so…but due to capitalism, you know how that goes. And with that, our American brands have finally gotten off their arse to answer the bell…because you and I know that in the past they didn’t
Maybe its time to say: don’t feed the troll.
Most GM cars have a lot of Opel/Vauxhall in thier DNA. Caddy usea Epsilon 2 platform.
Ford with each new model becomes more of a European auto maker in their quest for world cars.
Chrysler is uber-Euro with Fiat platforms and engines.
The ElMiraj is NOT American anymore than XTS. Furthermore, GM has evolved Art and Science design to suitChinese tastes.
GM and Ford have always sold European engineerd cars around the world for decades! The only big exception was the North American market until the financial crisis. In South America GM rebadged Opel cars as Chevrolet for many years and with big success. The Fiesta or the Focus are rooted in Fords German subsidiary Ford-Werke.
The crisis transformed the American car industry into a truely global industry in terms of what the big three now sell in the US.
We now get better, more stylish cars but I do wonder where some of the design jobs went in Detroit. One Ford and similiar moves at GM seems so logical but so did the notion of N A specific cars or for that matter Australian cars like Commodore and Falcon.
I think we are seeing the development of a global car culture in terms of design and styling.
If most chevys buicks and Cadillacs have opel and vauxhall s dna then why won’t you buy chevys buicks and Cadillacs?
You say you wont buy American cars but then you say those same cars you won’t buy are designed by people who live in your local area!
Would you buy a Mexican built American car over an American built Japanese, German or Korean car just because the money goes to an American company? You should be happy that foreign companies investing in the United States and create new jobs. I doubt you have ever travelled to Europe otherwise you would see Europeans buy Fords with the difference that Euro Fords are built and engineerd in Europe especially in Germany. The Euro Fords are often seen as German cars here and not American, and the quality is completely different from their American counterparts. Now you can decide whether a German or Korean image is better to promote a car. Real American cars have a serious image problem in terms of quality, except for muscle cars where it does not matter. I saw a various American Toyotas, Nissans, Hondas etc. and even they had a miserable quality compared to their Japanese and European built sisters. Why Buick? Have you forgot that most Buicks are simply rebadged Opel cars? Who says that we do not buy Opel cars. Opel/Vauxhall is the third strongest passenger brand here just behind Ford and Volkswagen.
@Brian Ritter Mercedes-Benz: 610,262 units, Audi: 717,898 units, BMW: 655,457 units and Cadillac sold silly 456 units here in Europe in 2012. You live on your own fantasy world and do not come up with World War 2 crap. We live in 2013! The German luxuary brands sell nearly as much as volume brands and much more cars than the so called value brands. Europe is not North America and a good car is not enough to succeed here!
Well we both know why you don’t want me to bring up ww 2! Yea it still stings a little bit doesn’t it!
Now on to your numbers cars are purchased by people in Europe based on where the cars come from and what that car represents!
If you purchased cars based on performance and price then the corvette would out sell all of your euro over priced junk!
You hate America! It shows in how you spend your money but instead of hating us you should be thanking us everyday for what we did for you!
One last thing the only reason the world is allowed to compete with the US is cuz we let them!
Are you paranoid? Where the hell did I say I hate America!? If I would hate the US then I would have no Apple or HP products at home. BTW do you hate Germany or Europe? Obviously this is the case and you choke on your envy about our cars. Ferrari and Rolls Royce are junk?
Vauxhall, Jaguar, Land Rover, Range Rover, Mini, Aston Martin, Bentley, Rolls Royce, Caterham, Morgan, Lotus, Areil, Triumph, Norton, Audi, BMW, Mercedes, VW, Porsche, Opel, Ferrari, Maserati, Ducati & Aprilla all rubbish eh? I don’t think so. BTW rather than helping the excellent American brands your comments are turning people away from them.
Anyway the Cadillac concept car looks great on the pictures. Perhaps I will go to the 2013 IAA in Frankfurt again. I was already there in 2011 and it was great. Maby the new ATS and XTS are also there at the Caddy stand.
“Well we both know why you don’t want me to bring up ww 2! Yea it still stings a little bit doesn’t it!”
It’s because you’ve played this card many times before, and rather than help any of your arguments, it just makes you look dumb and like you’re got nothing relevant to add to the discussion.
The root of all your arguments about why people should buy from GM is from “the war”. Not once has it ever been about product quality, engineering, technological features, or brand image.
