Cumulative U.S. sales of GM’s Buick brand decreased 30.5 percent to 15,966 units in July 2017.
Retail sales decreased 23.4 percent or 4,817 units to 15,811 units, representing 99 percent of total Buick sales for July 2017. That compares to 20,628 retail sales in July 2016, which represented 89.8 percent of total Buick sales.
Fleet sales decreased 93.4 percent or 2,177 units to only 155 units, representing 1 percent of total Buick sales for July 2017. That compares to 2,332 fleet sales in July 2016, which represented 10.2 percent of total Buick sales.
Sales Summary - July 2017 - Buick - United States
| Sales | Sales Mix | |||||
|---|---|---|---|---|---|---|
| Total | 15,966 | 22,960 | -30.5% | -6994 | 100.0% | 100.0% |
| Sale Type | July 2017 | July 2016 | July 2017 / July 2016 | July 2017 - July 2016 | July 2017 | July 2016 |
| Retail | 15,811 | 20,628 | -23.4% | -4817 | 99.0% | 89.8% |
| Fleet | 155 | 2,332 | -93.4% | -2177 | 1.0% | 10.2% |
Individual model sales performance was as follows:
- Buick Cascada sales decreased 33.33 percent to 422 units
- Buick Enclave sales decreased 41.98 percent to 4,206 units
- Buick Encore sales decreased 6.28 percent to 6,488 units
- Buick Envision sales increased 97.89 percent to 2,812 units, its best July ever
- Buick LaCrosse sales decreased 56.42 percent to 1,028 units
- Buick Regal sales decreased 62.12 percent to 874 units
- Buick Verano sales decreased 93.42 percent to 136 units
Buick’s SUV mix was highest-ever in July with 85 percent.
Buick’s retail sales in the first seven months of 2017 were up 1.9 percent to 116,290 units, the highest since 2005. What’s more, Buick Average Transaction Prices (ATPs) were best highest since December 2015.
Sales Results - July 2017 - USA - Buick
| MODEL | JUL 2017 / JUL 2016 | JULY 2017 | JULY 2016 | YTD 2017 / YTD 2016 | YTD 2017 | YTD 2016 |
|---|---|---|---|---|---|---|
| CASCADA | -33.33% | 422 | 633 | -17.58% | 3,877 | 4,704 |
| ENCLAVE | -41.98% | 4,206 | 7,249 | -24.92% | 23,654 | 31,503 |
| ENCORE | -6.28% | 6,488 | 6,923 | +12.63% | 48,819 | 43,344 |
| ENVISION | +97.89% | 2,812 | 1,421 | +762.98% | 25,432 | 2,947 |
| LACROSSE | -56.42% | 1,028 | 2,359 | -18.29% | 13,336 | 16,322 |
| REGAL | -62.12% | 874 | 2,307 | -36.37% | 7,356 | 11,560 |
| VERANO | -93.42% | 136 | 2,068 | -77.32% | 3,808 | 16,787 |
| BUICK TOTAL | -30.46% | 15,966 | 22,960 | -0.70% | 126,282 | 127,167 |
About The Numbers
- All percent change figures compared to Buick July 2016 sales, except as noted
- There were 25 selling days in July 2017 and 26 selling days in July 2016
Further Reading & Sales Reporting
- GM news
- Running GM sales results
- Running Chevrolet sales results
- Running Cadillac sales results
- Running Buick sales results
- Running GMC sales results
- July 2017 GM sales results
- U.S. GM July 2017 sales results
- U.S. July 2017 Chevrolet sales results
- U.S. July 2017 Cadillac sales results
- U.S. July 2017 GMC sales results
- GM Canada July 2017 sales results
- Canada July 2017 Chevrolet sales results
- Canada July 2017 Cadillac sales results
- Canada July 2017 Buick sales results
- Canada July 2017 GMC sales results
- GM China July 2017 sales results
- Global July 2017 Cadillac sales results
- U.S. GM July 2017 sales results
Comments
Maybe Americans don’t want to buy foreign made Buicks
I know I dont
The results that got Buick’s head of mktng redeployed to Dubai, overseeing the Middle East and Africa.
Troubling that Buick, with three SUVs/CUVs is all red, save one (Envision).
Seems the Cascada, the ‘statement vehicle’, wasn’t worthy of one Super Bowl commercial, let alone two.
And the ‘that’s not a Buick’ has apparently run it’s course.
All-new Enclave is struggling – but …
Maybe things will pick up in the fall.
Buick is irrelevant in the U.S. Over half of those pitiful sales numbers are made in China or Korea, oh yeah, let’s not forget Poland. Pity the poor dealers that have to sell this out of touch lineup.
The new Enclave isn’t even on sale yet.