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70 Percent Of Chevrolet Bolt EV Buyers Are New To The Brand

Chevrolet hasn’t rolled out any “Real People, Not Actors” ads for the 2017 Chevrolet Bolt EV, but it may not have to. General Motors shared a few noteworthy stats during a briefing ahead of its Bolt EV autocross event.

Most importantly, 70 percent of Bolt EV buyers are new to the Chevrolet brand, which has given Chevy newfound tech credentials among the electric vehicle audience. Additionally, 33 percent of Bolt EV owners did not own an alternative-fuel vehicle before purchasing the electric car. One-third of buyers traded in a gasoline-powered car for their Bolt as well.

The Bolt EV made its transition from concept to production car at lightning speed. First shown at the 2015 North American International Auto Show, the production car made its debut at the 2016 Consumer Electronics Show. GM promised its first deliveries would occur the same year; it filled that promise in December of 2016.

Now, the 2017 Chevrolet Bolt EV is available nationwide and has a considerable head-start against the Tesla Model 3. The Model 3 has entered production but in very small numbers. The Silicon Valley automaker hopes to produce 5,000 Model 3s weekly in December of this year.

Former GM Authority staff writer.

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Comments

  1. I drive a V8 silverado and am of the1% that use a truck for its capabilities on a daily basis, so I’m not really the intended target customer for an compact Eco car. But if I were to get a fuel efficient car as a second vehicle the Volt still wins in my books. It’s better suited for all driving range obstacles and looks better. The Bolt is surely a good stepping stone of what’s to come, but I can’t entirely leave gas behind.

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  2. Chevrolet sold 2,107 of their Bolt vehicles and 70-percent were new to the Chevrolet brand works out to 1,474 customers as the old adage that if you build a better mousetrap applies for the Chevrolet Bolt and hopefully this will continue with the Chevrolet Bolt becoming as popular as the Chevrolet Cruze which sold 12,278 units for the same period of July 2017.

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  3. Andrew, I traded in my Dodge Ram Megacab 1500 on a Bolt. It was a good move. I cannot tow an enclosed race trailer anymore, but I don’t miss anything else. Plenty of room. Good performance.

    Electricity is everywhere and cheaper than gas by a lot.

    This big thing that most people are getting, it that there are few moving parts in an EV. There is almost nothing to maintain and nothing to break down. You will never have to replace a radiator, water pump, starter, fuel pump, fuel lines, spark plugs, oil, oil filter, transmission fluid, etc. Not even brake pads wear out.

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