Cadillac has a massive image problem in Europe, and drugging up tired comments about WW2 and flavouring it with your own blend of jingoism isn’t going to convince Europeans that Cadillac is worthy of their consideration.
I hope these comments will not lead to World War III (after we fought the first two against Germany). I have German blood through my great-grandmother, but I am not in favor of their assumed dominance. I am fully American (A North American is a more complete description) and I do wish General Motors can fight back that German engineering illusion, and sell more American produced vehicle worldwide, while reducing German imports here in the U.S.
BTW, If someone pays for my expenses, I can travel to Frankfurt and report my findings!
Dude my family is from the old Germany! My grand daddy came here and my dad and I were born in America!
Please don’t compare Europe to the US! It’s not even close!
Your Chevy Malibu was designed mostly in Germany–did you know that? It has an Opel platform plus Germany handles that segment in conjunction with Korea.
Instead of reciting war history maybe you should read up on auto data.
So explain this to me if Germany help design the malibu which I already knew! And it gets its dna from Europe then why won’t you euros buy it?
Euros say they will buy fords cuz they are built for Europe and here you have a chevy that was designed in europe and you won’t touch it!
This is where you lose all of your respect!
The real reason people in Europe buy fords is because GM owns there beloved opel and vauxhall and they never want to see there local brands go away! So they say no to chevy buick and Cadillac no matter what so that thier local brands never get replaced or fazed out!
Buying a ford doesn’t create this problem for you!
A buick and a opel are the same car, so explain to me why you won’t buy a buick?
That’s been my point all along!
I bring up the war cuz when I travel to Europe I realize the people there don’t like Americans! It pisses me off that your people don’t have more respect for the things we have done for you!
^ thinks cars have DNA. ^
“I bring up the war cuz when I travel to Europe I realize the people there don’t like Americans! It pisses me off that your people don’t have more respect for the things we have done for you!”
Have you considered America’s behaviour in international politics since the war? How about it’s foreign policy, or it’s theocratic export culture?
There was a time when lots of people would pat the backs of Americans and offer them room and board if they were overseas. Sadly, America has let that image fall to pieces in the last 60 years and often when “normal Americans” go overseas, they are the ones who unfairly catch hell for it.
It’s simple. America’s social system can be divided into two classes. Normal Americans and “REAL” Americans. Can you guess which one you are?
(Hint: If you have a pet bald Eagle named ‘Freedom’, you’re not a normal American, you’re a “REAL” American.)
As I said before Europeans in general buy not only car but also the brand reputation. This is a matter of taste. For example Dacia or Lada drivers don´t care about the brand. BMW is just behind Citroen in European sales, but BMW does not sell commercial vehicles or cheap small cars like Citroen. Volkswagen has the VW Phaeton but the car does not have the same reputation like the Audi A8 or Bentley Continental, although these cars share the same platform and the Phaeton is not a bad car. The Phaeton would be dead, if there was no strong demand from China. Why I won’t buy a Buick? Because I’d be kidding myself, if I buy a German engineerd and built car with an American sticker, which starts at around 25,000 Euros. Would an Apple fan accept a Samsung Galaxy sold as an Apple 5? Or the other way round would you buy the Buick Regal as an Opel? Have you ever dealt with the history of Opel and its models? That would make most sense for me to sell the Insignia what it is: An Opel. GM has little experience with brand management unlike Volkswagen otherwise Pontiac or Oldsmobile were still alive. I hope GM has learned from its mistakes from the past.
Would I buy a buick regal as a opel? Yes! And do you know why? It belongs to the GM family!
The only pig headed snob here is you! Your the one that can’t see past a emblem!
You act like I’m the one that is short sighted when in reality you have no vision and only focus on what s right in front of you!
See I’m a GM supporter, you are a opel vauxhall supporter!
You can talk bad about GM’S of brands all you want, I talk bad about opel and I’m a a hole!
The day you think your better then America just let us know and will send over a carrier to put you in your place!
Ritter, shut up. All you’ve done is mooch on the sacrifice of American soldiers who actually fought and died during the war. The remaining WW2 American solders are worthy my respect and my time. I’m not not an American or a European, but I know where respect is to be given. Their respect is hard-earned and well deserved here now, and onward into the future, even if they aren’t here.
You, by contrast, have done fuck all except mooch and sponge off their legacy. You’re thinking that just because you’re an American, that you should get the same respect as a decorated WW2 American solider. You’re hopelessly undeserving of respect, and you wonder why when you travel to Europe that nobody has any respect for you. It’s because the European are likely only willing to extend their respect for Americans as far as those who are deserving of their respect.
