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Buick U.S. Sales Increase 4.7 Percent To 22,285 Units In December 2017

Cumulative U.S. sales of GM’s Buick brand increased 4.7 percent to 22,285 units in December 2017.

Retail sales increased 14.6 percent or 2,764 units to 21,637 vehicles, representing 97.1 percent of total Buick sales in December 2017. That compares to 18,873 retail sales in December 2016, which represented 88.7 percent of total Buick sales. The performance enabled the brand to have increased its retail market share 0.2 percentage points to 1.6 percent.

Fleet sales decreased 73.2 percent or 1,767 units to 648 vehicles, representing 2.9 percent of total Buick sales in December 2017. That compares to 2,415 fleet sales in December 2016, which represented 11.3 percent of total Buick sales.

Sales Summary - December 2017 - Buick - USA

SalesSales Mix
Total22,28521,288+4.7%+997100.0%100.0%
Sale TypeDecember 2017December 2016December 2017 / December 2016December 2017 - December 2016December 2017December 2016
Retail21,63718,873+14.6%+276497.1%88.7%
Fleet6482,415-73.2%-17672.9%11.3%

Individual model sales performance was as follows:

Sales Results - December 2017 - USA - Buick

MODELDEC 2017 / DEC 2016DECEMBER 2017DECEMBER 2016YTD 2017 / YTD 2016 YTD 2017YTD 2016
CASCADA-35.14% 408629-21.78%5,595 7,153
ENCLAVE+40.16% 5,3263,800-6.66%48,564 52,028
ENCORE+3.83% 8,0527,755+12.05%88,035 78,565
ENVISION+54.06% 6,0563,931+189.16%41,040 14,193
LACROSSE-50.99% 1,3852,826-26.91%20,161 27,582
REGAL-23.22% 1,0051,309-41.72%11,559 19,833
VERANO-94.89% 531,038-85.87%4,277 30,277
BUICK TOTAL+4.68% 22,28521,288-4.53%219,231 229,631

About The Numbers

  • All percent change figures compared to Buick December 2016 sales, except as noted
  • There were 26 selling days in December 2017 and 27 selling days in December 2016

Further Reading & Sales Reporting

GM Authority Executive Editor with a passion for business strategy and fast cars.

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