Respect is earned, not handed out. An American WW2 veteran and you are two different people. One is a living embodiment of valour, the other is a sponging child.
I may never meet an American solider of WW2, but I would give up things like a seat on a bus for them, the lions share of my whisky, or the shade of an umbrella from the burning sun. I wouldn’t even stop my car at a crosswalk for you, even if you had the right of way.
Respect is earned and not given.
Finally, I know what your problem is. It’s something you Americans call ‘entitlement’, and you suffer from such entitlement believing the world owes you respect personally.
You think you’re entitled to the world bowing and worshiping the ground you walk on based on the actions of brave men you never knew, who fought harder than you ever have, who have scarified more than you ever will, and have seen humanity differently than you ever seen.
And you have gall to think that your own shit doesn’t stink, and that you lord over everyone simply because you see yourself and a WW2 90 year old veteran as equals.
You have no power to send naval carriers anywhere, blowhard.
At least I have spent my fair share of time on a us navy carrier! I have plenty of metals from war time action then you or many if not all on this site!
Go ask the people in Bosnia if they respect the us that helped them end the blood shed during the mid 90s
That’s just one of my stops during my military career
There you go again catergorizing everybody on this site without knowing any of us. Stop alienating yourself.
Stop speaking my mind cuz I dont agree with you?
I don’t care if you have a purple heart. You’re unworthy of respect because you offer none to others, and you mooch off the valour of WW2 veterans as if it were your own in a desperate bid win respect from other nationals simply for being born in America.
Simply by being born, you believe you’re entitled to respect abroad. You are as mistaken as you are deluded.
At least I love and respect my country!
The naive days of being a ‘Chevy Man’ or a ‘Ford Man’ have more or less passed. This is not to suggeat that customer loyalty after a good experience is over, far from it; but these days retention is earned and unemotional.
European buyers have no emotional connection to Chevy. We form connections to brands in our youth and Chevy just wasn’t playing in Europe because that was Opel turf as decided by GM brass.
I agree that Chevy is going through an ID crisis in not only Europe but also to an extent here in the US seeing as the brand has stood for too many thing and thus nothing at all over the past 20 years.
The reforms that began under Lutz and continued past reorg have helped a lot but the passenger cars still lack the transformative zip we’ve seen with Kia or even the rebranding efforts over at Ford.
As for the EU, Chevy would be smart to go after Skoda market with a more for less image. To better MPG, I suggest engines and powertrains from PSA.
I remember when there were chevy and ford families, when entire families stood for something a way of life! Now people don’t have the back bone to say this is where I stand!
I’ve been a chevy man since I was a little kid, I have only owned chevys but I have driven just about every car at least once! I worked in a repair shop for years!
As for Europe nobody has been able to answer this for me, if opel designed the regal would people in Europe buy a buick regal version of it?
If the answer is yes then I respect you, but if it’s no then that means you have no love for GM!
See a guy bounce from one car make to another is like watching some dude wear a Yankees hat one year and a dodgers hat the next, or a Cowboys hat one week and a Patriots hat the next!
Just sad and pathetic! Grow some balls pick one and stick with it!
First, I am an American. Secondly, for you to say Europeans owe us the purchase of a Chevy, Buick or Caddy in exchange for the war is insane.
Yes, we helped them but we Americans got very rich via the war and became a superpower so there is no need for German’s to butt kiss GM US brands.
Branding is everything–at one point Opel controlled almost half the German market and the badge still has meaning to locals.
GM used a regional system as opposed to Ford and we see the results today.
Why do you hate non US GM brands: Holden, Opel and even GM Korea have built some great cars so what is your bias?
I think you don’t comprehend the auto business orthe manner in which GM has done business regionally for 100 years going so far as to tweak Pontiac for the Canadian market and shift Chevy to extreme value status in the developing world.
I think you are just bitter that Olds and Pontiac died while Holden and Opel survived and you fail to understand the economic reasons why.
Dude you got me all wrong! First of all im glad Pontiac olds saturn sabb are all gone! Not sure why hummer had to go but that’s a topic for another day
I never said Germany should buy our cars because of the war! I said they should respect us for what we did for them and not just the war remember that wall we help bring down?
My point all along has been my discuss towards any country that will buy opels vauxhalls and holdens but refuse to buy the other GM brands!
I said before I would buy a holden opel vauxhall no problem so my why won’t people in Europe and Australia do the same?
Yeah, we help others and ourselves just like any nation and Europeans get that. You speak as if they should buy Chevy as some form of tribute, an economic thank you Red, White and Blue and this is silly because no one shops like that.
Why is it wrong for them to buy local and therefore employ locals? Also, you miss the point that Chevy was presented in the E U late and as a shabby value brand from Korea. What sort of impression would a Korean Daewoo leave on you?
As for Caddy, untill 1999 they were too big for Europe.
You also need to remember that Sloan did not want anything but regional brands in Europe and he and those who followed worked hard to make GM Europe all about Vauxhall and Opel.
Simply put, Chevy made a poor first impression on Europeans and lacks the brand equity of other US firms like Ford.
Advice: Stop insisting you are correct and consoder the info
This idea that chevys image is bad because a car comes from Korea is pathetic! I have no problems where GM’s cars come from, that’s where we differ!
A car that’s built in Korea or Mexico or south America doesn’t matter to me at all! I also back this up cuz I use to own one of those little cars from Korea! There were nothing wrong with those cars that came over with bowtie s on the hood!
They only reason you like and talk positive about ford is because it’s made in your area!
The only reason you don’t like the chevys is cuz they are not built locally and you worry that chevy just might replace those local brands if chevys were made in your area!
Would you buy a chevy if it was made in your town?
Again, do some research.
Chevy cars in the E U were nothing like US Chevys but rebadged Daewoo cars designed before the GM takeover. It took years for them to get cars like Aveo. This has nothing to do with Korean imports–Kia is one of my favs as is Mazda from Japan.
In NA, GM made more cars in the US than Ford with exception of Spark and Encore. GM is the only automaker to make a compact, Sonic, in the US par an agreement with the UAW.
Ford produces far more cars in Mexico so get your facts clear man.
Why do you think that I like Ford? I like that Ford got their sh-t together with a global line up but I’ve never been a Ford guy.
If you are not a ford fan then why are you promoting the great things you think ford has do!
I’m a die hard chevy fan and I love GM all off their brands! You never talk about the enemy, I never give ford props for anything my focus is on GM and making it better!
Chevys that come from the us Korea Asia Europe shouldn’t matter! There all GM cars and should be treated as so
I like all cars but have a soft spot for GM. No company is my enemy.
Ford has done some great business stuff and GM is following in an effort to increase margins without loosing share.
As for the Daewoo Chevy cars in Europe, the were not designed by GM and were of poor quality. It is silly to likeba car that harms the rep of your favorite marque solely because it is badged with a bow tie.
You can respect the hard work and efforts of rival companies because they help the entire industry and give buyers better cars. It is immature to view Ford as your ‘enemy’ when they partner with GM on R&D.
Brian Ritter is a fan, and thus is led by his emotions. Out of these emotions he is fixated on GM branded cars, and doesn’t care where those are produced.
Rational car buyers in Europe did and still do buy cars imported from Korea mainly because of their lower price, and thus do not care about the brand label slapped on those cars, be it “Hyundai”, “Daewoo”, “Chevrolet”, or “Kia”. So they reacted with a shrug when the Daewoo Matiz was suddenly labeled as “Chevrolet Matiz”, the Daewoo Nubira as “Chevrolet Nubira”, without any other difference but the label.
It might be that the current decline of Chevrolet sales in Europe results from a kind of identity crisis, where potential car buyers start to realize that Chevrolet is not a cheapo Korean brand, but a US-american one, and US-cars have the bad image of being those huge gas-guzzling barges with a wobbly suspension, and screaming tyres at every street corner, as presented in Hollywood movies.
At the same time, those who look for bargain prices find them now in the Renault-owned Dacia brand.
And on the other hand, Hyundai has earned, I believe, the reputation of being a quality brand. The cars are good looking (designed in the Hyundai design center in Rüsselsheim, the same town where Opel is located), and were prominently on display by Huyndai’s sponsorship of the FIFA football championships (in Germany: male 2006, and female 2011).
Then we just disagree on the car thing
It’s GM or nothing!
What happened to people’s loyalty?
@Brian Ritter Here you can inform yourself, if you don´t believe me. Ferrari sold 1,494 458 Italias for comparison. Infiniti is since 2011 here and they sold 3,024 units and Lexus sold 26,817 units, which is by far the best selling none European luxuary brand.
http://bestsellingcarsblog.com/2013/02/10/europe-full-year-2012-top-350-all-models-ranking-now-available/
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